SAS Marketing Automation Logo
SAS Marketing Automation Logo
SAS Institute Inc.

SAS Marketing Automation

Composite Score
7.6 /10
CX Score
7.5 /10
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Category
SAS Marketing Automation
7.6 /10

What is SAS Marketing Automation?

Plan, test and execute marketing campaigns with marketing automation software. SAS Marketing Automation helps you analyze customer profitability, improve data quality and create customized, repeatable processes.

Company Details

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Awards & Recognition

SAS Marketing Automation won the following awards in the Marketing Automation - B2C category

SAS Marketing Automation Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAS Marketing Automation.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

7
Since last award

96 Plan to Renew

3
Since last award

79 Satisfaction of Cost Relative to Value

9
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAS Marketing Automation?

4% Negative
8% Neutral
88% Positive

Pros

  • Respectful
  • Effective Service
  • Acts with Integrity
  • Continually Improving Product

Feature Ratings

Average 86

Marketing Master Data Management

100

Email Marketing Automation

90

SMS Marketing

88

Marketing Project Management

87

Customer Journey Modelling

87

Mobile Marketing Management

87

Social Media Marketing Management

86

Marketing Analytics

84

Marketing Asset Management

83

Multivariant Testing

81

Vendor Capability Ratings

Average 82

Quality of Features

88

Ease of Implementation

88

Usability and Intuitiveness

88

Vendor Support

86

Ease of Customization

84

Ease of Data Integration

83

Availability and Quality of Training

82

Ease of IT Administration

81

Breadth of Features

80

Business Value Created

76

Product Strategy and Rate of Improvement

73

SAS Marketing Automation Reviews

Bableen k.

  • Role: Vendor Management
  • Industry: Insurance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2021

Easy to use, fantastic features !

Likeliness to Recommend

9 /10

What differentiates SAS Marketing Automation from other similar products?

Workflow management , multi channel campaign, real time automation

What is your favorite aspect of this product?

The tool is very useful in making plans that can be helpful in implementing the development process. All together it is a combination of solid strategies and the implementation process. This helps to predict the sales and conversions as well.

What do you dislike most about this product?

Over priced , critical analytics required , sometimes it wasnt stable and used to trip a bit.

What recommendations would you give to someone considering this product?

It is profitable in creating projects , fabulously designed and well laid out. Reduces the overall turnaround time for designing campaign.

Pros

  • Performance Enhancing
  • Unique Features
  • Effective Service
  • Generous Negotitation

Surabhi M.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2021

User Friendly Interface

Likeliness to Recommend

9 /10

What differentiates SAS Marketing Automation from other similar products?

Easy Data Management capabilities with 3rd party tools.

What is your favorite aspect of this product?

clustering for advanced segmentation and analysis.

What do you dislike most about this product?

Channel integrations

What recommendations would you give to someone considering this product?

Please check the licence properly for various components.

Pros

  • Helps Innovate
  • Efficient Service
  • Effective Service
  • Caring

Cons

  • Security Frustrates

Simran h.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jul 2021

Must try product for marketing automation

Likeliness to Recommend

6 /10

What differentiates SAS Marketing Automation from other similar products?

Its feasibility and ease of use

What is your favorite aspect of this product?

Campaign implementation

What do you dislike most about this product?

Can’t say at the moment

What recommendations would you give to someone considering this product?

Must use for their marketing

Pros

  • Helps Innovate
  • Continually Improving Product
  • Altruistic
  • Friendly Negotiation