SAP

SAP Master Data Governance

Composite Score

7.9 /10

CX Score

8.0 /10

100 Reviews Write a Review

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What is SAP Master Data Governance?

A unified, trusted view of your business enables you to work more efficiently and make better decisions. The SAP Master Data Governance application helps you pull together master data and manage it centrally using a master data management layer based on SAP Business Technology Platform.

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Awards & Recognition

SAP Master Data Governance won the following awards in the Master Data Management category

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2025 Data Quadrant Champion

Latest Award, 2025

0 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2025

0 Top Rated Capabilities

6 Top Rated Features

2023

0 Top Rated Capabilities

6 Top Rated Features

2022

SAP Master Data Governance Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on SAP Master Data Governance.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

1
Since last award

97 Plan to Renew

80 Satisfaction of Cost Relative to Value

1
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 87%
Negotiation and Contract:: 74%
Conflict Resolution:: 85%
Strategy & Innovation:: 77%
Service Experience:: 84%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love SAP Master Data Governance?

5% Negative

13% Neutral

82% Positive

Pros

Trustworthy
Respectful
Security Protects
Reliable

Feature Ratings

Average 81

Reference Data Management

Entity Relationship Management

Record Linkage

Entity Deduplication

Aggregational Hierarchies Management

Metadata Management

Workflow Management

Record Deduplication

Record Management

Intrinsic Data Model

Golden Record Management

Vendor Capability Ratings

Average 80

Quality of Features

Business Value Created

Ease of Data Integration

Ease of IT Administration

Product Strategy and Rate of Improvement

Breadth of Features

Vendor Support

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Ease of Implementation

SAP Master Data Governance Reviews

Kevin W.

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2020

A bit pricey and features are a disappointment.

Likeliness to Recommend

5 /10

What differentiates SAP Master Data Governance from other similar products?

It works okay

What is your favorite aspect of this product?

That at least I know how to use it now.

What do you dislike most about this product?

Almost everything about it

What recommendations would you give to someone considering this product?

Use a different product

Pros

Enables Productivity
Efficient Service
Inspires Innovation
Caring

Cons

Inhibits Innovation
Less Effective Service
Less Fair

Role: Information Technology
Industry: Energy
Involvement: IT Leader or Manager

Validated Review

Anonymous Reviewer

Submitted May 2020

Great service

Likeliness to Recommend

10 /10

Pros

Helps Innovate
Reliable
Trustworthy
Unique Features

SAP Master Data Governance

What is SAP Master Data Governance?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

SAP Master Data Governance Ratings

83 Likeliness to Recommend

1 Since last award

97 Plan to Renew

80 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+82 Net Emotional Footprint

How much do users love SAP Master Data Governance?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Reference Data Management Ability to store and distribute reference data created externally. Examples of reference data: country/currency codes, administrative regions, etc.

Entity Relationship Management Ability to manage relationships across entity instances within the same entity class, as well as across entity classes.

Record Linkage Ability to find records in a dataset that refer to the same entity across different data sources

Entity Deduplication Ability to resolve duplicate representation of the same entity instance based on a set of defined attribute/rules and assign unique identifier for each instance

Aggregational Hierarchies Management Ability to create and maintain hierarchical constructs/models used by the business to aggregate information for reporting and analytics.

Metadata Management A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.

Workflow Management Includes ability to support flexible and comprehensive workflow-based capabilities.

Record Deduplication Ability to eliminate duplicate records in a datset.

Record Management Includes ability for Data stewards to monitoring data quality, taking action to determine the root cause of flagged issues and recommending remediation actions.

Intrinsic Data Model Includes basic data models out of the box such as customer, account, product, location, etc.

Golden Record Management Includes ability to profile, clean, match, link, identify, and reconcile master data in different data sources to create and maintain the "golden record."

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

SAP Master Data Governance Reviews

Kevin W.

A bit pricey and features are a disappointment.

Likeliness to Recommend

Pros

Cons

Great service

Likeliness to Recommend

Pros

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Since last award

Feature Ratings

Reference Data Management

Entity Relationship Management

Record Linkage

Entity Deduplication

Aggregational Hierarchies Management

Metadata Management

Workflow Management

Record Deduplication

Record Management

Intrinsic Data Model

Golden Record Management

Vendor Capability Ratings

Quality of Features

Business Value Created

Ease of Data Integration

Ease of IT Administration

Product Strategy and Rate of Improvement

Breadth of Features

Vendor Support

Ease of Customization

Availability and Quality of Training

Usability and Intuitiveness

Ease of Implementation