


What is SAP Master Data Governance?
A unified, trusted view of your business enables you to work more efficiently and make better decisions. The SAP Master Data Governance application helps you pull together master data and manage it centrally using a master data management layer based on SAP Business Technology Platform.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
1
Since last award
97 Plan to Renew
80 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
- Product Experience:
- 87%
- Negotiation and Contract:
- 74%
- Conflict Resolution:
- 85%
- Strategy & Innovation:
- 77%
- Service Experience:
- 84%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+82 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SAP Master Data Governance?
Pros
- Trustworthy
- Respectful
- Security Protects
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Reference Data Management
Entity Relationship Management
Record Linkage
Entity Deduplication
Aggregational Hierarchies Management
Metadata Management
Workflow Management
Record Deduplication
Record Management
Intrinsic Data Model
Golden Record Management
Vendor Capability Ratings
Quality of Features
Business Value Created
Ease of Data Integration
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Vendor Support
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Ease of Implementation
SAP Master Data Governance Reviews
Doğrar .
- Role: Industry Specific Role
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jun 2023
SAP! A data game changer.
Likeliness to Recommend
What differentiates SAP Master Data Governance from other similar products?
The centralized platform to produce, maintain, and edit master data with ensured data security and efficiency is the most useful function that SAP Master Data Governance provides me. Additionally, SAP Master Data Governance aids me in managing workflows and data integrity. By centralizing all of the data under itself, it aids in enhancing the quality of business. It aids in lowering the complexity of master data management across all SAP modules and other connected devices. It also improves comprehension of the data display. Been
What is your favorite aspect of this product?
It may be challenging to manage data across organizations, but SAP Master Data Governance (MDG) allows me to easily access a range of data points and use them for sales strategies and executive decision-making; the charts are amazing, and the financial reports are just what I need for my company. The best feature of this tool for me is its data governance capability. It helps me organize my data across departments and even with my clients; as a result, everybody is on the same page when I talk about business terms and domains, and I no longer run the risk of miscommunication and misalignment as a result.
What do you dislike most about this product?
Its customizability is the aspect of SAP Master Data Governance that I have found to be the least useful. My ability to modify the software to meet my unique business needs was incredibly difficult, and I required a lot of outside assistance to complete it.
What recommendations would you give to someone considering this product?
I like that SAP Master Data Governance has a lot of features, can store data in the cloud, is a creative solution at a fair price, has one of the best user interfaces, and is simple to control its various parts.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Isioma O.
- Role: Information Technology
- Industry: Agriculture
- Involvement: End User of Application
Submitted Jan 2025
Comprehensive, Reliable, Scalable.
Likeliness to Recommend
What differentiates SAP Master Data Governance from other similar products?
Seamless Integration with SAP Ecosystem: As part of the SAP suite, it integrates deeply with other SAP applications (like SAP S/4HANA), providing a unified and efficient approach for data governance in organizations already using SAP. Multi-Domain Mastering: It supports mastering and governance of multiple data domains (e.g., customer, supplier, material data), enabling comprehensive management of an organization’s master data. Golden Record Management: The ability to create a single, authoritative “golden record” from various data sources ensures consistent, accurate, and reliable data across the enterprise.
What is your favorite aspect of this product?
My favorite aspect of SAP Master Data Governance is its seamless integration with the broader SAP ecosystem, especially for organizations already using SAP products like SAP S/4HANA. This tight integration ensures that data governance processes are not siloed but instead fully aligned with enterprise resource planning (ERP) and other core business functions. It simplifies data management, reduces redundancy, and ensures that accurate, consistent data is readily available across the organization.
What do you dislike most about this product?
What I dislike most about SAP Master Data Governance is its complexity and steep learning curve. Due to its wide range of features and deep integration with SAP's ecosystem, it can be challenging for new users or organizations without dedicated SAP expertise to fully leverage the tool. This complexity may require significant training and time investment, especially when implementing or customizing workflows.
What recommendations would you give to someone considering this product?
Ensure SAP Ecosystem Alignment: If your organization is already using SAP products, such as SAP S/4HANA or SAP ERP, SAP Master Data Governance will integrate seamlessly and provide strong benefits. However, if you're not already in the SAP ecosystem, consider the cost and complexity of implementation before committing. Invest in Training: The tool offers a wide range of features and requires a solid understanding of data governance and SAP workflows. Ensure that your team undergoes adequate training to fully take advantage of the product’s capabilities and avoid operational inefficiencies.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Unique Features
Please tell us why you think this review should be flagged.

Fredrick M.
- Role: Human Resources
- Industry: Retail
- Involvement: Initial Implementation
Submitted Jan 2025
Fantastic product
Likeliness to Recommend
What differentiates SAP Master Data Governance from other similar products?
Pricing and end user interface.
What is your favorite aspect of this product?
Customer Interface
What do you dislike most about this product?
Not applicable
What recommendations would you give to someone considering this product?
They should go ahead and try it.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
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