What is SAP Marketing Automation Suite?
Deliver meaningful engagements based on customer context and consent, anticipate and deliver on needs with machine-driven intelligence and close the loop on measurement to ensure performance and budget optimization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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86 Likeliness to Recommend
93 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SAP Marketing Automation Suite?
Pros
- Fair
- Continually Improving Product
- Trustworthy
- Saves Time
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Marketing Automation
Social Media Marketing Management
Multi Channel Integration
Advanced Campaign Management
Advanced Data Segmentation
Marketing Asset Management
Marketing Analytics
Community Marketing Management
Marketing Workflow Management
Marketing Operations Management
Mobile Marketing Management
Vendor Capability Ratings
Ease of Customization
Quality of Features
Usability and Intuitiveness
Ease of Implementation
Ease of IT Administration
Breadth of Features
Ease of Data Integration
Business Value Created
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
SAP Marketing Automation Suite Reviews
Rebecca S.
- Role: Finance
- Industry: Manufacturing
- Involvement: Vendor Management and Renewal
Submitted Sep 2022
Great product for organization
Likeliness to Recommend
What differentiates SAP Marketing Automation Suite from other similar products?
Advanced technological capabilities
What is your favorite aspect of this product?
Well built interface
What do you dislike most about this product?
hard to learn some aspects of the software.
What recommendations would you give to someone considering this product?
Research competition
Pros
- Continually Improving Product
- Helps Innovate
- Reliable
- Performance Enhancing
Cons
- Charges for Enhancements
- Security Frustrates
Please tell us why you think this review should be flagged.
MILI S.
- Role: Finance
- Industry: Finance
- Involvement: Initial Implementation
Submitted Jul 2022
Great product, must use, great use interface
Likeliness to Recommend
What differentiates SAP Marketing Automation Suite from other similar products?
Easy usage.
What is your favorite aspect of this product?
Interactive product, easy to use
What do you dislike most about this product?
Implementation of product
What recommendations would you give to someone considering this product?
Must have, great usage
Pros
- Trustworthy
- Unique Features
- Inspires Innovation
- Respectful
Please tell us why you think this review should be flagged.
Rohit S.
- Role: Consultant
- Industry: Engineering
- Involvement: End User of Application
Submitted Jul 2022
Easy to integrate
Likeliness to Recommend
What differentiates SAP Marketing Automation Suite from other similar products?
It provides insights analysis
What is your favorite aspect of this product?
Works with large data sets
What do you dislike most about this product?
Buggy software
What recommendations would you give to someone considering this product?
Fix bugs and release updates frequently
Pros
- Acts with Integrity
- Helps Innovate
- Saves Time
- Fair
Cons
- Slower Product Innovation
- Less Performance Enhancing
- Less Productive
Please tell us why you think this review should be flagged.
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