Salesforce Pardot Logo
Salesforce Pardot Logo
Salesforce.com Inc

Salesforce Pardot

Composite Score
6.7 /10
CX Score
6.6 /10
Category
Salesforce Pardot
6.7 /10

What is Salesforce Pardot?

Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.

Company Details


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Awards & Recognition

Salesforce Pardot won the following awards in the Account-Based Marketing category

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Salesforce Pardot Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Pardot.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

77 Likeliness to Recommend

1
Since last award

80 Plan to Renew

1
Since last award

67 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+71 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Pardot?

15% Negative
0% Neutral
85% Positive

Pros

  • Respectful
  • Fair
  • Trustworthy
  • Client Friendly Policies

Feature Ratings

Average 77

Unified Sales and Marketing Funnel

82

Personalization/Audience Targeting

81

Customer Journey Modelling

78

Multichannel Campaign Management

77

Account Analytics & Measurement

75

Account-Based Advertising

72

Team Alerts

71

Artificial Intelligence / Machine Learning

70

Vendor Capability Ratings

Average 71

Ease of Implementation

82

Quality of Features

78

Usability and Intuitiveness

75

Availability and Quality of Training

73

Breadth of Features

71

Ease of IT Administration

71

Business Value Created

71

Ease of Data Integration

67

Ease of Customization

64

Product Strategy and Rate of Improvement

63

Vendor Support

63

Salesforce Pardot Reviews

Pavan Kumar V.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted May 2022

Good Product - User frieandly

Likeliness to Recommend

9 /10

What differentiates Salesforce Pardot from other similar products?

Integration between Salesforce and Pardot is Easy - It is an all in one capsule

What is your favorite aspect of this product?

Engagement Studio, Email Campaigns Custom Redirects

What do you dislike most about this product?

Reporting is something very Flat We cant create the Analytics Dashboards as in Salesforce(CRM)

What recommendations would you give to someone considering this product?

Bit Costly but Good Product SMS - Mobile Push, Web Push, is not Available in this.

Pros

  • Effective Service
  • Caring
  • Saves Time
  • Helps Innovate

Devon H.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Great tool to automate your processes for you!

Likeliness to Recommend

10 /10

What differentiates Salesforce Pardot from other similar products?

It being a part of the Salesforce family makes it a must for those using Salesforce

What is your favorite aspect of this product?

The workflows and automations for emails and qualifications.

What do you dislike most about this product?

Difficult to get support depending on your account level.

What recommendations would you give to someone considering this product?

Understand how the size of your database will impact the cost.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy
  • Role: Consultant
  • Industry: Engineering
  • Involvement: IT Development, Integration, and Administration
Validated Review
Anonymous Reviewer

Submitted May 2022

Best AAP for marketing automation platform.

Likeliness to Recommend

9 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Inspires Innovation

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