Salesforce.com Inc

Salesforce Marketing Cloud

Composite Score

8.9 /10

CX Score

9.1 /10

109 Reviews Write a Review

Claim Software

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

Company Details

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Awards & Recognition

Salesforce Marketing Cloud won the following awards in the Marketing Platforms - Enterprise category

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2024 Emotional Footprint Champion

Latest Award, 2024

Strategy and Innovation
Service Experience
Conflict Resolution

Latest Award, 2024

2023 Data Quadrant Gold Medalist

2023

6 Top Rated Capabilities

8 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation

2023

2022 Data Quadrant Gold Medalist

2022

5 Top Rated Capabilities

7 Top Rated Features

2022

Salesforce Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Marketing Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

97 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Marketing Cloud?

3% Negative

5% Neutral

92% Positive

Pros

Helps Innovate
Reliable
Effective Service
Saves Time

Feature Ratings

Average 87

Advanced Campaign Management

Marketing Analytics

Social Media Marketing Management

Email Marketing Automation

Community Marketing Management

Marketing Asset Management

Marketing Workflow Management

Advanced Data Segmentation

Mobile Marketing Management

Multi Channel Integration

Marketing Operations Management

Vendor Capability Ratings

Average 84

Quality of Features

Business Value Created

Availability and Quality of Training

Ease of Data Integration

Ease of Customization

Vendor Support

Usability and Intuitiveness

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of IT Administration

Salesforce Marketing Cloud Reviews

Rishabh J.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jun 2024

Best Tool for Modern Marketers

Likeliness to Recommend

10 /10

What differentiates Salesforce Marketing Cloud from other similar products?

The Journey Builder of Salesforce marketing cloud is a very unique feature which we can't find in any other similar product this feature allows marketers to design and automate complex customer journeys across multiple channels, ensuring consistent and relevant engagement at every touchpoint.

What is your favorite aspect of this product?

My favourite aspect of Salesforce marketing cloud is it's AI capabilities that offers advanced personalization and predictive analytics like I can get the score of leads with the Einstein AI analytics that how likely any lead is going to be converted.

What do you dislike most about this product?

As such there is no dislike or drawback for me as I am using this product from almost a year and it is meeting all my marketing needs

What recommendations would you give to someone considering this product?

I would recommend this product highly to the marketing team of any organisation for completing all of there marketing needs

Pros

Helps Innovate
Enables Productivity
Trustworthy
Unique Features

Ashley S.

Role: Sales Marketing
Industry: Other
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted May 2024

Salesforce products integrate well together

Likeliness to Recommend

9 /10

What differentiates Salesforce Marketing Cloud from other similar products?

You can use other Salesforce products alongside it making it very easy to use altogether

What is your favorite aspect of this product?

How you get many products under one umbrella

What do you dislike most about this product?

There is nothing I dislike about this product.

What recommendations would you give to someone considering this product?

Work closely with customer service at first

Pros

Helps Innovate
Effective Service
Caring
Saves Time

Benjamin B.

Role: Consultant
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2024

Strong learning curve but well worth it

Likeliness to Recommend

9 /10

What differentiates Salesforce Marketing Cloud from other similar products?

It is easily integrated with salesforce and other CRMs and has a huge range of available tools and features to be an all in one solution. Especially when it comes to different multichannel marketing capabilities, the integrations create one unified few of customer and marketing data

What is your favorite aspect of this product?

The features can range from simple, to as advanced and customized as you could possibly imagine. The advanced segmentation and proprietary features set SFMC apart, especially for enterprise level accounts.

What do you dislike most about this product?

Setting up the different integrations can be difficult and requires a large team with alot of expertise. It has a large learning curve and requires alot of resources to run, also I think it can be expensive.

What recommendations would you give to someone considering this product?

Start small and master the basic features before jumping in. There are many different ways you can use SFMC and don't try to do too much. Also invest in education and the right people before setting it up.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Salesforce Marketing Cloud

What is Salesforce Marketing Cloud?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

Salesforce Marketing Cloud Ratings

88 Likeliness to Recommend

1 Since last award

97 Plan to Renew

1 Since last award

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Salesforce Marketing Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Community Marketing Management Branded customer communities

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Salesforce Marketing Cloud Reviews

Rishabh J.

Best Tool for Modern Marketers

Likeliness to Recommend

Pros

Ashley S.

Salesforce products integrate well together

Likeliness to Recommend

Pros

Benjamin B.

Strong learning curve but well worth it

Likeliness to Recommend

Pros

1
Since last award

1
Since last award

1
Since last award

Feature Ratings

Advanced Campaign Management

Marketing Analytics

Social Media Marketing Management

Email Marketing Automation

Community Marketing Management

Marketing Asset Management

Marketing Workflow Management

Advanced Data Segmentation

Mobile Marketing Management

Multi Channel Integration

Marketing Operations Management

Vendor Capability Ratings

Quality of Features

Business Value Created

Availability and Quality of Training

Ease of Data Integration

Ease of Customization

Vendor Support

Usability and Intuitiveness

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of IT Administration