Salesforce.com Inc

Salesforce Marketing Cloud

Composite Score

8.9 /10

CX Score

9.1 /10

109 Reviews Write a Review

Claim Software

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Salesforce Marketing Cloud won the following awards in the Marketing Platforms - Enterprise category

Filter By

2024 Emotional Footprint Champion

Latest Award, 2024

Strategy and Innovation
Service Experience
Conflict Resolution

Latest Award, 2024

2023 Data Quadrant Gold Medalist

2023

6 Top Rated Capabilities

8 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation

2023

2022 Data Quadrant Gold Medalist

2022

5 Top Rated Capabilities

7 Top Rated Features

2022

Salesforce Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Marketing Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

97 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value

1
Since last award

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Marketing Cloud?

3% Negative

5% Neutral

92% Positive

Pros

Helps Innovate
Reliable
Effective Service
Saves Time

Feature Ratings

Average 87

Advanced Campaign Management

Marketing Analytics

Social Media Marketing Management

Email Marketing Automation

Community Marketing Management

Marketing Asset Management

Marketing Workflow Management

Advanced Data Segmentation

Mobile Marketing Management

Multi Channel Integration

Marketing Operations Management

Vendor Capability Ratings

Average 84

Quality of Features

Business Value Created

Availability and Quality of Training

Ease of Data Integration

Ease of Customization

Vendor Support

Usability and Intuitiveness

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of IT Administration

Salesforce Marketing Cloud Reviews

Lori D.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

"Easy-to-Use Email Tool"

Likeliness to Recommend

6 /10

What differentiates Salesforce Marketing Cloud from other similar products?

This program is better than others because it has a lot of features and makes making emails very easy.

What is your favorite aspect of this product?

When working in teams across industries including marketing, customer service, advertising, data collection, real estate, and more, we found that Salesforce was invaluable. To sum up, this program has several benefits that will make it easier for you to utilize it and still do the massive and laborious duties that your firm requires. With Salesforce, you have a lot of options. When you use Salesforce, you can create anything you can think of. The CRM can handle substantial workloads and is compatible with nearly all available software.

What do you dislike most about this product?

Occasionally, it might be a sluggish tool to employ. That's the nature of customer relationship management systems, though; I've researched a number of alternatives and found Salesforce to be the best overall option.

What recommendations would you give to someone considering this product?

For its advanced and useful features, this application gets my highest recommendation. It's convenient because it may be integrated with a variety of other platforms.

Pros

Reliable
Trustworthy
Unique Features
Efficient Service

Kelly M B.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2022

Excellent marketing automation software

Likeliness to Recommend

10 /10

What differentiates Salesforce Marketing Cloud from other similar products?

The artificial intelligence (AI) function of Salesforce Marketing Cloud is very useful since it allows us to obtain nearly all the data of the suspects or prospects. This marketing automation solution is helping us greatly in creating new leads and executing marketing campaigns. Integrating it into a website is simple, and the artificial intelligence behind it handles the rest.

What is your favorite aspect of this product?

The fact that it is incredibly configurable, versatile, and quick to set up is fantastic. After working in sales for a while, I can say that Salesforce is among the most adaptable CRMs I've used. Changes can be made in a number of ways, including the introduction of new features and the removal of old ones, as well as the creation of new fields and objects. I really appreciate how the Salesforce AppExchange allows me to personalize the CRM for my company.

What do you dislike most about this product?

One thing that bothers me about SalesForce is that I don't think it would be beneficial for a small business with fewer than 80 people. This is an enterprise-grade system intended to manage complex enterprises independently. Outside of that minor issue, it's the greatest customer relationship management system I've ever used.

What recommendations would you give to someone considering this product?

My employer provides a shared office area where different businesses may network with one another. With the help of Salesforce Loyalty M., we can design client interactions that boost recommendations from satisfied customers and other forms of social proof.

Pros

Helps Innovate
Performance Enhancing
Enables Productivity
Trustworthy

Jordan C.

Role: Sales Marketing
Industry: Electronics
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

Robust, but not perfect

Likeliness to Recommend

7 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Salesforce product, which is great for salesforce users

What is your favorite aspect of this product?

Sending emails, reporting, automaitons all great.

What do you dislike most about this product?

Segmenting lists, managing customer data

What recommendations would you give to someone considering this product?

Make sure you can integrate your data in a way that leverages the tool at the highest level

Pros

Caring
Respectful
Altruistic
Includes Product Enhancements

Cons

Leverages Incumbent Status

Salesforce Marketing Cloud

What is Salesforce Marketing Cloud?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

Salesforce Marketing Cloud Ratings

88 Likeliness to Recommend

1 Since last award

97 Plan to Renew

1 Since last award

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Salesforce Marketing Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Community Marketing Management Branded customer communities

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Salesforce Marketing Cloud Reviews

Lori D.

"Easy-to-Use Email Tool"

Likeliness to Recommend

Pros

Kelly M B.

Excellent marketing automation software

Likeliness to Recommend

Pros

Jordan C.

Robust, but not perfect

Likeliness to Recommend

Pros

Cons

1
Since last award

1
Since last award

1
Since last award

Feature Ratings

Advanced Campaign Management

Marketing Analytics

Social Media Marketing Management

Email Marketing Automation

Community Marketing Management

Marketing Asset Management

Marketing Workflow Management

Advanced Data Segmentation

Mobile Marketing Management

Multi Channel Integration

Marketing Operations Management

Vendor Capability Ratings

Quality of Features

Business Value Created

Availability and Quality of Training

Ease of Data Integration

Ease of Customization

Vendor Support

Usability and Intuitiveness

Breadth of Features

Product Strategy and Rate of Improvement

Ease of Implementation

Ease of IT Administration