Sales Navigator Logo
Sales Navigator Logo
LinkedIn Corporation

Sales Navigator

Composite Score
8.8 /10
CX Score
9.0 /10
Category
Sales Navigator
8.8 /10

What is Sales Navigator?

LinkedIn Sales Navigator, available for individuals or teams, is the best version of LinkedIn for sales professionals. Sales Navigator features a powerful set of search capabilities, improved visibility into extended networks, and personalized algorithms to help you reach the right decision maker.

Company Details


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Sales Navigator Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Sales Navigator.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

89 Plan to Renew

82 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Sales Navigator?

2% Negative
5% Neutral
93% Positive

Pros

  • Reliable
  • Enables Productivity
  • Performance Enhancing
  • Helps Innovate

Feature Ratings

Average 84

Lead Profiles

89

Contact Database

89

List Building

87

Lead Mining

85

Data Enrichment

82

Website Form

81

Workflow Management

81

Reporting

79

CRM Integration

79

Vendor Capability Ratings

Average 80

Ease of Implementation

85

Business Value Created

85

Usability and Intuitiveness

84

Quality of Features

82

Ease of IT Administration

82

Availability and Quality of Training

80

Breadth of Features

80

Ease of Data Integration

80

Product Strategy and Rate of Improvement

79

Vendor Support

76

Ease of Customization

74

Sales Navigator Reviews

Edwin G.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Advanced Search Meets Social Selling.

Likeliness to Recommend

10 /10

What differentiates Sales Navigator from other similar products?

One great advantage of Sales Navigator is its integration of social selling principles. In addition to showing people who they are, they are able to hear about their interests, links, and updates. This kind of social nature also allows salespeople to build relationships and communicate with their customers in a better, personal and meaningful way which is different from lead generation tools that only target contact information.

What is your favorite aspect of this product?

I especially like the dynamic of the searches. You can also bookmark your search terms and receive notifications on new leads with the same search terms. This feature ensures that you are getting new leads all the time and keeps sales teams informed of any developments in your target market. This kind of time-consuming filtering and modification of searches allows you to continuously retool your lead acquisition methods as well.

What do you dislike most about this product?

The platform’s message limitation is a disadvantage. Sales Navigator also provides InMail credits, but it is not unlimited in the number of messages you can send and it does not get a high response rate. That threshold can be awkward for salespeople that are primarily contact-based. What’s more, these messages don’t get tracked and analysed at a higher level, making it difficult to quantify the effectiveness of communication strategies and effectively engage with consumers.

What recommendations would you give to someone considering this product?

You should consider Sales Navigator as more than just a lead magnet. As a way to get the most value out of it, make sure to develop connections and communicate with your prospects in an intelligent manner. Use the platform's analytics about what prospects are doing and how they are connecting with other users to create targeted outreach communications. Remember, there’s often success with Sales Navigator only by a mix of tactical searching and genuine social selling.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jessy S.

  • Role: Sales Marketing
  • Industry: Banking
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2024

Great features!

Likeliness to Recommend

10 /10

What differentiates Sales Navigator from other similar products?

ease of use

What is your favorite aspect of this product?

able to connect with the right stakeholders

What do you dislike most about this product?

nothing so far

What recommendations would you give to someone considering this product?

nothing so far

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Adam C.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2024

Great data, simple to use - "the" biz network

Likeliness to Recommend

9 /10

What differentiates Sales Navigator from other similar products?

It's one of a kind really. Even competitors like Xing have fallen by the wayside. If people you want to get hold of aren't on LinkedIn, then they're probably not out there.

What is your favorite aspect of this product?

Being able to build up prospecting lists and quickly analyse TAM SAM SOM of markets based on multiple criteria (geo, demo, size, FTEs, revenue, industry, etc) is invaluable when deciding whether to go after a particular market or not. The ability to link the people in those organisations to your CRM and pull the data across cannot be underestimated in terms of time saved. Even better, seeing updates on what prospects are up to being pushed at you allows you to quickly change tack and interact in a more effective way with them.

What do you dislike most about this product?

The analytics for usage of your own teams are pretty weak, almost an after thought for the product. I'd like to see more than just 'top 5' users, senders of inmails etc. Inmails sent from outside Sales Nav aren't included in the usage stats... tightening up this analytics would help drive more usage and therefore value from the product, especially given it's per seat cost.

What recommendations would you give to someone considering this product?

Make sure you've got a really good roll out plan to your end users for this platform. I've seen too many times an organisation get excited about going for Sales Nav, and an initial burst of usage by the sales teams - then after a couple of months, interest wanes except within a hardcore group. Getting *everyone* to keep using and engaging is the way forward.

Pros

  • Reliable
  • Caring
  • Respectful
  • Performance Enhancing

Cons

  • Less Generous