Quantcast Platform

What differentiates Quantcast Platform from other similar products?

Unlike other tools, I can say that it is unique since its advertising platform has updated data that is extremely easy to understand. In addition, this platform is in charge of managing all the campaigns where a general public is found, which makes it very powerful.

What is your favorite aspect of this product?

What I like most about this tool is that in all the campaigns that we have used this tool the result has been excellent, so we are very comfortable

What do you dislike most about this product?

Since we have been using it, we have not found any fault with the product; rather, we are very comfortable with this tool and we have not encountered any difficulties.

What recommendations would you give to someone considering this product?

One of the reasons why we would recommend this tool is because of its fascinating customer support, and that it is ideal for our marketing specialists.

What differentiates Quantcast Platform from other similar products?

Being able to acquire a very genuine accuracy when it comes to go to market and generate our services or campaigns, we rely on the capabilities that Quantcast gives us to access data about the visits we receive on our website and the frequency with which they return to it.

What is your favorite aspect of this product?

Quantcast allows us to gauge the size of our audience, is offered in a wide range of payment levels to suit different existing businesses and provides us with very revealing market data that takes into account aspects such as consumer demographics and buying patterns. In short, this program streamlines the process of implementing sales strategies by providing us with the tools we need to meet the needs of our customers and consumers.

What do you dislike most about this product?

On one occasion we were missing some data graphs but this could be due to a technical glitch at the time, and the tool does not work very well with the development of team activities, which greatly restricts its use for management in some departments.

What recommendations would you give to someone considering this product?

Quantcast is a real and accurate solution that can help your company grow strategically and measurably, improve your dashboards and provide you with critical data in real time. It helps us monitor how often people are using our website and mobile apps, how effective our marketing strategies are, and what kind of information we can gather about potential customers to better meet their needs and provide them with a satisfying experience.

What differentiates Quantcast Platform from other similar products?

The really clear and intuitive cookie selection and data protection dialogs provided by Quantcast Platform for integration in the company's own web properties have a particularly modern and attractive appearance. They can also be easily integrated into the company's own applications by using SDKs provided by Quantcast. This results in their own brand having a contemporary and professional appearance. Without having to consult attorneys and TI experts, it is now possible for businesses to comply with the requirements of the Reglamento General de Protección de Datos Europeo, which was introduced a few years ago.

What is your favorite aspect of this product?

Has now also been translated to German law. Without the Quantcast platform, businesses could have implemented it on their own web pages, but it would have been a significant challenge to integrate it into business applications so soon. I like working with Quantcast because they send real, knowledgeable employees to our aid when we have specific issues. The usage is fairly simple, and one is quickly using the tool. We greatly benefit from the data preparation, "who has zugestimmt, who has rejected," in order to gain more knowledge about website visitors. We use Quantcast for DSGVO-compliant websites and their cookie consent.

What do you dislike most about this product?

Quantcast Platform versus A goal of the company would be for the privacy selection fields that Quantcast Platform offers users to integrate in a more customized way into the design of the company's own app for mobile operating systems, so that they no longer stand out from other app sections in any way. As a result, the user's perception of the company's apps and, consequently, its own brand names, would be strengthened without a doubt. The user interface could use some improvement, and I would welcome more options for how to present the information to the users. This is a minor criticism, though, as most people are obviously not reading.

What recommendations would you give to someone considering this product?

The tool was very easy to implement, and it has good documentation. Without any major issues, we were able to accomplish what we set out to do. The users can fairly easily express their approval or disapproval of cookies without being significantly perturbed. Thus, Quantcast achieves its intended results. Consent Management is made very simple by Quantcast, which greatly simplifies the work. In terms of technical implementation, Quantcast is simple to use. Immediately after a decision has been made via the pop-up, the appropriate events are launched, allowing users to either load new scripts or not.