What is Qualtrics Strategy & Research?
Bring quantitative and qualitative research to life, build an iconic brand, and design products people crave. Qualtrics helps organizations detect emerging market trends, design winning strategies, and make informed decisions that covert prospects into customers.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
97 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 83%
- Negotiation and Contract:
- 69%
- Conflict Resolution:
- 84%
- Strategy & Innovation:
- 76%
- Service Experience:
- 77%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+78 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Qualtrics Strategy & Research?
Pros
- Trustworthy
- Fair
- Performance Enhancing
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Branching and Logic
Questionnaire Design/Survey Builder
Collaboration
Multi-Channel Distribution
Customizable Branding
APIs and Integration
Templates & Question Library
Role and User Management
Mobile Support
3rd-Party Integrations
Data Analysis and Visualization
Vendor Capability Ratings
Vendor Support
Ease of Implementation
Breadth of Features
Ease of Data Integration
Usability and Intuitiveness
Business Value Created
Availability and Quality of Training
Quality of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
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Qualtrics Strategy & Research Reviews
Paul k.
- Role: Finance
- Industry: Other
- Involvement: End User of Application
Submitted Jul 2023
A great product.
Likeliness to Recommend
What differentiates Qualtrics Strategy & Research from other similar products?
Qualtrics corexm is the best analytic tool. It's intuitive drag and drop interface is what stands out from the rest.
What is your favorite aspect of this product?
Qualtrics corexm has amazing features and capabilities like feedback collection and concept testing which helps to generate sales insights and optimize product prices through analysis of customer experiences in real time. The platform empowers organizations to run market researches projects and generate high quality insights faster.
What do you dislike most about this product?
Qualtrics corexm is easy to use and i can't think of any dislikes.
What recommendations would you give to someone considering this product?
Qualtrics corexm is a nice product that enables you to complete research projects inhouse without the reliance of slow out sourced vendors. I would highly recommend it.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Lucia G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2025
It speeds up the process of creating surveys
Likeliness to Recommend
What differentiates Qualtrics Strategy & Research from other similar products?
The responsibility that the technical team has to resolve queries about the platform, I also like that it can connect with different applications, this allows me to export the data from the generated reports to different platforms that I complement with my market research analysis. This survey platform has been very solid with respect to having a positive reaction with clients when I need to collect how satisfied they are with the attention that my organization provides, having a solid platform like this allows me to have good feedback by not complicating the process of filling out question forms for users.
What is your favorite aspect of this product?
I like this platform for its professional user interface design, especially in the way the questions asked to users are organized. Templates can also be generated which do not require many changes to be able to be launched in a market study that has similar objectives in the collection of key data. The reports are very flexible, quite customized reports can be generated with respect to the information that you want to quantify based on the needs of the market research that needs to be applied. Qualtrics technical support is very active in responding, I have had several problems and doubts, and these have been satisfactorily covered.
What do you dislike most about this product?
The radical change that the transformation of this platform had made me lose some time to be able to adapt to the new interface. It was very cumbersome to go through this whole process again when we had already been using the previous interface for some time, since they applied many changes from one day to the next, without the ability to open previous demonstrations to users who have already used this platform for a long time. The service had a price increase and it has caused a significant impact within my organization. It seems that Qualtrics is not interested in applying changes gradually.
What recommendations would you give to someone considering this product?
This platform can become simple or complex according to the needs of your organization, so carefully analyze the price you want to pay that best fits your budget, especially due to the price increase this platform has had lately. On the other hand, this platform is very powerful for forms and surveys that allow the analysis of the market you want to focus on. I have not been able to find a better tool that is more complete than this one, it is very reliable and scalable in all senses.
Pros
- Security Protects
- Continually Improving Product
- Reliable
- Enables Productivity
Cons
- Less Efficient Service
Please tell us why you think this review should be flagged.
Ruth W.
- Role: Industry Specific Role
- Industry: Government
- Involvement: Initial Implementation
Submitted Feb 2024
A great VoC platform, with easy to build survey.
Likeliness to Recommend
What differentiates Qualtrics Strategy & Research from other similar products?
I used CoreXM while working with IRD. It was a great choice for the VoC program compared to what we had prior.
What is your favorite aspect of this product?
The survey build, data visualization, analysis and dashboard.
What do you dislike most about this product?
From experience nothing.
What recommendations would you give to someone considering this product?
It's a great platform for VoC with large customer base and frequent surveying.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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