

What is Qualtrics Strategy & Research?
Bring quantitative and qualitative research to life, build an iconic brand, and design products people crave. Qualtrics helps organizations detect emerging market trends, design winning strategies, and make informed decisions that covert prospects into customers.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
97 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 83%
- Negotiation and Contract:
- 69%
- Conflict Resolution:
- 84%
- Strategy & Innovation:
- 76%
- Service Experience:
- 77%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+78 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Qualtrics Strategy & Research?
Pros
- Trustworthy
- Fair
- Performance Enhancing
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Branching and Logic
Questionnaire Design/Survey Builder
Collaboration
Multi-Channel Distribution
Customizable Branding
APIs and Integration
Templates & Question Library
Role and User Management
Mobile Support
3rd-Party Integrations
Data Analysis and Visualization
Vendor Capability Ratings
Vendor Support
Ease of Implementation
Breadth of Features
Ease of Data Integration
Usability and Intuitiveness
Business Value Created
Availability and Quality of Training
Quality of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Also Featured in...
Qualtrics Strategy & Research Reviews
Arya K.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2024
Very user-friendly product!
Likeliness to Recommend
What differentiates Qualtrics Strategy & Research from other similar products?
It's very user-friendly however it offers more detailed insights in comparison to other survey software.
What is your favorite aspect of this product?
It's easy to use as well to train others to use.
What do you dislike most about this product?
Lack of creative options available
What recommendations would you give to someone considering this product?
That you can get detailed insights and data in a simple and easy-to-use way.
Pros
- Respectful
- Enables Productivity
- Trustworthy
- Efficient Service
Cons
- Inhibits Innovation
- Slower Product Innovation
- Commodity Features
Please tell us why you think this review should be flagged.
Ryan G.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2024
Qualtrics is great for designing surveys.
Likeliness to Recommend
What differentiates Qualtrics Strategy & Research from other similar products?
It allowed us to build survey flow differently.
What is your favorite aspect of this product?
Ease of use
What do you dislike most about this product?
Ability to share easily among peers
What recommendations would you give to someone considering this product?
It's easy to use and has numerous templates
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.

Regan C.
- Role: Operations
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2023
A bit more difficult to use than similar products.
Likeliness to Recommend
What differentiates Qualtrics Strategy & Research from other similar products?
Had more complex data analysis features than previous survey monkey needs, so it did automate a few of the data related problems.
What is your favorite aspect of this product?
It's ability to work with more complex data.
What do you dislike most about this product?
Difficult to use initially, required onsite training from company.
What recommendations would you give to someone considering this product?
Would likely recommend a different product.
Pros
- Client Friendly Policies
- Helps Innovate
- Continually Improving Product
- Reliable
Please tell us why you think this review should be flagged.
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