

What is Qualtrics Strategy & Research?
Bring quantitative and qualitative research to life, build an iconic brand, and design products people crave. Qualtrics helps organizations detect emerging market trends, design winning strategies, and make informed decisions that covert prospects into customers.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
97 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 83%
- Negotiation and Contract:
- 69%
- Conflict Resolution:
- 84%
- Strategy & Innovation:
- 76%
- Service Experience:
- 77%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+78 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Qualtrics Strategy & Research?
Pros
- Trustworthy
- Fair
- Performance Enhancing
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Branching and Logic
Questionnaire Design/Survey Builder
Collaboration
Multi-Channel Distribution
Customizable Branding
APIs and Integration
Templates & Question Library
Role and User Management
Mobile Support
3rd-Party Integrations
Data Analysis and Visualization
Vendor Capability Ratings
Vendor Support
Ease of Implementation
Breadth of Features
Ease of Data Integration
Usability and Intuitiveness
Business Value Created
Availability and Quality of Training
Quality of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Also Featured in...
Qualtrics Strategy & Research Reviews
Jennifer P.
- Role: Student Academic
- Industry: Education
- Involvement: End User of Application
Submitted Feb 2024
Great tool for surveys, easy to use!
Likeliness to Recommend
What differentiates Qualtrics Strategy & Research from other similar products?
Intuitive design
What is your favorite aspect of this product?
How easy it is to use, very minimal time needed to be competent in Qualtrics
What do you dislike most about this product?
I wish there were more options for Look and Feel of survey, but this is minor
What recommendations would you give to someone considering this product?
I would definitely recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Tomonori S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2024
Not intuitive, but still powerful survey software
Likeliness to Recommend
What differentiates Qualtrics Strategy & Research from other similar products?
You can design any kind of survey project on it. It has no limitations like its competitors
What is your favorite aspect of this product?
Not much to be honest. It's not very intuitive
What do you dislike most about this product?
It's not very intuitive. Even adding a question is a struggle because their interface is so unnecessarily complicated and buttons are not where you would expect. It takes a lot of time to get used to it again after not using it for a while.
What recommendations would you give to someone considering this product?
If you do not need a super powerful survey tool, there are a lot of better (and probably cheaper) alternatives like SurveyMonkey.
Pros
- Reliable
- Trustworthy
- Respectful
- Fair
Cons
- Less Performance Enhancing
- Less Productive
- Less Efficient Service
Please tell us why you think this review should be flagged.

Jishnu G.
- Role: Consultant
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Jan 2024
Amazing product with Ai capabilities survey leader
Likeliness to Recommend
What differentiates Qualtrics Strategy & Research from other similar products?
Complex survey can be implemented using little json and even further programming can also be done
What is your favorite aspect of this product?
Ai capacities for analysis and dashboarding
What do you dislike most about this product?
Ticketing role based permission
What recommendations would you give to someone considering this product?
Go ahead if you are looking for ai features for analysis and making user friendly dashboarding access to your employees to better the performance of the company
Pros
- Helps Innovate
- Continually Improving Product
- Unique Features
- Efficient Service
Please tell us why you think this review should be flagged.
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