

What is Qualtrics Strategy & Research?
Bring quantitative and qualitative research to life, build an iconic brand, and design products people crave. Qualtrics helps organizations detect emerging market trends, design winning strategies, and make informed decisions that covert prospects into customers.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
97 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 83%
- Negotiation and Contract:
- 69%
- Conflict Resolution:
- 84%
- Strategy & Innovation:
- 76%
- Service Experience:
- 77%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+78 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Qualtrics Strategy & Research?
Pros
- Trustworthy
- Fair
- Performance Enhancing
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Branching and Logic
Questionnaire Design/Survey Builder
Collaboration
Multi-Channel Distribution
Customizable Branding
APIs and Integration
Templates & Question Library
Role and User Management
Mobile Support
3rd-Party Integrations
Data Analysis and Visualization
Vendor Capability Ratings
Vendor Support
Ease of Implementation
Breadth of Features
Ease of Data Integration
Usability and Intuitiveness
Business Value Created
Availability and Quality of Training
Quality of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
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Qualtrics Strategy & Research Reviews

Khushboo M.
- Role: Information Technology
- Industry: Engineering
- Involvement: IT Leader or Manager
Submitted Jun 2021
Its a great product. Easy to use . Many features
Likeliness to Recommend
What differentiates Qualtrics Strategy & Research from other similar products?
It has many more features compared to other software.
What is your favorite aspect of this product?
My favorite part of the software is , all its amazing features. And It is soo easy to use
What do you dislike most about this product?
It is on the costlier side
What recommendations would you give to someone considering this product?
Consider the company size and budget
Pros
- Trustworthy
- Inspires Innovation
- Fair
- Altruistic
Please tell us why you think this review should be flagged.

Maria D.
- Role: Student Academic
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jun 2021
Fantastic product!
Likeliness to Recommend
What differentiates Qualtrics Strategy & Research from other similar products?
Its services and integrations
What is your favorite aspect of this product?
The distribution and data export
What do you dislike most about this product?
Sometimes the templates are confusing
What recommendations would you give to someone considering this product?
Ask about conjoint features
Pros
- Reliable
- Trustworthy
- Efficient Service
- Effective Service
Please tell us why you think this review should be flagged.
Hemilkumar G.
- Role: Student Academic
- Industry: Education
- Involvement: Initial Implementation
Submitted May 2021
Easy to use and very efficient but pricey.
Likeliness to Recommend
What differentiates Qualtrics Strategy & Research from other similar products?
Qualtrics Core XM is a holistic platform to create and manage large-scale surveys. In today's day and age creating logic-based surveys is a huge task and Qualtrics makes it very easy.
What is your favorite aspect of this product?
My favorite aspect of Qualtrics is the availability of the instant detailed report with figures.
What do you dislike most about this product?
Qualtrics can improve on the team collaboration part, we spent lots of time sending invites to other team members and the other team members had a tough time finding the right channel.
What recommendations would you give to someone considering this product?
If you are an established company and looking for a reliable product to design your surveys then Qualtrics is your one-stop destination!!
Pros
- Respectful
- Helps Innovate
- Continually Improving Product
- Reliable
Please tell us why you think this review should be flagged.
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