Qualtrics

Qualtrics Strategy & Research

Composite Score

8.1 /10

CX Score

8.2 /10

32 Reviews Write a Review

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What is Qualtrics Strategy & Research?

Bring quantitative and qualitative research to life, build an iconic brand, and design products people crave. Qualtrics helps organizations detect emerging market trends, design winning strategies, and make informed decisions that covert prospects into customers.

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Awards & Recognition

Qualtrics Strategy & Research won the following awards in the Customer Intelligence category

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2024 Data Quadrant Champion

2024

8 Top Rated Capabilities

7 Top Rated Features

2024

5 Top Rated Capabilities

6 Top Rated Features

2023

Qualtrics Strategy & Research Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Qualtrics Strategy & Research.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

100 Plan to Renew

82 Satisfaction of Cost Relative to Value

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 89%
Negotiation and Contract:: 70%
Conflict Resolution:: 78%
Strategy & Innovation:: 88%
Service Experience:: 81%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Qualtrics Strategy & Research?

2% Negative

8% Neutral

90% Positive

Pros

Helps Innovate
Reliable
Enables Productivity
Respectful

Feature Ratings

Average 85

Audience Segmentation

Audience Demographics

Data Visualization

Real Time Workflow Automation

Conversion Analysis

API Framework

Predictive Analytics

Customer Journey Modelling

Anomaly Detection

Metadata Management

Cross Channel Attribution Analysis

Vendor Capability Ratings

Average 84

Ease of Implementation

Breadth of Features

Ease of Customization

Business Value Created

Usability and Intuitiveness

Availability and Quality of Training

Quality of Features

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of IT Administration

Vendor Support

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Score 7.7

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Qualtrics Strategy & Research Reviews

David M.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2021

Data collection tool, feasible and versatile!

Likeliness to Recommend

10 /10

What differentiates Qualtrics Strategy & Research from other similar products?

We have used Qualtrics CoreXM to create surveys, collect data, evaluate our progress, and analyze how we can improve. I can check people's tastes and needs in various ways, thus ensuring that the company's style and design meet everyone's needs. The statistics and analysis provided have served us well for statistical analysis fostering success.

What is your favorite aspect of this product?

Qualtrics CoreXM gives us a deep analysis obtained from surveys, questionnaires, and other tools. It combines powerful features and ease of use to facilitate your work, receiving real-time feedback on the data collected. I can design surveys easily, with different options and questions, totally customized to my liking. It is compatible with any device, mobile or desktop.

What do you dislike most about this product?

The software requires some training, but once you master it, it will become the most intuitive tool and take full advantage of all its features.

What recommendations would you give to someone considering this product?

I can recommend Qualtrics CoreXM for any scenario and company; you will have the tools to collect and analyze data collected through surveys and questionnaires easily; thanks to this, we can convert our potential customers to consume more of our services and love our campaigns. In short, it allows any organization to efficiently collect and analyze people experience data to take specific actions based on the beliefs, emotions, and feelings of customers and employees; you can apply it to many types of research.

Pros

Helps Innovate
Continually Improving Product
Enables Productivity
Trustworthy

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Jun 2021

Application is frustrating for daily use

Likeliness to Recommend

3 /10

Pros

Respectful
Helps Innovate
Caring

Cons

Less Effective Service
Less Productive
Slower Product Innovation

Ellen F.

Role: Sales Marketing
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jun 2021

Qualtrics is a rock star!!

Likeliness to Recommend

10 /10

What differentiates Qualtrics Strategy & Research from other similar products?

They listen to their users and make changes. They get the CX space and the importance of know the what, why, and how relating to the customer voice.

What is your favorite aspect of this product?

All of it. It's hard to pick one favorite aspect. Perhaps the ease of use and the amazing customer service.

What do you dislike most about this product?

There isn't anything that I don't like.

What recommendations would you give to someone considering this product?

Move forward with requesting a demo and get ready to be amazed!

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Qualtrics Strategy & Research

What is Qualtrics Strategy & Research?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Champion

Qualtrics Strategy & Research Ratings

85 Likeliness to Recommend

1 Since last award

100 Plan to Renew

82 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

Emotional Footprint Overview

+82 Net Emotional Footprint

How much do users love Qualtrics Strategy & Research?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Audience Demographics Capture, analyze and display demographic data from customer interaction channels.

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Real Time Workflow Automation The ability to create rules-based workflows and trigger certain actions (i.e. re-marketing) based on audience segments or behavioural cues.

Conversion Analysis Capture and analyze conversion data and conversion paths from multiple channels.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Predictive Analytics The ability to make predictions about audience behavior based on historical data and machine learning.

Customer Journey Modelling Model and display customer behaviors or journeys through multiple channels (web, e-mail, social).

Anomaly Detection The ability to identify and classify anomalous patterns in customer or transactional datasets.

Metadata Management Easily manage metadata associated with customer data or audience segments.

Cross Channel Attribution Analysis The ability to estimate and report on conversion contributions to revenue.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

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Qualtrics Strategy & Research Reviews

David M.

Data collection tool, feasible and versatile!

Likeliness to Recommend

Pros

Application is frustrating for daily use

Likeliness to Recommend

Pros

Cons

Ellen F.

Qualtrics is a rock star!!

Likeliness to Recommend

Pros

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1
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Feature Ratings

Audience Segmentation

Audience Demographics

Data Visualization

Real Time Workflow Automation

Conversion Analysis

API Framework

Predictive Analytics

Customer Journey Modelling

Anomaly Detection

Metadata Management

Cross Channel Attribution Analysis

Vendor Capability Ratings

Ease of Implementation

Breadth of Features

Ease of Customization

Business Value Created

Usability and Intuitiveness

Availability and Quality of Training

Quality of Features

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of IT Administration

Vendor Support