People Pattern Logo
People Pattern Logo
People Pattern

People Pattern

Composite Score
7.4 /10
CX Score
7.7 /10
Category
People Pattern
7.4 /10

What is People Pattern?

People Pattern is a Software as a Service platform that supplies meaningful Audience Insights to the world’s biggest brands. Via semi-supervised machine-learned algorithms and natural language processing, People Pattern turns vast, messy public expression into actionable persona sets, helping brands gain an edge in the race to win, retain and serve customers. People allows you to find, understand and activate quality customers.

Company Details


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Awards & Recognition

People Pattern won the following awards in the Customer Intelligence category

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People Pattern Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on People Pattern.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

98 Plan to Renew

81 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
87%
Negotiation and Contract:
90%
Conflict Resolution:
90%
Strategy & Innovation:
90%
Service Experience:
93%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love People Pattern?

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13% Negative
0% Neutral
87% Positive

Pros

  • Unique Features
  • Caring
  • Respectful
  • Client's Interest First

Feature Ratings

Average 80

Audience Demographics

84

Data Visualization

83

Audience Segmentation

82

API Framework

80

Real Time Workflow Automation

80

Predictive Analytics

80

Anomaly Detection

79

Customer Journey Modelling

79

Cross Channel Attribution Analysis

78

Conversion Analysis

75

Metadata Management

75

Vendor Capability Ratings

Average 79

Breadth of Features

88

Ease of Data Integration

86

Business Value Created

83

Usability and Intuitiveness

83

Ease of Customization

79

Availability and Quality of Training

78

Quality of Features

77

Ease of Implementation

76

Ease of IT Administration

75

Vendor Support

74

Product Strategy and Rate of Improvement

74

People Pattern Reviews

  • Role: Sales Marketing
  • Industry: Electronics
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Dec 2023

Great Features

Likeliness to Recommend

8 /10

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Mayra M.

  • Role: Sales Marketing
  • Industry: Communications
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Dec 2023

Likeliness to Recommend

7 /10

Pros

  • Saves Time
  • Acts with Integrity
  • Helps Innovate
  • Unique Features

Lisandra C.

  • Role: Information Technology
  • Industry: Government
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2024

Tailor content and engagement strategies

Likeliness to Recommend

9 /10

What differentiates People Pattern from other similar products?

Its engine analyzes actual conversations and connections to understand customer behavior online. No other tool can analyze human digital footprints across social platforms to identify interests, influence, passions, and values. People Pattern shows why customers engage, not just what.

What is your favorite aspect of this product?

People Pattern help our social media team understand and connect with our audience. We had trouble getting people to engage and make purchases despite trying to create content based on general demographics and analytics. People Pattern helped us understand our customers better. We could finally understand how different audience segments discover, consume, share, and discuss content and brand experiences.

What do you dislike most about this product?

People Pattern takes more work to set up than other social media tools. Connecting data across channels is also important.

What recommendations would you give to someone considering this product?

People Pattern's interest graphing showed us our audience's many interests that market segments alone could not capture. We aligned our creative strategy and partnerships with emerging interests that will reshape our industry. Joining those organic discussions made us more credible.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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