Oracle

Oracle Marketing

Composite Score

8.4 /10

CX Score

8.7 /10

91 Reviews Write a Review

Claim Software

What is Oracle Marketing?

To build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel marketing, content marketing, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use marketing technology to deliver a better customer experience.

Company Details

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Awards & Recognition

Oracle Marketing won the following awards in the Marketing Platforms - Enterprise category

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2024 Emotional Footprint Champion

Latest Award, 2024

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

Latest Award, 2024

2023 Data Quadrant Gold Medalist

2023

7 Top Rated Capabilities

8 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

2023

9 Top Rated Capabilities

8 Top Rated Features

2022

Oracle Marketing Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Oracle Marketing.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Oracle Marketing?

1% Negative

1% Neutral

98% Positive

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Feature Ratings

Average 88

Advanced Campaign Management

Marketing Analytics

Marketing Workflow Management

Email Marketing Automation

Advanced Data Segmentation

Marketing Operations Management

Multi Channel Integration

Mobile Marketing Management

Marketing Asset Management

Social Media Marketing Management

Community Marketing Management

Vendor Capability Ratings

Average 85

Ease of Implementation

Business Value Created

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Breadth of Features

Availability and Quality of Training

Vendor Support

Oracle Marketing Reviews

Faizan ul H.

Role: Sales Marketing
Industry: Banking
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Nov 2022

awesome product..

Likeliness to Recommend

10 /10

What differentiates Oracle Marketing from other similar products?

it reduces the complexity and cost of technology and helps with progressive transformation

What is your favorite aspect of this product?

it enables you to implement key enterprise capabilities from their core also its ability to adopt new distribution strategies

What do you dislike most about this product?

nothing at all seriously

What recommendations would you give to someone considering this product?

you won't find a better software than this ... highly satisfied

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Peyton W.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

Make your content more eye-catching.

Likeliness to Recommend

10 /10

What differentiates Oracle Marketing from other similar products?

It enables us to identify and divide audiences utilizing real-time data to develop tailored experiences and apply ABM approaches that connect, retain, and extend targeted accounts. It also enables us to ramp up the creation of advanced nurture encounters for dynamic routes. A flexible, open architecture allows us to connect data from whatever source with ease.

What is your favorite aspect of this product?

The email automation responses function makes the whole thing less time-consuming because we don't have to spend so much time replying to everyone, and it also allows us to monitor how our clients use our website. Its digital marketing tool, campaign management process, and execution style is sufficient to obtain a sense of its capabilities.

What do you dislike most about this product?

Every intricate journey we had to take needed some ongoing development, thus it was challenging to accomplish something as seamless as possible. Instead, we had to ask for assistance from someone with more technical understanding. If Oracle invests in a better UI/UX for the system, which is its biggest drawback, they might enhance the system an additional benefit.

What recommendations would you give to someone considering this product?

This tool will assist them in comprehending the behavior of their devoted customers. The reports will be the most helpful component for the businesses because it offers several customization options and includes numerous useful analysis models. I can say that because we use it to manage email marketing that its marketing automation is superior.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Machteld'Teran B.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2022

Capable of make our work easier than before.

Likeliness to Recommend

10 /10

What differentiates Oracle Marketing from other similar products?

With the help of Oracle Marketing Cloud, marketers can create and carry out automatic marketing strategies using mail, visual search, video ads, and smartphones while providing a customized user experience for their potential customers. In addition to improving email reliability reporting, we now preserve fresh and comprehensive data across numerous geographies and cases.

What is your favorite aspect of this product?

Oracle Marketing Cloud is a full-featured platform that enables us to maintain our website without restrictions, collect lines of inquiry, segment based on company characteristics, and send emails to increase demand. We can prepare and promote our campaigns with its assistance, and we can carry out our brand management plans. With it, we can configure even complex processes, and its integrating API capabilities are unquestionably incredible.

What do you dislike most about this product?

The main drawback of Oracle Marketing Cloud is how difficult it is to grasp for non-IT professionals. Since we were using something else prior to using Oracle Marketing Cloud, it required me a considerable amount of time to thoroughly train my employees on them.

What recommendations would you give to someone considering this product?

With the help of this software, we can now locate target users and maintain our data. The reports it produces are helpful to us in numerous ways, particularly as our growing business. Additionally, it delivers information in an accessible format, and reports are really helpful to us.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Oracle Marketing

What is Oracle Marketing?

Company Details

Need Assistance?

Awards & Recognition

2024 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

Oracle Marketing Ratings

86 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+95 Net Emotional Footprint

How much do users love Oracle Marketing?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Community Marketing Management Branded customer communities

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Oracle Marketing Reviews

Faizan ul H.

awesome product..

Likeliness to Recommend

Pros

Peyton W.

Make your content more eye-catching.

Likeliness to Recommend

Pros

Machteld'Teran B.

Capable of make our work easier than before.

Likeliness to Recommend

Pros

Feature Ratings

Advanced Campaign Management

Marketing Analytics

Marketing Workflow Management

Email Marketing Automation

Advanced Data Segmentation

Marketing Operations Management

Multi Channel Integration

Mobile Marketing Management

Marketing Asset Management

Social Media Marketing Management

Community Marketing Management

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Data Integration

Quality of Features

Breadth of Features

Availability and Quality of Training

Vendor Support