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Oracle Eloqua Logo
Oracle

Oracle Eloqua

Composite Score
7.8 /10
CX Score
8.1 /10
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Oracle Eloqua
7.8 /10

What is Oracle Eloqua?

Oracle's B2B Cross-Channel Marketing solution, Oracle Eloqua, enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects. These campaigns scale for audiences across all channels including email, display search, video advertising, and mobile. With integrated lead management and easy campaign creation, the solution helps marketers engage the right audience at the right time in their buyers journey. By gaining real-time insight through customers' Digital Body Language, sales teams can close more deals at a faster rate increasing Marketing's ROI.

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Oracle Eloqua Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

85 Plan to Renew

78 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Oracle Eloqua?

5% Negative
0% Neutral
95% Positive

Pros

  • Trustworthy
  • Respectful
  • Performance Enhancing
  • Enables Productivity

Feature Ratings

Average 81

Email Marketing Automation

87

Marketing Analytics

85

Recommended Best Action

84

Marketing Project Management

83

Customer Journey Modelling

81

Marketing Asset Management

78

Mobile Marketing Management

77

Opportunity Pipeline Tracking

75

Social Media Marketing Management

74

Vendor Capability Ratings

Average 77

Breadth of Features

81

Business Value Created

81

Quality of Features

81

Ease of Implementation

79

Ease of Data Integration

78

Availability and Quality of Training

77

Vendor Support

76

Ease of Customization

76

Usability and Intuitiveness

74

Product Strategy and Rate of Improvement

74

Ease of IT Administration

69

Oracle Eloqua Reviews

Sahil S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Sep 2022

Best Enterprise Level Marketing Automation Tool

Likeliness to Recommend

9 /10

What differentiates Oracle Eloqua from other similar products?

1. Generating high quality leads through automated lead journeys. 2. Various customisation options available using CDO and Program canvas. 3. Native integration available with most of the apps.

What is your favorite aspect of this product?

Various customisation options available using CDO and Program canvas.

What do you dislike most about this product?

Although, Eloqua is a great platform but still some great features are missing out from it which can make it a even better version considering its end to end functionality.

What recommendations would you give to someone considering this product?

I have been using Eloqua as my primary tool for marketing automation. It serves all my requirements from email marketing to automating lead journeys and it also provides native integration to various apps. I would recommend this to anyone who want a complete enterprise tool for marketing automation needs in a mid to large size organisation.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Marcayla C.

  • Role: Operations
  • Industry: Recreation
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2022

Pass marketers to intrigue with customized service

Likeliness to Recommend

8 /10

What differentiates Oracle Eloqua from other similar products?

The selling Automation code solutions below square measure the foremost common alternatives that users and reviewers compare with Oracle Eloqua. Selling Automation code could plenty of square measure seeking productive, standard code solutions with social listening, online behavior trailing, and social media advertising. Different vital factors to contemplate once researching alternatives to Oracle Eloqua embody user expertise and integration. we've got compiled a listing of solutions that reviewers voted because the best overall alternatives and competitors to Oracle Eloqua, as well as ActiveCampaign, HubSpot selling Hub have.

What is your favorite aspect of this product?

In Eloqua, making Email is super straightforward and optimized. The automation and API capabilities square measure terribly sturdy and powerful. You’ll be able to discover loads of difficult programs that others cannot. It is also straightforward to switch programs whereas active and see wherever contacts fall in every step. Campaign canvas is great, and you'll be able to simply disregard the Duplicates as Eloqua won’t permit it throughout your list import. Lead evaluation has multiple levels permitting you to essentially zero in on a smart| honest| decent evaluation strategy to maneuver contacts through the selling funnel.

What do you dislike most about this product?

Sometimes EDMS got wrong and resizing photos was inflicting problems. Photos resizing and templates could be easier. The news may even be easier. Drug and drop features can be used. What I unlikable regarding my time with Eloqua was its responsibility.

What recommendations would you give to someone considering this product?

I would certify you cross-check what you're finding I undoubtedly would advocate it for the organization World Health Organization to have completely different commodities below one cluster. Company wants. I feel different platforms like Hubspot will do nearly the maximum amount if less. However not several applications will handle immeasurable records as Eloqua will.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Cons

  • Vendor Friendly Policies
  • Under Delivered
  • Charges for Enhancements

Boschma C.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2022

the best marketing software for larger enterprises

Likeliness to Recommend

8 /10

What differentiates Oracle Eloqua from other similar products?

Most comfy working with this platform with simple tools and interface. It will manage many various matrices for the campaign with all information regarding customers. It’s improved the speed of the mailing system at a far better rate than different software. Eloqua allowed us to simply automatize our promoting communications to our purchasers and prospects. We were additionally able to read the analytics around engagement which was helpful as we were planning future campaigns.

What is your favorite aspect of this product?

I liked the flexibility to examine email sends and click opens. It boosted the boldness of our reps and allowed us to trace efficiently. Being able to show the reps in the sales force that marketing additionally sent emails and scores with chili peppers and stars was useful for them in follow-up. The upsides are that it empowers our sales reps to the micro marketplace for themselves, additionally to our macro marketing. Simple to administrate and teach marketing users how to use the platform. This is often because of The straightforward drag-and-drop nature of the email, segment, landing page, form, and campaign builders.

What do you dislike most about this product?

Although, Eloqua is a nice platform however still some great options are missing out from it which may create an even better version considering its end-to-end functionality.

What recommendations would you give to someone considering this product?

The system is unbelievably customizable concerning any promoting automation you need to do, together with non-email channels. It’s nice for campaigns with multiple steps and works well with a correct Salesforce CRM integration for delivering MQLs to sales teams.

Pros

  • Reliable
  • Trustworthy
  • Unique Features
  • Efficient Service

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