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Oracle Eloqua Logo
Oracle

Oracle Eloqua

Composite Score
7.8 /10
CX Score
8.1 /10
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Oracle Eloqua
7.8 /10

What is Oracle Eloqua?

Oracle's B2B Cross-Channel Marketing solution, Oracle Eloqua, enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects. These campaigns scale for audiences across all channels including email, display search, video advertising, and mobile. With integrated lead management and easy campaign creation, the solution helps marketers engage the right audience at the right time in their buyers journey. By gaining real-time insight through customers' Digital Body Language, sales teams can close more deals at a faster rate increasing Marketing's ROI.

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Oracle Eloqua Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

85 Plan to Renew

78 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Oracle Eloqua?

5% Negative
0% Neutral
95% Positive

Pros

  • Trustworthy
  • Respectful
  • Performance Enhancing
  • Enables Productivity

Feature Ratings

Average 81

Email Marketing Automation

87

Marketing Analytics

85

Recommended Best Action

84

Marketing Project Management

83

Customer Journey Modelling

81

Marketing Asset Management

78

Mobile Marketing Management

77

Opportunity Pipeline Tracking

75

Social Media Marketing Management

74

Vendor Capability Ratings

Average 77

Breadth of Features

81

Business Value Created

81

Quality of Features

81

Ease of Implementation

79

Ease of Data Integration

78

Availability and Quality of Training

77

Vendor Support

76

Ease of Customization

76

Usability and Intuitiveness

74

Product Strategy and Rate of Improvement

74

Ease of IT Administration

69

Oracle Eloqua Reviews

Narelle G.

  • Role: Human Resources
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2022

High marketing automation platform.

Likeliness to Recommend

9 /10

What differentiates Oracle Eloqua from other similar products?

Being a marketing automation platform, the most effective factor Oracle Eloqua has is its simple access and its ability to drive the purchasers campaign method as per their want and behavior and all that on automation.

What is your favorite aspect of this product?

Eloqua does everything an excellent marketing Automation needs to do and so much more. Its ability to create and launch marketing campaigns and incorporating custom programs makes Eloqua a strong tool for big scale businesses to arrange and execute their digital marketing initiatives.

What do you dislike most about this product?

Some elements have out-of-date UI. The e-mail composer has some flaws too. The segmentation functions can be a bit additional intuitive, I feel like alternative platforms have this element fleshed out a touch more.

What recommendations would you give to someone considering this product?

You’ll be able to set up plenty of difficult programs that others cannot. It’ additionally simple to change programs while active and see wherever contacts fall in every step. Lead evaluation has multiple levels permitting you to really zero in on a decent scoring strategy to move contacts through the marketing funnel and serve good leads to sales.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Cons

  • Less Fair

Juan R.

  • Role: Information Technology
  • Industry: Telecommunications
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2021

A potent tool for a business

Likeliness to Recommend

9 /10

What differentiates Oracle Eloqua from other similar products?

To increase in-business subscription use and avoid separation, we use email delivery. Rather than generating actual sales, you boost operational efficiency by following up on post-sales digitally. You may use the dashboard function after sending the email to not only send the email newsletter, such as the delivery result, whether it can be sent or not, the opening confirmation, and click text. link information, but also to analyze the result, which will lead to the next step.

What is your favorite aspect of this product?

It is a feature that automatically guides clients to events, despite having a client database of millions. Each salesperson has worked with dozens or hundreds of guides so far. You may use the dashboard function after sending the email to not only send the email newsletter, such as the status of the delivery result, whether it can be sent or not, confirmation of opening, and click text. link information, but also assess the result, which will lead to the next step. Previously, it was normally done with different tools, but with Eloqua, these three often utilized in marketing skills are bundled as standard. B2B for large, responsible companies

What do you dislike most about this product?

It is possible to determine if an email is undeliverable due to a big or minor problem; but, if the actual cause is known, it will be easier to take action against the undeliverable email.

What recommendations would you give to someone considering this product?

We recommend that you explore adopting it with the understanding that it will be used as part of a suite product (Oracle Marketing Cloud), which is the key advantage of employing an Oracle product. As a standalone product, Eloqua's platform capabilities may fundamentally conduct email creation/delivery, landing page creation/publishing, and client administration tasks. Traditionally, they have been managed using different tools, but Eloqua has the advantage of being able to utilize these three often used in marketing services as standard.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Jacob G.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

Best For Marketing Automation

Likeliness to Recommend

9 /10

What differentiates Oracle Eloqua from other similar products?

What makes Oracle Eloqua different is that it makes it easy for professional marketers to plan and automatically execute marketing campaigns. It is a very effective solution for business.

What is your favorite aspect of this product?

The software offers more features that we could ever use The software makes it easy when it comes to planning and launching any marketing campaign The software is customizable and is also easy to use

What do you dislike most about this product?

Oracle Eloqua has a very long user training. It takes time to fully grasp and understand how the software works,

What recommendations would you give to someone considering this product?

Oracle Eloqua one software that will surely take your business to the next level when it comes to managing campaigns and marketing automation.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

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