Optimizely Digital Experience Platform Logo
Optimizely Digital Experience Platform Logo
Optimizely, Inc.

Optimizely Digital Experience Platform

Composite Score
7.0 /10
CX Score
6.9 /10
Category
Optimizely Digital Experience Platform
7.0 /10

What is Optimizely Digital Experience Platform?

Episerver Digital Experience platform for creating, managing, and optimizing digital experiences including powerful content management, digital commerce, and enterprise search functionality.

Company Details


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Optimizely Digital Experience Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Optimizely Digital Experience Platform.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

3
Since last award

90 Plan to Renew

4
Since last award

81 Satisfaction of Cost Relative to Value

4
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+69 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Optimizely Digital Experience Platform?

6% Negative
9% Neutral
85% Positive

Pros

  • Enables Productivity
  • Inspires Innovation
  • Acts with Integrity
  • Helps Innovate

Cons

  • Less Generous
  • Under Delivered

Feature Ratings

Average 81

Content Security

84

Analytics and Reporting

83

Content Repository

83

Web Publishing Capabilities

82

Management Interface

81

E-Commerce Integration

81

Translation Facilitation

77

Digital Asset Management

77

Standard Templates

76

Social Media Integration

76

Multi Channel Support

75

Vendor Capability Ratings

Average 76

Quality of Features

82

Usability and Intuitiveness

80

Ease of Implementation

79

Ease of Data Integration

78

Business Value Created

77

Breadth of Features

76

Ease of IT Administration

76

Ease of Customization

73

Product Strategy and Rate of Improvement

73

Availability and Quality of Training

69

Vendor Support

68

Optimizely Digital Experience Platform Reviews

Rajkishore G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2024

Comprehensive, User-Friendly. Data-Driven Insights

Likeliness to Recommend

9 /10

What differentiates Optimizely Digital Experience Platform from other similar products?

Unique features, Pricing, Ease of use, Documentation, Integration, Support, Management, Flag

What is your favorite aspect of this product?

Feature Flag, Integration, Templating, Polling options

What do you dislike most about this product?

Analytics enhancements

What recommendations would you give to someone considering this product?

Better in pricing, features and smooth integration.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Rovert W.

  • Role: Public Sector
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Marketing, Commerce, & Digital Content All-In-One.

Likeliness to Recommend

10 /10

What differentiates Optimizely Digital Experience Platform from other similar products?

With the aid of the Optimizely Digital Experience Platform, we were able to establish a largely positive work and commercial environment, and our reputation has increased significantly. Once the components were discovered, we were once abler to add them. It allows the product cards to be displayed in a timelier manner by providing a faster release cycle.

What is your favorite aspect of this product?

Using the Optimizely Digital Experience Platform, we can design a funnel tailored to meet the specific needs of our clients, which is the first justification for choosing Optimizely. It is also advantageous in that it enables multiple teams that are involved in a variety of functions to collaborate effectively (such as marketers, content writers, and product managers), which is a crucial benefit.

What do you dislike most about this product?

Previous knowledge of development is also required in order for the customization to be completed properly. There are many challenges associated with implementing a program effectively. In order to start going, it was very difficult to locate the parts that I needed. We were not happy with the fact that the system had several expensive components, which did not sit well with our budget executive teams. Not as user-friendly. Requires some adjusting.

What recommendations would you give to someone considering this product?

It is data-driven, and it is constantly updated to make sure the CRM solution remains relevant. There is no doubt that the moment has come for us to embrace digital commerce in its entirety, and this is the platform on which we should do so. Finally, we can develop A/B tests that can be used to generate insightful data and develop effective A/B testing methods to do so.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Edith S.

  • Role: Human Resources
  • Industry: Energy
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Powerful tool with many internal features.

Likeliness to Recommend

10 /10

What differentiates Optimizely Digital Experience Platform from other similar products?

The Optimizely Digital Experience Platform's cutting-edge technology enables you to swiftly replicate and locate the finest web page for us in a flash. I'm glad to have this platform on my computer and I like how well it meshes with all the simple options this program offers. Scalability was considered advantageous.

What is your favorite aspect of this product?

In terms of features, I find CRM and content management to be the most appealing. To develop clients, CRM plays an important role. With customer data centralized, it is easier to give them your full attention and build stronger relationships with them, as you will be able to give them the attention they need. Moreover, the company's AI tools are impressive, which makes it a great choice.

What do you dislike most about this product?

It must be made very clear that this program's installation can become quite demanding and challenging to complete and install effectively. The price of this program, which keeps rising with each update, is another important aspect to note. It would be fair to say that the pricing of this platform is one of its main flaws.

What recommendations would you give to someone considering this product?

We can collaborate seamlessly among several teams of designers, engineers, and marketing managers thanks to the Optimizely DEP platform. It enables us to expeditiously complete the tasks and expedite the creation procedure. This platform makes it simple to set up A/B testing. We may tailor the user interface (UI) to each user, improve the lead funnel, and aim for higher conversion rates.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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