


Optimizely Digital Experience Platform

What is Optimizely Digital Experience Platform?
Episerver Digital Experience platform for creating, managing, and optimizing digital experiences including powerful content management, digital commerce, and enterprise search functionality.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
83 Likeliness to Recommend
91 Plan to Renew
1
Since last award
82 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
- Product Experience:
- 75%
- Negotiation and Contract:
- 62%
- Conflict Resolution:
- 78%
- Strategy & Innovation:
- 75%
- Service Experience:
- 66%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+72 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Optimizely Digital Experience Platform?
Pros
- Enables Productivity
- Inspires Innovation
- Acts with Integrity
- Helps Innovate
Cons
- Less Generous
- Under Delivered
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Content Workflow Management
Content Security
Analytics and Reporting
Content Repository
Management Interface
Web Publishing Capabilities
E-Commerce Integration
Translation Facilitation
Digital Asset Management
Standard Templates
Social Media Integration
Vendor Capability Ratings
Quality of Features
Usability and Intuitiveness
Ease of Implementation
Ease of Data Integration
Business Value Created
Breadth of Features
Ease of IT Administration
Ease of Customization
Product Strategy and Rate of Improvement
Vendor Support
Availability and Quality of Training
Optimizely Digital Experience Platform Reviews

Paras R.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2024
Giant for Apps and web testing.
Likeliness to Recommend
What differentiates Optimizely Digital Experience Platform from other similar products?
Offering a full range of tools for A/B testing, personalization, and multivariate testing sets Optimizely's digital experience platform apart from rivals. We can create and manage experiments, analyze results, and optimize digital experiences with ease thanks to its user- friendly interface and robust analytics capabilities. Furthermore, Optimizely's integration with other well- known programs and platforms expedites the testing procedure and offers insightful data on user behavior.
What is your favorite aspect of this product?
The way this platform offers to improve websites and apps, use multivariate testing, A/B testing, and personalization.
What do you dislike most about this product?
It can be costly to use Optimizely, particularly for larger businesses. For individuals without extensive technical knowledge, the platform can be challenging to set up and operate.
What recommendations would you give to someone considering this product?
I advise carefully assessing the needs and priorities related to your unique testing requirements. Think about aspects including the platform's features, cost, usability, and integration potential. For further insights into other users' experience, it's also beneficial to read their reviews and testimonials. Gaining firsthand experience with the platform through a free trial or demo can help you decide if it's right fit for your company.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.

Rajkishore G.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Oct 2024
Comprehensive, User-Friendly. Data-Driven Insights
Likeliness to Recommend
What differentiates Optimizely Digital Experience Platform from other similar products?
Unique features, Pricing, Ease of use, Documentation, Integration, Support, Management, Flag
What is your favorite aspect of this product?
Feature Flag, Integration, Templating, Polling options
What do you dislike most about this product?
Analytics enhancements
What recommendations would you give to someone considering this product?
Better in pricing, features and smooth integration.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.

Rovert W.
- Role: Public Sector
- Industry: Consulting
- Involvement: End User of Application
Submitted Sep 2022
Marketing, Commerce, & Digital Content All-In-One.
Likeliness to Recommend
What differentiates Optimizely Digital Experience Platform from other similar products?
With the aid of the Optimizely Digital Experience Platform, we were able to establish a largely positive work and commercial environment, and our reputation has increased significantly. Once the components were discovered, we were once abler to add them. It allows the product cards to be displayed in a timelier manner by providing a faster release cycle.
What is your favorite aspect of this product?
Using the Optimizely Digital Experience Platform, we can design a funnel tailored to meet the specific needs of our clients, which is the first justification for choosing Optimizely. It is also advantageous in that it enables multiple teams that are involved in a variety of functions to collaborate effectively (such as marketers, content writers, and product managers), which is a crucial benefit.
What do you dislike most about this product?
Previous knowledge of development is also required in order for the customization to be completed properly. There are many challenges associated with implementing a program effectively. In order to start going, it was very difficult to locate the parts that I needed. We were not happy with the fact that the system had several expensive components, which did not sit well with our budget executive teams. Not as user-friendly. Requires some adjusting.
What recommendations would you give to someone considering this product?
It is data-driven, and it is constantly updated to make sure the CRM solution remains relevant. There is no doubt that the moment has come for us to embrace digital commerce in its entirety, and this is the platform on which we should do so. Finally, we can develop A/B tests that can be used to generate insightful data and develop effective A/B testing methods to do so.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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