Optimizely Digital Experience Platform Logo
Optimizely Digital Experience Platform Logo
Optimizely, Inc.

Optimizely Digital Experience Platform

Composite Score
7.1 /10
CX Score
7.1 /10
Category
Optimizely Digital Experience Platform
7.1 /10

What is Optimizely Digital Experience Platform?

Episerver Digital Experience platform for creating, managing, and optimizing digital experiences including powerful content management, digital commerce, and enterprise search functionality.

Company Details


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Optimizely Digital Experience Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Optimizely Digital Experience Platform.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

83 Likeliness to Recommend

91 Plan to Renew

1
Since last award

82 Satisfaction of Cost Relative to Value

1
Since last award


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
75%
Negotiation and Contract:
62%
Conflict Resolution:
78%
Strategy & Innovation:
75%
Service Experience:
66%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+72 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Optimizely Digital Experience Platform?

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6% Negative
8% Neutral
86% Positive

Pros

  • Enables Productivity
  • Inspires Innovation
  • Acts with Integrity
  • Helps Innovate

Cons

  • Less Generous
  • Under Delivered

Feature Ratings

Average 81

Content Workflow Management

88

Content Security

85

Analytics and Reporting

84

Content Repository

83

Management Interface

82

Web Publishing Capabilities

82

E-Commerce Integration

81

Translation Facilitation

78

Digital Asset Management

77

Standard Templates

76

Social Media Integration

76

Vendor Capability Ratings

Average 77

Quality of Features

83

Usability and Intuitiveness

81

Ease of Implementation

80

Ease of Data Integration

79

Business Value Created

79

Breadth of Features

78

Ease of IT Administration

76

Ease of Customization

75

Product Strategy and Rate of Improvement

74

Vendor Support

70

Availability and Quality of Training

69

Optimizely Digital Experience Platform Reviews

Paras R.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Oct 2024

Giant for Apps and web testing.

Likeliness to Recommend

9 /10

What differentiates Optimizely Digital Experience Platform from other similar products?

Offering a full range of tools for A/B testing, personalization, and multivariate testing sets Optimizely's digital experience platform apart from rivals. We can create and manage experiments, analyze results, and optimize digital experiences with ease thanks to its user- friendly interface and robust analytics capabilities. Furthermore, Optimizely's integration with other well- known programs and platforms expedites the testing procedure and offers insightful data on user behavior.

What is your favorite aspect of this product?

The way this platform offers to improve websites and apps, use multivariate testing, A/B testing, and personalization.

What do you dislike most about this product?

It can be costly to use Optimizely, particularly for larger businesses. For individuals without extensive technical knowledge, the platform can be challenging to set up and operate.

What recommendations would you give to someone considering this product?

I advise carefully assessing the needs and priorities related to your unique testing requirements. Think about aspects including the platform's features, cost, usability, and integration potential. For further insights into other users' experience, it's also beneficial to read their reviews and testimonials. Gaining firsthand experience with the platform through a free trial or demo can help you decide if it's right fit for your company.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Rajkishore G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2024

Comprehensive, User-Friendly. Data-Driven Insights

Likeliness to Recommend

9 /10

What differentiates Optimizely Digital Experience Platform from other similar products?

Unique features, Pricing, Ease of use, Documentation, Integration, Support, Management, Flag

What is your favorite aspect of this product?

Feature Flag, Integration, Templating, Polling options

What do you dislike most about this product?

Analytics enhancements

What recommendations would you give to someone considering this product?

Better in pricing, features and smooth integration.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Rovert W.

  • Role: Public Sector
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Marketing, Commerce, & Digital Content All-In-One.

Likeliness to Recommend

10 /10

What differentiates Optimizely Digital Experience Platform from other similar products?

With the aid of the Optimizely Digital Experience Platform, we were able to establish a largely positive work and commercial environment, and our reputation has increased significantly. Once the components were discovered, we were once abler to add them. It allows the product cards to be displayed in a timelier manner by providing a faster release cycle.

What is your favorite aspect of this product?

Using the Optimizely Digital Experience Platform, we can design a funnel tailored to meet the specific needs of our clients, which is the first justification for choosing Optimizely. It is also advantageous in that it enables multiple teams that are involved in a variety of functions to collaborate effectively (such as marketers, content writers, and product managers), which is a crucial benefit.

What do you dislike most about this product?

Previous knowledge of development is also required in order for the customization to be completed properly. There are many challenges associated with implementing a program effectively. In order to start going, it was very difficult to locate the parts that I needed. We were not happy with the fact that the system had several expensive components, which did not sit well with our budget executive teams. Not as user-friendly. Requires some adjusting.

What recommendations would you give to someone considering this product?

It is data-driven, and it is constantly updated to make sure the CRM solution remains relevant. There is no doubt that the moment has come for us to embrace digital commerce in its entirety, and this is the platform on which we should do so. Finally, we can develop A/B tests that can be used to generate insightful data and develop effective A/B testing methods to do so.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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