Omnisend Customer Reviews 2025 | SoftwareReviews

Omnisend

Composite Score

8.7 /10

CX Score

8.8 /10

70 Reviews Write a Review

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What is Omnisend?

Omnisend is an all-in-one omnichannel marketing platform built for busy shop owners who’ve had enough adventure. It makes email, SMS, and automation feel wonderfully uneventful. Powerful yet intuitive, Omnisend helps you grow sales and build customer relationships without the headache. Advanced segmentation, seamless ecommerce integrations, and automation workflows handle the heavy lifting — so you don’t have to. And with 24/7 customer support, you’re covered at all times. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be.

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Omnisend Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Omnisend.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

4
Since last award

96 Plan to Renew

6
Since last award

80 Satisfaction of Cost Relative to Value

2
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 93%
Negotiation and Contract:: 87%
Conflict Resolution:: 92%
Strategy & Innovation:: 89%
Service Experience:: 92%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Omnisend?

2% Negative

5% Neutral

93% Positive

Pros

Performance Enhancing
Reliable
Respectful
Acts with Integrity

Feature Ratings

Average 84

Auto-Responders

Email Delivery

A/B Testing

Segmentation

SPAM Compliance

Dynamic Content

Basic Reporting and Analytics

Campaign Management

Mobile Optimized

Contact Database

Content Authoring

Vendor Capability Ratings

Average 81

Ease of Implementation

Business Value Created

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Vendor Support

Breadth of Features

Also Featured in...

Marketing Automation - B2B

Score 9.0

View Omnisend in this category (opens in a new tab)

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Omnisend Reviews

Gerrit H.

Role: Consultant
Industry: Retail
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2022

Made to improve eCommerce performance

Likeliness to Recommend

10 /10

What differentiates Omnisend from other similar products?

Omnisend has been created with eCommerce in mind, and you feel that when you use it.

What is your favorite aspect of this product?

The UI is intuitive and easy to use, the email builder, segmentation and automations are very powerful.

What do you dislike most about this product?

The reporting is very basic, even the reporting in the pro plan could really be improved. For proper reporting and analytics you nee to build your own dashboard with data collect from Omnisend.

What recommendations would you give to someone considering this product?

Make a price comparison and test different products before you commit. People have different preferences with regards to UI. I am exclusively working with Omnisend - if a new client wants me to work on their email marketing I make them migrate, unless they are not in the eCommerce space.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

David C.

Role: C-Level
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2022

Very reliable

Likeliness to Recommend

8 /10

What differentiates Omnisend from other similar products?

The ability of sending both emails and sms

What is your favorite aspect of this product?

omnichannel approach

What do you dislike most about this product?

nothing to dislike so far

What recommendations would you give to someone considering this product?

Give it a try, especially if you're an ecommerce

Pros

Acts with Integrity
Helps Innovate
Trustworthy
Unique Features

Krittika M.

Role: Sales Marketing
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Jan 2022

Good software to start e-mail marketing with!

Likeliness to Recommend

8 /10

What differentiates Omnisend from other similar products?

Pricing Easy integration with Shopify

What is your favorite aspect of this product?

The live tracking they offer for customers/visitors that visit your website.

What do you dislike most about this product?

The UI/UX us confusing. The newsletter templates are basic and don't allow for a lot of design options.

What recommendations would you give to someone considering this product?

It's a great option if you're starting out with email/texting marketing. But it's not the best when it comes to designing "good-looking" stuff, but more about being efficient and getting the work done.

Pros

Continually Improving Product
Reliable
Enables Productivity
Trustworthy

Omnisend

What is Omnisend?

Company Details

Book a Free Demo Today!

Omnisend Ratings

91 Likeliness to Recommend

4 Since last award

96 Plan to Renew

6 Since last award

80 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Omnisend?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Email Delivery The ability to send email to large number of recipients at-scale.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Also Featured in...

Marketing Automation - B2B

Omnisend Screenshots

Product reviews

Landing pages

Make your messages hit home

Outstanding workflows

Award-winning customer support

Award-winning customer support

Grow your email & SMS list with high-converting tools

Omnisend for free

Email marketing & newsletters, built for impact

Omnisend Videos

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Omnisend Reviews

Gerrit H.

Made to improve eCommerce performance

Likeliness to Recommend

Pros

David C.

Very reliable

Likeliness to Recommend

Pros

Krittika M.

Good software to start e-mail marketing with!

Likeliness to Recommend

Pros

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Feature Ratings

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