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Omnisend Logo
Omnisend

Omnisend

Composite Score
9.0 /10
CX Score
9.1 /10
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In Partnership With SelectHub

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Omnisend
9.0 /10

What is Omnisend?

Omnisend is an all-in-one omnichannel marketing platform built for busy shop owners who’ve had enough adventure. It makes email, SMS, and automation feel wonderfully uneventful. Powerful yet intuitive, Omnisend helps you grow sales and build customer relationships without the headache. Advanced segmentation, seamless ecommerce integrations, and automation workflows handle the heavy lifting — so you don’t have to. And with 24/7 customer support, you’re covered at all times. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be.

Company Details

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Awards & Recognition

Omnisend won the following awards in the Marketing Automation - B2B category

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Omnisend Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Omnisend.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

93 Likeliness to Recommend

3
Since last award

98 Plan to Renew

2
Since last award

86 Satisfaction of Cost Relative to Value

5
Since last award


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
96%
Negotiation and Contract:
90%
Conflict Resolution:
95%
Strategy & Innovation:
93%
Service Experience:
95%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Omnisend?

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1% Negative
3% Neutral
96% Positive

Pros

  • Enables Productivity
  • Helps Innovate
  • Reliable
  • Friendly Negotiation

Feature Ratings

Average 85

Customer Journey Modelling

88

Marketing Analytics

87

Email Marketing Automation

87

Marketing Asset Management

84

Opportunity Pipeline Tracking

81

Social Media Marketing Management

81

Recommended Best Action

78

Vendor Capability Ratings

Average 83

Ease of Implementation

86

Product Strategy and Rate of Improvement

85

Availability and Quality of Training

84

Business Value Created

84

Quality of Features

84

Vendor Support

83

Ease of Data Integration

83

Usability and Intuitiveness

83

Breadth of Features

83

Ease of Customization

82

Ease of IT Administration

82

Omnisend Reviews

  • Role: C-Level
  • Industry: Retail
  • Involvement: Initial Implementation
Validated Review
Anonymous Reviewer

Submitted Feb 2022

Bait and Switch by the sales person

Likeliness to Recommend

5 /10

Pros

  • Friendly Negotiation
  • Acts with Integrity

Cons

  • Vendor Friendly Policies
  • Less Fair
  • Vendor's Interest First

Irene S.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Integral to our small business

Likeliness to Recommend

9 /10

What differentiates Omnisend from other similar products?

Very professional, robust email & sms marketing platform, integrates easily with our Shopify website.

What is your favorite aspect of this product?

It's very easy to use and I love looking into the analytics of a campaign

What do you dislike most about this product?

Minor, but I wish there were more customizable font options.

What recommendations would you give to someone considering this product?

This is an integral part of our small business marketing plan. We don't currently pay for any ads, but our email marketing generates a reliable boost in our monthly sales thanks to Omnisend.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Gerrit H.

  • Role: Consultant
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2022

Made to improve eCommerce performance

Likeliness to Recommend

10 /10

What differentiates Omnisend from other similar products?

Omnisend has been created with eCommerce in mind, and you feel that when you use it.

What is your favorite aspect of this product?

The UI is intuitive and easy to use, the email builder, segmentation and automations are very powerful.

What do you dislike most about this product?

The reporting is very basic, even the reporting in the pro plan could really be improved. For proper reporting and analytics you nee to build your own dashboard with data collect from Omnisend.

What recommendations would you give to someone considering this product?

Make a price comparison and test different products before you commit. People have different preferences with regards to UI. I am exclusively working with Omnisend - if a new client wants me to work on their email marketing I make them migrate, unless they are not in the eCommerce space.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

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