
In Partnership With SelectHub

What is Omnisend?
Omnisend is an all-in-one omnichannel marketing platform built for busy shop owners who’ve had enough adventure. It makes email, SMS, and automation feel wonderfully uneventful. Powerful yet intuitive, Omnisend helps you grow sales and build customer relationships without the headache. Advanced segmentation, seamless ecommerce integrations, and automation workflows handle the heavy lifting — so you don’t have to. And with 24/7 customer support, you’re covered at all times. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be.
Company Details
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In Partnership With SelectHub
Omnisend Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Omnisend.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
93 Likeliness to Recommend
3
Since last award
98 Plan to Renew
2
Since last award
86 Satisfaction of Cost Relative to Value
5
Since last award
Emotional Footprint Overview
- Product Experience:
- 96%
- Negotiation and Contract:
- 90%
- Conflict Resolution:
- 95%
- Strategy & Innovation:
- 93%
- Service Experience:
- 95%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Omnisend?
Pros
- Enables Productivity
- Helps Innovate
- Reliable
- Friendly Negotiation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Customer Journey Modelling
Marketing Analytics
Email Marketing Automation
Marketing Asset Management
Opportunity Pipeline Tracking
Social Media Marketing Management
Recommended Best Action
Vendor Capability Ratings
Ease of Implementation
Product Strategy and Rate of Improvement
Availability and Quality of Training
Business Value Created
Quality of Features
Vendor Support
Ease of Data Integration
Usability and Intuitiveness
Breadth of Features
Ease of Customization
Ease of IT Administration
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Omnisend Reviews
- Role: C-Level
- Industry: Retail
- Involvement: Initial Implementation
Submitted Feb 2022
Bait and Switch by the sales person
Likeliness to Recommend
Pros
- Friendly Negotiation
- Acts with Integrity
Cons
- Vendor Friendly Policies
- Less Fair
- Vendor's Interest First
Please tell us why you think this review should be flagged.

Irene S.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Feb 2022
Integral to our small business
Likeliness to Recommend
What differentiates Omnisend from other similar products?
Very professional, robust email & sms marketing platform, integrates easily with our Shopify website.
What is your favorite aspect of this product?
It's very easy to use and I love looking into the analytics of a campaign
What do you dislike most about this product?
Minor, but I wish there were more customizable font options.
What recommendations would you give to someone considering this product?
This is an integral part of our small business marketing plan. We don't currently pay for any ads, but our email marketing generates a reliable boost in our monthly sales thanks to Omnisend.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
Please tell us why you think this review should be flagged.

Gerrit H.
- Role: Consultant
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Jan 2022
Made to improve eCommerce performance
Likeliness to Recommend
What differentiates Omnisend from other similar products?
Omnisend has been created with eCommerce in mind, and you feel that when you use it.
What is your favorite aspect of this product?
The UI is intuitive and easy to use, the email builder, segmentation and automations are very powerful.
What do you dislike most about this product?
The reporting is very basic, even the reporting in the pro plan could really be improved. For proper reporting and analytics you nee to build your own dashboard with data collect from Omnisend.
What recommendations would you give to someone considering this product?
Make a price comparison and test different products before you commit. People have different preferences with regards to UI. I am exclusively working with Omnisend - if a new client wants me to work on their email marketing I make them migrate, unless they are not in the eCommerce space.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Please tell us why you think this review should be flagged.
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