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Omnisend

Omnisend

8.4 /10
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In Partnership With SelectHub

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Omnisend
8.4 /10

What is Omnisend?

Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their audience and sales faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for online merchants of any size to sell more — all without the exaggerated cost. “Great marketing needs to be expensive” is a myth that 125,000+ Omnisend customers are busting every day by growing their businesses with email and SMS marketing.

Company Details

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Awards & Recognition

Omnisend won the following awards in the Marketing Automation - B2B category

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Omnisend Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Omnisend.

90 Likeliness to Recommend

3
Since last award

96 Plan to Renew

4
Since last award

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Omnisend?

2% Negative
2% Neutral
96% Positive

Pros

  • Enables Productivity
  • Helps Innovate
  • Reliable
  • Trustworthy

Feature Ratings

Average 89

Customer Journey Modelling

93

Marketing Analytics

92

Email Marketing Automation

91

Marketing Asset Management

86

Opportunity Pipeline Tracking

84

Recommended Best Action

83

Social Media Marketing Management

83

Vendor Capability Ratings

Average 87

Usability and Intuitiveness

90

Ease of Data Integration

89

Ease of Implementation

89

Breadth of Features

88

Business Value Created

88

Availability and Quality of Training

88

Product Strategy and Rate of Improvement

87

Quality of Features

87

Vendor Support

85

Ease of IT Administration

85

Ease of Customization

84

Omnisend Reviews

Tyler G.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"Perfect email marketing"

Likeliness to Recommend

8 /10

What differentiates Omnisend from other similar products?

it differentiates itself because its functions and features are excellent.

What is your favorite aspect of this product?

Product views and the Live View function. The ability to determine which sites and goods each visitor has engaged with is very useful. In addition, the marketing materials they've gotten and the contacts they've had are factors to consider.

What do you dislike most about this product?

The number of viewers and visitors may sometimes be increased by a factor of two. In certain cases, the number of live views for logged-in visitors on our website seems to be doubled.

What recommendations would you give to someone considering this product?

Omnisend is a fantastic solution for e-commerce companies, in particular. Your email needs will be met in every way possible thanks to the excellent features.

Pros

  • Reliable
  • Performance Enhancing
  • Unique Features
  • Efficient Service

Denis M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Best email marketing tools for ecommerce stores

Likeliness to Recommend

9 /10

What differentiates Omnisend from other similar products?

Really easy integration with various shopping carts.

What is your favorite aspect of this product?

Drag and drop builder which is really easy to use and provides a lot of features out of the box.

What do you dislike most about this product?

Their website pop-up builder is not the best on the market.

What recommendations would you give to someone considering this product?

If you're running an e-commerce business and serious about growing your email list(s), then Omnisend is your go tool, both in terms of functionalities and price.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy
  • Respectful

Brian B.

  • Role: Sales Marketing
  • Industry: Insurance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Fantastic and responsive platform

Likeliness to Recommend

10 /10

What differentiates Omnisend from other similar products?

Along with scalability, Omnisend has helped establish better brand consistency by providing the flexibility to templatize our newsletters, add our own localized content and ensure every email that goes out is on-brand.

What is your favorite aspect of this product?

Since we implemented Omnisend, we started automating emails that are hyper-relevant to the individual subscriber using segmentation features to organize and manage our subscriber data.

What do you dislike most about this product?

All lite plan functions are in the Pro plan and there is a huge difference in terms of cost between the Standard plan and the Pro plan

What recommendations would you give to someone considering this product?

Omnisend is able to help you set up an automated workflow that helps the marketing department establish and maintain contact with potential customers. You don't have to be an email marketing pro to get great results with Omnisend.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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