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Omnisend Logo
Omnisend

Omnisend

Composite Score
8.0 /10
CX Score
8.0 /10
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Omnisend
8.0 /10

What is Omnisend?

Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their audience and sales faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for online merchants of any size to sell more — all without the exaggerated cost. “Great marketing needs to be expensive” is a myth that 125,000+ Omnisend customers are busting every day by growing their businesses with email and SMS marketing.

Company Details

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Omnisend Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Omnisend.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

93 Plan to Renew

81 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Omnisend?

2% Negative
5% Neutral
93% Positive

Pros

  • Reliable
  • Security Protects
  • Performance Enhancing
  • Enables Productivity

Feature Ratings

Average 84

Auto-Responders

91

Email Delivery

90

Segmentation

87

Campaign Management

86

Contact Database

85

Basic Reporting and Analytics

84

Sales Intelligence & Conversion Rates

84

A/B Testing

83

SPAM Compliance

82

Dynamic Content

80

Content Authoring

80

Vendor Capability Ratings

Average 82

Ease of Implementation

88

Business Value Created

86

Breadth of Features

84

Ease of Data Integration

84

Usability and Intuitiveness

83

Quality of Features

83

Availability and Quality of Training

82

Ease of Customization

80

Ease of IT Administration

80

Product Strategy and Rate of Improvement

79

Vendor Support

78

Omnisend Reviews

Rosie F.

  • Role: C-Level
  • Industry: Apparel
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Jan 2022

Not for beginners

Likeliness to Recommend

5 /10

What differentiates Omnisend from other similar products?

I didn't see much difference and wished that it did.

What is your favorite aspect of this product?

I love the automation and being able to see analytics within your email campaigns.

What do you dislike most about this product?

it is not easy to use, not for a beginner, and not a lot of templates for unique emails. Also I did not like the price.

What recommendations would you give to someone considering this product?

I don't think I would recommend, but if they were thinking about it I would tell them to make sure features meet their needs before purchasing.

Pros

  • Trustworthy
  • Respectful
  • Fair
  • Security Protects

Cons

  • Charges for Enhancements
  • Slower Product Innovation
  • Commodity Features

Christine M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

Quick email marketing tool

Likeliness to Recommend

7 /10

What differentiates Omnisend from other similar products?

It offers the ability to upload a large number of contacts to our account and create in-depth automation workflows at low cost, the automation templates are useful to get started, and the newsletter pop-up forms are not only easy to use but have a modern look, also the chat is a very important feature because the instant help reinforces the learning, it has given us the opportunity to have access to email marketing for which we are very grateful, they also provided instructions when I needed to validate my mailing list electronic.

What is your favorite aspect of this product?

My favorite feature is that I can create attractive forms and emails using the templates they provide, I also like that the automation functions are really easy to configure, I also love to see the performance of each campaign and the graphs that show a clear picture of the in-store purchases that were the result of clicks on our newsletter, the performance of each campaign, and the graphs that show a clear picture of the in-store purchases that were the result of clicks on our newsletter, I also love how shows the number of sales.

What do you dislike most about this product?

I think they should add more templates to carry out more personalized campaigns, but so far we have not had problems with this platform, our experience has been satisfactory.

What recommendations would you give to someone considering this product?

It is easy to use, its interface is clean and organized, it also provides functions and tools to create solid campaigns and increase customer acquisition and sales increases, fluidity at work, I recommend this tool 100%.

Pros

  • Enables Productivity
  • Effective Service
  • Client's Interest First
  • Transparent

pavan c.

  • Role: Student Academic
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

Best Ecommerce marketing with automation.

Likeliness to Recommend

9 /10

What differentiates Omnisend from other similar products?

It provide templates which make easy to us for creating professional, stunning emails without any coding and customisation for our emails to fit our brand is very easy and we can add product also very easily and provide dynamic discount code. It easy to drag &drop content editor very fast and give us good automation which provide welcome message to customer and functionality are best like segmentation, retention analytics, customer lifecycle stage, sales dashboard, campaign and automation report, advance report and also increase our sales very fast though email,SMS,web push notification, Google retargetingsync etc very supportive software.

What is your favorite aspect of this product?

Being a well known in marketing and keep upto date everytime in business through marketing and in this very supportive omnisend which can use easily and also whoever visit to us they capture and give us contact detail and more information with customisable and then through automated message engaging very easily to them so very usefull to grow very fast make new customer.

What do you dislike most about this product?

Its not much problem happen till now but they can develop there feature day by day.

What recommendations would you give to someone considering this product?

If you want automation in marketing and want best customer this for you less load of work no worry for customer replie and you want make best loyalty for you brand you would to prefer and easily you can achieve your goals through this.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

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