Omnisend Customer Reviews 2025 | SoftwareReviews

Omnisend

Composite Score

8.3 /10

CX Score

8.3 /10

40 Reviews Write a Review

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What is Omnisend?

Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their audience and sales faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for online merchants of any size to sell more — all without the exaggerated cost. “Great marketing needs to be expensive” is a myth that 125,000+ Omnisend customers are busting every day by growing their businesses with email and SMS marketing.

Company Details

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Omnisend Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Omnisend.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

92 Plan to Renew

2
Since last award

79 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Omnisend?

5% Negative

3% Neutral

92% Positive

Pros

Performance Enhancing
Security Protects
Includes Product Enhancements
Friendly Negotiation

Feature Ratings

Average 84

Auto-Responders

Email Delivery

Segmentation

Campaign Management

A/B Testing

Contact Database

Content Authoring

Dynamic Content

Text Messaging

Basic Reporting and Analytics

SPAM Compliance

Vendor Capability Ratings

Average 82

Ease of Implementation

Ease of Data Integration

Business Value Created

Ease of IT Administration

Availability and Quality of Training

Ease of Customization

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Breadth of Features

Quality of Features

Vendor Support

Also Featured in...

Marketing Automation - B2B

Score 8.4

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Omnisend Screenshots

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Omnisend Reviews

Julie Z.

Role: C-Level
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2024

Easy to use and has great features.

Likeliness to Recommend

10 /10

What differentiates Omnisend from other similar products?

Great free options.

What is your favorite aspect of this product?

I like being able to track open rates, etc. the report I receive after I send an email is helpful.

What do you dislike most about this product?

Some of the editing tools for photos are not as good as other products.

What recommendations would you give to someone considering this product?

Try it out!

Pros

Saves Time
Respectful
Helps Innovate
Reliable

Radka S.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2024

I am very satisfied with Omnisend!

Likeliness to Recommend

10 /10

What differentiates Omnisend from other similar products?

Omnisend has amazing funktions.

What is your favorite aspect of this product?

Templates, Automation. Reports.

What do you dislike most about this product?

I don't know.

What recommendations would you give to someone considering this product?

It's perfect for your email marketing. All in one.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Courtney S.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2024

One of the best email marketing tool

Likeliness to Recommend

8 /10

What differentiates Omnisend from other similar products?

In addition to having better and faster customer service, I found that Omnisend offers slightly more leeway when designing email campaigns. Customer Service Agustin and his colleagues were incredibly helpful in quickly resolving a small issue I had. Fast and pleasant service. Making sure their consumers had the best and easiest experience possible seemed to be their top priority.

What is your favorite aspect of this product?

Their responsiveness to our requests for adjustments is excellent. Several reporting tools have been developed that we requested. To reach everyone on our list with our weekly newsletter and promotional emails, we use Omnisend in conjunction with another email service provider. Our previous ESP was incredibly expensive and we were incurring significant overages shipping our entire list, so we switched to Omnisend.

What do you dislike most about this product?

So far, I haven't discovered anything that I don't really enjoy with Omnisend. At some point, there may be a small problem, but I have no doubt that they would be more than willing to help with a major one if asked.

What recommendations would you give to someone considering this product?

With Omnisend, we can easily create beautiful email campaigns that inform customers about sales, new products, and other promotions. With Omnisend, I can create automated emails, forms, and more that contribute to the success of my business and generate income.

Pros

Continually Improving Product
Enables Productivity
Efficient Service
Saves Time

Omnisend

What is Omnisend?

Company Details

Book a Free Demo Today!

Omnisend Ratings

87 Likeliness to Recommend

92 Plan to Renew

2 Since last award

79 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love Omnisend?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Email Delivery The ability to send email to large number of recipients at-scale.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Text Messaging The capability to send messages by SMS in addition to email.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2B

Omnisend Screenshots

Product reviews

Landing pages

Insightful reports

Outstanding workflows

Award-winning customer support

Award-winning customer support

Email & SMS list building tools

Omnisend for free

Easy-to-use email builder

Omnisend Videos

Omnisend

Omnisend Reviews

Julie Z.

Easy to use and has great features.

Likeliness to Recommend

Pros

Radka S.

I am very satisfied with Omnisend!

Likeliness to Recommend

Pros

Courtney S.

One of the best email marketing tool

Likeliness to Recommend

Pros

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Feature Ratings

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