Omnisend Customer Reviews 2024

Omnisend

Composite Score

8.0 /10

CX Score

8.0 /10

31 Reviews Write a Review

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What is Omnisend?

Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their audience and sales faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for online merchants of any size to sell more — all without the exaggerated cost. “Great marketing needs to be expensive” is a myth that 125,000+ Omnisend customers are busting every day by growing their businesses with email and SMS marketing.

Company Details

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Omnisend Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Omnisend.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

93 Plan to Renew

81 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Omnisend?

2% Negative

5% Neutral

93% Positive

Pros

Reliable
Security Protects
Performance Enhancing
Enables Productivity

Feature Ratings

Average 84

Auto-Responders

Email Delivery

Segmentation

Campaign Management

Contact Database

Basic Reporting and Analytics

Sales Intelligence & Conversion Rates

A/B Testing

SPAM Compliance

Dynamic Content

Content Authoring

Vendor Capability Ratings

Average 82

Ease of Implementation

Business Value Created

Breadth of Features

Ease of Data Integration

Usability and Intuitiveness

Quality of Features

Availability and Quality of Training

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support

Also Featured in...

Marketing Automation - B2B

Score 8.4

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Omnisend Reviews

Role: Sales Marketing
Industry: Education
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted Sep 2023

Key to conquer e-mails

Likeliness to Recommend

10 /10

Pros

Reliable
Performance Enhancing
Trustworthy
Effective Service

Ričardas Š.

Role: Sales Marketing
Industry: Government
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2023

Great value and easy to use!

Likeliness to Recommend

10 /10

What differentiates Omnisend from other similar products?

Ease of use, great support and good value

What is your favorite aspect of this product?

Ease of setup and use and if questions arise - support is really helpful. Also has great collection of email templates for every occasion.

What do you dislike most about this product?

Nothing in particular.

What recommendations would you give to someone considering this product?

Just try it out. There is a free plan which might be enough for you to start.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Jason W.

Role: C-Level
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2023

: I love using Omnisend.

Likeliness to Recommend

10 /10

What differentiates Omnisend from other similar products?

In the previous ten years, I've used a number of different email campaign providers, but none of them offered the greatest customer support, the easiest setup, or the most beautiful, fully editable designs. It might be scary to try out a new piece of software for the first time, but the plethora of instructional videos available on YouTube makes it all seem manageable. Omnisend's support staff is helpful, polite, and fast to answer if you run into trouble. The process of setting it up was very simple.

What is your favorite aspect of this product?

Compared to our previous e-mail provider, Klaviyo, which had a horrendous UI and was a pain to use, OmniSend is a far better option. Having made the switch to OmniSend, we have no desire to go back to our previous email provider. As far as email marketing tools go, OmniSend offers an unbelievable combination of pricing and usability. I have no qualms about recommending it to my coworkers and in fact do so frequently!

What do you dislike most about this product?

The one thing I don't like is the premade email templates, but that's because I'm a Web designer and am accustomed to making my own. In order to save time while crafting emails, I take advantage of the option to preserve previously created layouts. The quality of their automated branding tool leaves something to be desired, but it is not the software's primary selling point, so I can live with it.

What recommendations would you give to someone considering this product?

It's similar to an automated process in that you may schedule events to occur, such as when and where a pop-up window will appear on a product page to make a special offer. Once the visitor joins up via a popup, the subsequent steps in the automation sequence are tailored to the popup via which the visitor signed up. This includes the welcome page they see, the order confirmation email they receive, and so on.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Omnisend

What is Omnisend?

Company Details

Book a Free Demo Today!

Omnisend Ratings

90 Likeliness to Recommend

93 Plan to Renew

81 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+87 Net Emotional Footprint

How much do users love Omnisend?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Email Delivery The ability to send email to large number of recipients at-scale.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2B

Omnisend Screenshots

Product reviews

Landing pages

Insightful reports

Outstanding workflows

Award-winning customer support

Award-winning customer support

Email & SMS list building tools

Omnisend for free

Easy-to-use email builder

Omnisend Videos

Omnisend

Omnisend Reviews

Key to conquer e-mails

Likeliness to Recommend

Pros

Ričardas Š.

Great value and easy to use!

Likeliness to Recommend

Pros

Jason W.

: I love using Omnisend.

Likeliness to Recommend

Pros

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Feature Ratings

Auto-Responders

Email Delivery

Segmentation

Campaign Management

Contact Database

Basic Reporting and Analytics

Sales Intelligence & Conversion Rates

A/B Testing

SPAM Compliance

Dynamic Content

Content Authoring

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Breadth of Features

Ease of Data Integration

Usability and Intuitiveness

Quality of Features

Availability and Quality of Training

Ease of Customization

Ease of IT Administration

Product Strategy and Rate of Improvement

Vendor Support