What is Meta Ads Manager?
Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals. With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go.
Company Details
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89 Likeliness to Recommend
100 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+76 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Meta Ads Manager?
Pros
- Reliable
- Performance Enhancing
- Security Protects
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Audience Identification
Advertisement Placement
Role-Based Access Controls
Advertisement Content Curation
Demand-Side Capabilities
Advertisement Reporting
Supply-Side Capabilities
MarTech Ecosystem integration
Data Management Platform Capabilities
Vendor Capability Ratings
Quality of Features
Business Value Created
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Ease of IT Administration
Availability and Quality of Training
Vendor Support
Meta Ads Manager Reviews
DeBow P.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: Business Leader or Manager
Submitted May 2022
Constantly changing, poor advertising support
Likeliness to Recommend
What differentiates Meta Ads Manager from other similar products?
Facebook Ads Manager is a required platform for those who can't afford to go through a third party. If you can afford to avoid the headache of FB's ad platform - I implore you to do it.
What is your favorite aspect of this product?
I do love the custom and lookalike audience options to expand targeting while simultaneously narrowing it down. Also love the introduction to Audience Network that essentially brings display ads to the laymen.
What do you dislike most about this product?
Very ineffective and frustrating support. Constantly updating and when the platform updates, the features glitch which can impact ad delivery.
What recommendations would you give to someone considering this product?
Take the Facebook Blueprint - not necessarily with the goal of purchasing a certification, but for learning the platform. Do not go to outside sources for training as FB regularly updates and changes its interface making outside training sources obsolete.
Pros
- Includes Product Enhancements
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
Cons
- Less Effective Service
- Wastes Time
- Leverages Incumbent Status
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Litsa K.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted May 2022
Could be easier but wouldn't change it.
Likeliness to Recommend
What differentiates Meta Ads Manager from other similar products?
Customization is better. Has the A/B testing that helps.
What is your favorite aspect of this product?
Expected views per ad on your specific target group. And that you can easily change the amount you wish to pay and see an estimate of results.
What do you dislike most about this product?
Getting from one page to the other is a bit complicated. You usually have to go back to page before.
What recommendations would you give to someone considering this product?
It works. It's trustworthy. Targets are true to estimate.
Pros
- Continually Improving Product
- Performance Enhancing
- Trustworthy
- Caring
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Shane B.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Apr 2022
Great for top of the funnel leads and retargeting
Likeliness to Recommend
What differentiates Meta Ads Manager from other similar products?
As the ads are within the Meta platform, using the source business makes perfect sense
What is your favorite aspect of this product?
Audience building and being able to get more people who already shop with us
What do you dislike most about this product?
Ads Manager can be clunky at times but the UI is getting better
What recommendations would you give to someone considering this product?
Take a test & learn approach with your campaigns
Pros
- Reliable
- Transparent
- Helps Innovate
- Performance Enhancing
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