Meta Ads Manager Logo Award Winner Product Badge
Meta Ads Manager Logo Award Winner Product Badge
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Meta Ads Manager

8.2 /10
Category
Meta Ads Manager
8.2 /10

What is Meta Ads Manager?

Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals. With the Ads Manager app for iOS and Android, you can keep an eye on your campaign while you’re on the go.

Company Details


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Awards & Recognition

Meta Ads Manager won the following awards in the Ad Tech category

Meta Ads Manager Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Meta Ads Manager.

89 Likeliness to Recommend

100 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+76 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Meta Ads Manager?

7% Negative
10% Neutral
83% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 81

Audience Segmentation

84

Audience Identification

84

Advertisement Placement

83

Role-Based Access Controls

83

Advertisement Content Curation

81

Demand-Side Capabilities

79

Advertisement Reporting

79

Supply-Side Capabilities

78

MarTech Ecosystem integration

77

Data Management Platform Capabilities

74

Vendor Capability Ratings

Average 77

Quality of Features

85

Business Value Created

83

Breadth of Features

82

Ease of Implementation

80

Usability and Intuitiveness

80

Ease of Data Integration

78

Product Strategy and Rate of Improvement

76

Ease of Customization

75

Ease of IT Administration

73

Availability and Quality of Training

72

Vendor Support

61

Meta Ads Manager Reviews

DeBow P.

  • Role: Sales Marketing
  • Industry: Entertainment
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2022

Constantly changing, poor advertising support

Likeliness to Recommend

8 /10

What differentiates Meta Ads Manager from other similar products?

Facebook Ads Manager is a required platform for those who can't afford to go through a third party. If you can afford to avoid the headache of FB's ad platform - I implore you to do it.

What is your favorite aspect of this product?

I do love the custom and lookalike audience options to expand targeting while simultaneously narrowing it down. Also love the introduction to Audience Network that essentially brings display ads to the laymen.

What do you dislike most about this product?

Very ineffective and frustrating support. Constantly updating and when the platform updates, the features glitch which can impact ad delivery.

What recommendations would you give to someone considering this product?

Take the Facebook Blueprint - not necessarily with the goal of purchasing a certification, but for learning the platform. Do not go to outside sources for training as FB regularly updates and changes its interface making outside training sources obsolete.

Pros

  • Includes Product Enhancements
  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing

Cons

  • Less Effective Service
  • Wastes Time
  • Leverages Incumbent Status

Litsa K.

  • Role: C-Level
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2022

Could be easier but wouldn't change it.

Likeliness to Recommend

10 /10

What differentiates Meta Ads Manager from other similar products?

Customization is better. Has the A/B testing that helps.

What is your favorite aspect of this product?

Expected views per ad on your specific target group. And that you can easily change the amount you wish to pay and see an estimate of results.

What do you dislike most about this product?

Getting from one page to the other is a bit complicated. You usually have to go back to page before.

What recommendations would you give to someone considering this product?

It works. It's trustworthy. Targets are true to estimate.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy
  • Caring

Shane B.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2022

Great for top of the funnel leads and retargeting

Likeliness to Recommend

10 /10

What differentiates Meta Ads Manager from other similar products?

As the ads are within the Meta platform, using the source business makes perfect sense

What is your favorite aspect of this product?

Audience building and being able to get more people who already shop with us

What do you dislike most about this product?

Ads Manager can be clunky at times but the UI is getting better

What recommendations would you give to someone considering this product?

Take a test & learn approach with your campaigns

Pros

  • Reliable
  • Transparent
  • Helps Innovate
  • Performance Enhancing

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