Meltwater Logo
Meltwater Logo
Meltwater Group

Meltwater

Composite Score
7.4 /10
CX Score
7.6 /10
Category
Meltwater
7.4 /10

What is Meltwater?

Gain an experienced partner who will introduce you to what’s ahead, not behind. We were the first to introduce digital media monitoring, and now we’re the first to apply AI-driven media intelligence.

Company Details


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Meltwater Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Meltwater.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

79 Likeliness to Recommend

89 Plan to Renew

83 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Meltwater?

5% Negative
7% Neutral
88% Positive

Pros

  • Performance Enhancing
  • Fair
  • Acts with Integrity
  • Inspires Innovation

Feature Ratings

Average 80

Social Asset Management

85

Social Media Channel Integration Outbound

84

Social Moderation and Workflow Management

83

Social Response Management

83

Social Media Channel Integration Inbound

82

Dashboards and Visualization

80

Campaign Execution

79

Social Post Archival

78

Sentiment Analysis

78

Trend Analysis

76

Contextual Analysis

74

Vendor Capability Ratings

Average 79

Quality of Features

84

Ease of Implementation

82

Breadth of Features

82

Ease of Data Integration

80

Usability and Intuitiveness

80

Ease of IT Administration

79

Business Value Created

78

Availability and Quality of Training

78

Ease of Customization

77

Vendor Support

75

Product Strategy and Rate of Improvement

75

Meltwater Reviews

Sofie I.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2023

"Excellent product"

Likeliness to Recommend

9 /10

What differentiates Meltwater from other similar products?

Meltwater is capable of monitoring conversations around competitors allowing businesses to stay up-to-date on industry trends.

What is your favorite aspect of this product?

Meltwater help businesses to manage crisis by providing real-time alerts.

What do you dislike most about this product?

Meltwater can be a bit expensive to small businesses with limited budgets.

What recommendations would you give to someone considering this product?

Before choosing Meltwater, one should identify the specific needs of the business.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Eric P.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2023

"Excellent Account Group and Simple Interface"

Likeliness to Recommend

10 /10

What differentiates Meltwater from other similar products?

Meltwater's comprehensiveness and ease of use are its two greatest strengths. It helps us measure the number of copies distributed and the amount of interest shown by readers, allowing us to gauge the success of our PR efforts. Knowing this information allows us to avoid wasting time on projects that won't yield a positive return on investment. In addition, I am able to learn more about the preferences of my ideal customers and adjust my marketing strategies and tactics accordingly, so increasing the number of people who become paying customers.

What is your favorite aspect of this product?

Meltwater's intuitive design and insightful analytics are two features I like much. As a result, we are better able to assess the ROI, audience size, and other metrics of our public relations efforts in a short amount of time (ROI). It also enables us to isolate the clicks that have a high potential for converting into income. By using their in-depth knowledge of market tendencies and key performance metrics, we can streamline processes and ensure that all marketing efforts are directed toward achieving set goals rather than spending time on inefficient ones.

What do you dislike most about this product?

I wouldn't say I like how it can sometimes be easy to navigate the search parameters. Additionally, some of the stories in Meltwater's content may not directly relate to our desired topic or product, and this inconsistency limits its effectiveness. Furthermore, not all news sources fully populate into searches on websites like Meltwater, leading us to miss out on specific updates we should know about.

What recommendations would you give to someone considering this product?

It's useful for tracking news during a crisis and gauging public opinion. A digital marketer's prospective audience may be expanded with the use of the tool's assistance in developing an effective marketing plan. The app works well for media monitoring in situations where firms need to address customer complaints and other issues. Meltwater Social generates reportable social listing reports automatically.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Rashmi T.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Jan 2023

Extremely beneficial for PR execution

Likeliness to Recommend

8 /10

What differentiates Meltwater from other similar products?

extremely beneficial for social listening and sentiment analysis

What is your favorite aspect of this product?

Sentiment analysis reports and general data visualization is appealing

What do you dislike most about this product?

back and forth and hard to understand at first

What recommendations would you give to someone considering this product?

Go for it with proper research of your expectations vs. the services

Pros

  • Continually Improving Product
  • Efficient Service
  • Effective Service
  • Inspires Innovation

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