Mediaocean LLC

Mediaocean

Composite Score

8.0 /10

CX Score

8.2 /10

21 Reviews Write a Review

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What is Mediaocean?

Mediaocean is the mission-critical platform for omnichannel advertising. Processing $150 billion in annual media spend, Mediaocean provides foundational software to connect brands, agencies, media, technology, and data. With AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean enables end-to-end management of campaigns from planning, buying, and selling to analysis, invoices, and payments.

Company Details

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Awards & Recognition

Mediaocean won the following awards in the Ad Tech category

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2025 Emotional Footprint Champion

Latest Award, 2025

Contract Negotiation

Latest Award, 2025

3 Top Rated Capabilities

13 Top Rated Features

2024

2 Top Rated Capabilities

9 Top Rated Features

2023

Mediaocean Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mediaocean.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

93 Plan to Renew

78 Satisfaction of Cost Relative to Value

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 83%
Negotiation and Contract:: 92%
Conflict Resolution:: 87%
Strategy & Innovation:: 73%
Service Experience:: 87%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mediaocean?

0% Negative

5% Neutral

95% Positive

Pros

Generous Negotitation
Respectful
Client's Interest First
Transparent

Feature Ratings

Average 82

Advertisement Placement

Financial Accounting

Ad Serving

Traditional Media Placement

Media Planning

Data Management Platform Capabilities

Advertisement Reporting

Ad Verification

Walled Garden Placement

MarTech Ecosystem integration

Demand-Side Capabilities

Vendor Capability Ratings

Average 80

Vendor Support

Ease of Implementation

Ease of Customization

Breadth of Features

Business Value Created

Ease of Data Integration

Availability and Quality of Training

Ease of IT Administration

Product Strategy and Rate of Improvement

Quality of Features

Usability and Intuitiveness

Mediaocean Downloads

Mediaocean 2025 Advertising Outlook Report

Using survey data gathered from almost 700 marketing leaders worldwide, including top brands, agencies, media companies, and tech platfor...

The Future of Ad Verification: From Negative to Positive Models

The future of ad verification is moving from negative to positive security models. This shift represents more than a technical evolution—...

Mediaocean Videos

Mediaocean Reviews

Balaji M.

Role: Information Technology
Industry: Technology
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Mar 2024

Robust Yet Improvable Advertising Solution!

Likeliness to Recommend

9 /10

What differentiates Mediaocean from other similar products?

Mediaocean is all-in-one platform that covers the advertising workflow, including planning, buying and analysis.

What is your favorite aspect of this product?

My favorite aspect in this platform is seamlessly handles both traditional and digital media channels, providing a unified approach to advertising campaigns.

What do you dislike most about this product?

The sheer number of features and options can make it difficult to get started and optimize campaigns effectively.

What recommendations would you give to someone considering this product?

Mediaocean integrates with a wide range of other marketing platforms. This can be a major advantage if someone use other marketing automation or CRM tools.

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Role: Information Technology
Industry: Media
Involvement: IT Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Aug 2023

Great media buying, with enhancements coming

Likeliness to Recommend

9 /10

Pros

Trustworthy
Caring
Respectful
Client Friendly Policies

Gabriella K.

Role: Sales Marketing
Industry: Food and Beverage
Involvement: Vendor Management and Renewal

Validated Review

Verified Reviewer

Submitted Aug 2023

Great user experience

Likeliness to Recommend

9 /10

What differentiates Mediaocean from other similar products?

Easy to navigate

What is your favorite aspect of this product?

Feels intuitive, unlike some other platforms

What do you dislike most about this product?

Sometimes glitchy and displays inaccurate data. a=Also can be laggy

What recommendations would you give to someone considering this product?

Do it! it is a user friendly experience

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Mediaocean

What is Mediaocean?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

Mediaocean Ratings

89 Likeliness to Recommend

93 Plan to Renew

78 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

Emotional Footprint Overview

+85 Net Emotional Footprint

How much do users love Mediaocean?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advertisement Placement The solution provides the ability to place advertisements via either a proprietary ad network, or via integration with popular advertisement networks.

Financial Accounting The solution provides a complete financial accounting system including billing, invoice creation, reconciliation, and direct payment across various channels.

Ad Serving The solution provides third-party ad serving for display, audio, and video advertisements across various channels.

Traditional Media Placement The solution integrates with traditional media networks to place advertistements on TV, Radio, Print and Out-of-Home.

Media Planning The solution provides bespoke tools to create and manage media plans, budgets, allocations, and authorizations across various channels.

Data Management Platform Capabilities The ability to ingest attributes on unknown or known prospects/customers and manage this data at scale to derive insights for campaign activation.

Advertisement Reporting The solution provides the ability to report on ad placements and uptake (conversions).

Ad Verification The solution provides in-house capabilities to verify that advertisements were delivered in a brand safe, viewable, and fraud-free context various channels.

Walled Garden Placement The solution integrates with walled gardens to management ad placement on multiple social, search, or retail media platforms.

MarTech Ecosystem integration The solution integrates with other MarTech systems (marketing automation tools, digital experience platforms, CRM etc.)

Demand-Side Capabilities The solution provides the ability to curate a centralized inventory of ad buys across multiple advertising networks and services.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Mediaocean Downloads

Mediaocean 2025 Advertising Outlook Report

The Future of Ad Verification: From Negative to Positive Models

Mediaocean Videos

Welcome to the World of Mediaocean

2025 Advertising Outlook Webinar

Mediaocean Reviews

Balaji M.

Robust Yet Improvable Advertising Solution!

Likeliness to Recommend

Pros

Great media buying, with enhancements coming

Likeliness to Recommend

Pros

Gabriella K.

Great user experience

Likeliness to Recommend

Pros

Most Popular Mediaocean Comparisons

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Feature Ratings

Advertisement Placement

Financial Accounting

Ad Serving

Traditional Media Placement

Media Planning

Data Management Platform Capabilities

Advertisement Reporting

Ad Verification

Walled Garden Placement

MarTech Ecosystem integration

Demand-Side Capabilities

Vendor Capability Ratings

Vendor Support

Ease of Implementation

Ease of Customization

Breadth of Features

Business Value Created

Ease of Data Integration

Availability and Quality of Training

Ease of IT Administration

Product Strategy and Rate of Improvement

Quality of Features

Usability and Intuitiveness