Mediaocean LLC

Mediaocean

Composite Score

8.4 /10

CX Score

8.7 /10

32 Reviews Write a Review

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What is Mediaocean?

Mediaocean is powering the future of the advertising ecosystem with technology that empowers brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized ad spend running through its software products, Mediaocean deploys AI and automation to optimize investments and outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people across the globe. Mediaocean owns and operates Prisma, the industry’s trusted system of record for media management and finance, Innovid, the leading independent ad server, and Protected by Mediaocean, an integrated solution for ad verification and brand safety.

Company Details

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Awards & Recognition

Mediaocean won the following awards in the Ad Tech category

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2025 Emotional Footprint Champion

Latest Award, 2025

Contract Negotiation

Latest Award, 2025

3 Top Rated Capabilities

13 Top Rated Features

2024

2 Top Rated Capabilities

9 Top Rated Features

2023

Mediaocean Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mediaocean.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

96 Plan to Renew

3
Since last award

76 Satisfaction of Cost Relative to Value

2
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 84%
Negotiation and Contract:: 94%
Conflict Resolution:: 92%
Strategy & Innovation:: 80%
Service Experience:: 89%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mediaocean?

0% Negative

10% Neutral

90% Positive

Pros

Generous Negotitation
Respectful
Client's Interest First
Transparent

Feature Ratings

Average 79

Ad Serving

Advertisement Placement

Traditional Media Placement

Media Planning

Financial Accounting

Data Management Platform Capabilities

Ad Verification

Walled Garden Placement

MarTech Ecosystem integration

Audience Identification

Demand-Side Capabilities

Vendor Capability Ratings

Average 78

Ease of Implementation

Ease of Data Integration

Availability and Quality of Training

Ease of Customization

Vendor Support

Business Value Created

Usability and Intuitiveness

Breadth of Features

Quality of Features

Product Strategy and Rate of Improvement

Ease of IT Administration

Mediaocean Downloads

Mediaocean 2025 Advertising Outlook Report

Using survey data gathered from almost 700 marketing leaders worldwide, including top brands, agencies, media companies, and tech platfor...

The Future of Ad Verification: From Negative to Positive Models

The future of ad verification is moving from negative to positive security models. This shift represents more than a technical evolution—...

Mediaocean Videos

Mediaocean Reviews

Brittany F.

Role: Industry Specific Role
Industry: Media
Involvement: Vendor Selection and Purchasing

Validated Review

Verified Reviewer

Submitted Apr 2025

Streamlined and Reliable for Campaign Management

Likeliness to Recommend

10 /10

What differentiates Mediaocean from other similar products?

End to end Workflow integration, industry standard for traditional media, financial controls, vendor and partner connectivity, and legacy adoption across holding companies.

What is your favorite aspect of this product?

It's seamless integration between media planning, buying, and financial reconciliation.

What do you dislike most about this product?

The interface can feel outdated and clunky, making it less intuitive and slower to navigate compared to more modern platforms.

What recommendations would you give to someone considering this product?

Invest in proper onboarding and training, leverage its integrations, and use it as a single source of truth.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Ojasvi P.

Role: Industry Specific Role
Industry: Media
Involvement: Vendor Selection and Purchasing

Validated Review

Verified Reviewer

Submitted Oct 2024

Important tool for media planning & finance Prisma

Likeliness to Recommend

8 /10

What differentiates Mediaocean from other similar products?

Have not tried other similar products.

What is your favorite aspect of this product?

The Setup. Easy to setup campaigns, packages, placements and budgets.

What do you dislike most about this product?

The limitation to not able to change budget when the month is reconciled on actualized.

What recommendations would you give to someone considering this product?

A nice tool for large advertising companies to keep plan, track campaign budgets on a granular level.

Pros

Respectful
Efficient Service
Inspires Innovation
Caring

Adam A.

Role: C-Level
Industry: Education
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2024

A+ for ease of use, too much for small businesses.

Likeliness to Recommend

9 /10

What differentiates Mediaocean from other similar products?

MediaOcean is considerably easier to use than other suites, some of which are fairly intuitive in their own right. If you're looking for flexibility, MO is the way to go. There is nothing, to my knowledge, quite like it. It's the combination of flexibility and ease-of-use that sets it apart.

What is your favorite aspect of this product?

A lot of people (wrongly) assume there's a tradeoff between performance and accessibility. Software like MediaOcean proves this is not the case. You can have an extremely powerful platform that you can, with a little effort, wrap your head around.

What do you dislike most about this product?

Setting up can be hard without a dedicated IT person, and even though they make it all as simple as it can be, your employees will need some training to make use of all its features. It's certainly not ideal for small business, and I don't believe they have any plans that cater to smaller outfits.

What recommendations would you give to someone considering this product?

Carefully evaluate your needs, your budget, and your willingness to learn.

Pros

Performance Enhancing
Enables Productivity
Saves Time
Respectful

Mediaocean

What is Mediaocean?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

Mediaocean Ratings

88 Likeliness to Recommend

1 Since last award

96 Plan to Renew

3 Since last award

76 Satisfaction of Cost Relative to Value

2 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love Mediaocean?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Ad Serving The solution provides third-party ad serving for display, audio, and video advertisements across various channels.

Advertisement Placement The solution provides the ability to place advertisements via either a proprietary ad network, or via integration with popular advertisement networks.

Traditional Media Placement The solution integrates with traditional media networks to place advertistements on TV, Radio, Print and Out-of-Home.

Media Planning The solution provides bespoke tools to create and manage media plans, budgets, allocations, and authorizations across various channels.

Financial Accounting The solution provides a complete financial accounting system including billing, invoice creation, reconciliation, and direct payment across various channels.

Data Management Platform Capabilities The ability to ingest attributes on unknown or known prospects/customers and manage this data at scale to derive insights for campaign activation.

Ad Verification The solution provides in-house capabilities to verify that advertisements were delivered in a brand safe, viewable, and fraud-free context various channels.

Walled Garden Placement The solution integrates with walled gardens to management ad placement on multiple social, search, or retail media platforms.

MarTech Ecosystem integration The solution integrates with other MarTech systems (marketing automation tools, digital experience platforms, CRM etc.)

Audience Identification The solution provides the ability to identify and target audiences from either proprietary or client-owned data.

Demand-Side Capabilities The solution provides the ability to curate a centralized inventory of ad buys across multiple advertising networks and services.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Mediaocean Downloads

Mediaocean 2025 Advertising Outlook Report

The Future of Ad Verification: From Negative to Positive Models

Mediaocean Videos

Welcome to the World of Mediaocean

2025 Advertising Outlook Webinar

Mediaocean Reviews

Brittany F.

Streamlined and Reliable for Campaign Management

Likeliness to Recommend

Pros

Ojasvi P.

Important tool for media planning & finance Prisma

Likeliness to Recommend

Pros

Adam A.

A+ for ease of use, too much for small businesses.

Likeliness to Recommend

Pros

Most Popular Mediaocean Comparisons

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1
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3
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Feature Ratings

Ad Serving

Advertisement Placement

Traditional Media Placement

Media Planning

Financial Accounting

Data Management Platform Capabilities

Ad Verification

Walled Garden Placement

MarTech Ecosystem integration

Audience Identification

Demand-Side Capabilities

Vendor Capability Ratings

Ease of Implementation

Ease of Data Integration

Availability and Quality of Training

Ease of Customization

Vendor Support

Business Value Created

Usability and Intuitiveness

Breadth of Features

Quality of Features

Product Strategy and Rate of Improvement

Ease of IT Administration