MarketMuse Inc

MarketMuse

Composite Score

7.7 /10

CX Score

7.2 /10

21 Reviews Write a Review

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What is MarketMuse?

MarketMuse provides a fast and efficient Search Engine Optimization platform that analyzes your entire website to give you personalized, objective insights so you can confidently plan better and faster.

Company Details

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MarketMuse Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MarketMuse.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

89 Plan to Renew

1
Since last award

74 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+71 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MarketMuse?

5% Negative

9% Neutral

86% Positive

Pros

Respectful
Efficient Service
Altruistic
Acts with Integrity

Cons

Vendor's Interest First
Under Delivered

Feature Ratings

Average 82

Competition Analysis

Content Optimization

On-Page Tracker/Optimization

Auditing

Analytics and Reporting

Alerts

Holistic Visibility Tracking

Keyword Research

Rank Tracking

Backlink Tools

Local SEO

Vendor Capability Ratings

Average 80

Vendor Support

Ease of Implementation

Ease of IT Administration

Business Value Created

Quality of Features

Ease of Customization

Ease of Data Integration

Availability and Quality of Training

Breadth of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement

MarketMuse Reviews

Lindsay R.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2023

Unreliable and difficult to use

Likeliness to Recommend

1 /10

What differentiates MarketMuse from other similar products?

I was really excited about the potential of using Market Muse to help me develop smart outlines for my content, but unfortunately, the results it delivered were simply relevant to my topics.

What is your favorite aspect of this product?

Keyword research

What do you dislike most about this product?

Unfortunately, this product investment was a big dud for us. I was hoping that the SEO optimization and outline development aspect would help me create outlines for content that were aligned with my topic and keyword efforts and quite simply, it was not. The process tax for using Market Muse made it not worth it to me. My freelancers told me it often crashed for them when they were trying to use the optimize tool. I also found the platform to me unreliable. Thankfully for us, it never resulted in a significant loss of content, but it's not worth it.

What recommendations would you give to someone considering this product?

To be fair, it has been over a year since I used the platform, so there's a chance they've made significant improvements, but that's what it would take to get me to ever consider this product again. My recommendation for others, based on my experience, would be to keep looking.

Pros

Caring
Continually Improving Product
Efficient Service
Respectful

Cons

Less Reliable
Less Performance Enhancing
Less Productive

Rebekah W.

Role: C-Level
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2023

Great product, less relevant with the rise of AI

Likeliness to Recommend

8 /10

What differentiates MarketMuse from other similar products?

I have gotten to know MarketMuse founder, Jeff Coyle, in both this position and my last role, and I believe his knowledge of software practices and SEO are a big difference-maker for the service. The issue is that MarketMuse doesn't add new features as fast as AI is evolving, so it is becoming increasingly less relevant in the current marketplace.

What is your favorite aspect of this product?

I love the Newsroom feature. As someone who has written content on tight deadlines in multiple industries, Newsroom is very useful for me to be able to quickly compare what competitors are doing + see which keywords I need to include to rank well. I'm also a big fan of briefs -- these are an easy way to create high-ranking, evergreen content about nearly any topic you can imagine.

What do you dislike most about this product?

My biggest issue with MM is that the service can be sporadic and they are expensive for what they actually are. I really do like the product but I think it's overpriced. In addition, with my company's most recent contract, we were promised an exclusive level of service we really didn't receive.

What recommendations would you give to someone considering this product?

I would tell them to know what they are going to use the product for before purchasing. You get the most value out of MM if you have clear plan for how to utilize it. If you don't, you can get bogged down in all of the features and become overwhelmed/unsure of how everything fits together to create the best possible content.

Pros

Reliable
Enables Productivity
Saves Time
Security Protects

Cons

Less Generous
Under Delivered
Vendor's Interest First

Role: Information Technology
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Oct 2023

It has great potential

Likeliness to Recommend

6 /10

Pros

Security Protects
Reliable
Respectful
Performance Enhancing

Cons

Inhibits Innovation
Vendor's Interest First
Under Delivered

MarketMuse

What is MarketMuse?

Company Details

Need Assistance?

Awards & Recognition

MarketMuse Ratings

85 Likeliness to Recommend

1 Since last award

89 Plan to Renew

1 Since last award

74 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+71 Net Emotional Footprint

How much do users love MarketMuse?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Competition Analysis Provides an informed view of what competitors are doing in terms of keywords, ranks and organic traffic.

Content Optimization Analyzes existing or new web content and suggests ways to optimize for target keywords using artificial intelligence and SEO automation.

On-Page Tracker/Optimization Pinpoints a website's weaknesses and suggests ideas to improve page rankings.

Auditing Tools crawl a website, check links, loading speeds etc. and provides feedback on a website's SEO "health".

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting

Alerts Provide alerts when your brand or website is mentioned or linked.

Holistic Visibility Tracking SEOs risk SERP cannibalization across their own content if they do not measure the search visibility of all their digital assets – not just owned domains.

Keyword Research Helps users pick the best keywords or phrases to target and bring in site traffic.

Rank Tracking The ability to check keyword ranks on one or many major search engines.

Backlink Tools Build a website's backlink profile, discover new opportunities for acquiring links, manage and audit your backlinks.

Local SEO Assists in optimizing a website for local searches and targeting local customers.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

MarketMuse Reviews

Lindsay R.

Unreliable and difficult to use

Likeliness to Recommend

Pros

Cons

Rebekah W.

Great product, less relevant with the rise of AI

Likeliness to Recommend

Pros

Cons

It has great potential

Likeliness to Recommend

Pros

Cons

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SE Ranking

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Feature Ratings

Competition Analysis

Content Optimization

On-Page Tracker/Optimization

Auditing

Analytics and Reporting

Alerts

Holistic Visibility Tracking

Keyword Research

Rank Tracking

Backlink Tools

Local SEO

Vendor Capability Ratings

Vendor Support

Ease of Implementation

Ease of IT Administration

Business Value Created

Quality of Features

Ease of Customization

Ease of Data Integration

Availability and Quality of Training

Breadth of Features

Usability and Intuitiveness

Product Strategy and Rate of Improvement