MarketMuse Logo
MarketMuse Logo
MarketMuse Inc

MarketMuse

Composite Score
7.7 /10
CX Score
7.2 /10
Category
MarketMuse
7.7 /10

What is MarketMuse?

MarketMuse provides a fast and efficient Search Engine Optimization platform that analyzes your entire website to give you personalized, objective insights so you can confidently plan better and faster.

Company Details


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Awards & Recognition

MarketMuse won the following awards in the Search Engine Optimization category

MarketMuse Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MarketMuse.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

1
Since last award

89 Plan to Renew

1
Since last award

74 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+71 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MarketMuse?

5% Negative
9% Neutral
86% Positive

Pros

  • Respectful
  • Efficient Service
  • Altruistic
  • Acts with Integrity

Cons

  • Vendor's Interest First
  • Under Delivered

Feature Ratings

Average 82

Competition Analysis

89

Content Optimization

87

On-Page Tracker/Optimization

80

Auditing

80

Analytics and Reporting

79

Alerts

77

Holistic Visibility Tracking

77

Keyword Research

75

Rank Tracking

71

Backlink Tools

69

Local SEO

68

Vendor Capability Ratings

Average 80

Vendor Support

85

Ease of Implementation

85

Ease of IT Administration

83

Business Value Created

81

Quality of Features

80

Ease of Customization

80

Ease of Data Integration

79

Availability and Quality of Training

79

Breadth of Features

79

Usability and Intuitiveness

78

Product Strategy and Rate of Improvement

73

MarketMuse Reviews

Serg V.

  • Role: C-Level
  • Industry: Healthcare
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Oct 2023

Ultimate Content Ideator and Enhancer

Likeliness to Recommend

10 /10

What differentiates MarketMuse from other similar products?

As a content optimization tool, and I have used another three, I have noticed that it relies less on the 10 top results than others, meaning it tends to offer more value-oriented suggestions based on expertise instead of just what's ranking, which I find really useful as it helps me to differentiate my content.

What is your favorite aspect of this product?

It is easy to use, feels intuitive, and helps my content rank.

What do you dislike most about this product?

Nothing major, but it would be nice to have a Google Docs integration.

What recommendations would you give to someone considering this product?

SEO is a long-term play. Some tools or tactics help you rank for a while, but it's not sustainable if the content is not truly remarkable. With MarketMuse's help, I have crafted several articles that have ranked for over two years, using the tool for ideation, optimization, and updates, so it's proved essential for my content-based business.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Janet G.

  • Role: C-Level
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2023

Turn Website Performance Around With MarketMuse

Likeliness to Recommend

10 /10

What differentiates MarketMuse from other similar products?

With clear information on what your competition is doing to rank on Google, MarketMuse makes it easy to figure out what's missing and fix it.

What is your favorite aspect of this product?

It's just very intuitive to use.

What do you dislike most about this product?

Every now and then, it will pick up something like "all rights reserved" as a phrase included on a ranking web page. Well, that's kind of silly.

What recommendations would you give to someone considering this product?

A paid version will give you more bells and whistles, but the freebie version is decent for getting your website ranking on Google. You just need to be a bit more creative in terms of finding insights.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Estefania G.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2023

Great content tool to write SEO optimised pieces

Likeliness to Recommend

10 /10

What differentiates MarketMuse from other similar products?

MarketMuse is a great content tool for writers and marketers who want to create SEO-optimised pieces without the struggle of doing the time-consuming research and with great tips on how to improve.

What is your favorite aspect of this product?

the keyword analysis that allows me to create good content

What do you dislike most about this product?

nothing in particular

What recommendations would you give to someone considering this product?

get it if you are looking for a good solution that doesn't take half of your budget

Pros

  • Reliable
  • Performance Enhancing
  • Helps Innovate
  • Continually Improving Product

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