Madwire

Marketing 360

Composite Score

7.9 /10

CX Score

8.3 /10

18 Reviews Write a Review

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What is Marketing 360?

One thing that is unique about the Marketing 360™ platform is the combination of talent & technology. This means, you not only get the tools you need to market and grow your business online, but you also get a dedicated marketing team who does everything for you. This allows you to focus on running your business while we focus on driving you business.

Company Details

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Marketing 360 Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Marketing 360.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

100 Plan to Renew

91 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Marketing 360?

0% Negative

0% Neutral

100% Positive

Pros

Helps Innovate
Reliable
Performance Enhancing
Efficient Service

Feature Ratings

Average 86

Email Delivery

Segmentation

Dynamic Content

Sales Intelligence & Conversion Rates

Contact Database

Content Authoring

Text Messaging

Auto-Responders

Campaign Management

SPAM Compliance

A/B Testing

Vendor Capability Ratings

Average 85

Availability and Quality of Training

Ease of IT Administration

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Implementation

Business Value Created

Quality of Features

Ease of Data Integration

Vendor Support

Breadth of Features

Ease of Customization

Marketing 360 Reviews

Ved Prakash J.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2024

Fantastic software, very well planned

Likeliness to Recommend

8 /10

What differentiates Marketing 360 from other similar products?

Its innovation as a new software and its continuous improvement of its features.

What is your favorite aspect of this product?

New features are added quite often and its interesting

What do you dislike most about this product?

A bit costly compared to other software in the market

What recommendations would you give to someone considering this product?

Try the demo and use it for sometime before going in full time.

Pros

Helps Innovate
Trustworthy
Caring
Client Friendly Policies

Shreya P.

Role: Operations
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2024

Absolutely phenomenal with personalized emails.

Likeliness to Recommend

9 /10

What differentiates Marketing 360 from other similar products?

Simply phenomenal with campaign tracking. Fantastic with it's responsiveness of customer service. Great with website personalization. Reliable with email delivery status check.

What is your favorite aspect of this product?

Irresistible with campaign management. Fantastic with lead tracking. The customer service is so helpful. Effectiveness with text messaging.

What do you dislike most about this product?

It's an exquisite tool with delivery status check for emails.

What recommendations would you give to someone considering this product?

It's an indispensable for delivery check status for emails. The customer support is outstanding. Effectiveness with campaigns tracking. Efficiency with segmentation and creating personalized emails.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Emmanuel Jesus M.

Role: Sales Marketing
Industry: Other
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Oct 2022

Marketing 360 is all-in-one

Likeliness to Recommend

9 /10

What differentiates Marketing 360 from other similar products?

We are using this software to keep track of all the company's expenses, from payments to suppliers to employee payroll. Its interface is very easy to use and I can scroll through the whole system in a comfortable and friendly way. All the tools can be found quickly and it is easy to go from inventory to sales.

What is your favorite aspect of this product?

It allows me to have several databases and separate customers, contacts and members. It has barcodes that allow us to keep our inventory in an orderly and up to date way, by codes. It also allows us to make tax payments automatically, thanks to a complete management of different taxes, avoiding delays and penalties for delays.

What do you dislike most about this product?

It seems to us that it is a very complete software and so far we have only had minor problems with it. However, I would like the templates of its reports to be more customizable and the data generated by the system to be much more complete and developed, since we need to know in depth the details of the payments made and create more elaborate reports for our clients.

What recommendations would you give to someone considering this product?

Marketing 360 is a breath of fresh air. A technology company that creates software solutions for the automotive industry. Upgrades and improvements are ongoing. Without a doubt, their motto is to give your best, which means you have to get better every day. never static, never stagnant, never old.

Pros

Helps Innovate
Enables Productivity
Unique Features
Saves Time

Marketing 360

What is Marketing 360?

Company Details

Book a Free Demo Today!

Marketing 360 Ratings

86 Likeliness to Recommend

100 Plan to Renew

91 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+97 Net Emotional Footprint

How much do users love Marketing 360?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Text Messaging The capability to send messages by SMS in addition to email.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Marketing 360 Reviews

Ved Prakash J.

Fantastic software, very well planned

Likeliness to Recommend

Pros

Shreya P.

Absolutely phenomenal with personalized emails.

Likeliness to Recommend

Pros

Emmanuel Jesus M.

Marketing 360 is all-in-one

Likeliness to Recommend

Pros

Feature Ratings

Email Delivery

Segmentation

Dynamic Content

Sales Intelligence & Conversion Rates

Contact Database

Content Authoring

Text Messaging

Auto-Responders

Campaign Management

SPAM Compliance

A/B Testing

Vendor Capability Ratings

Availability and Quality of Training

Ease of IT Administration

Product Strategy and Rate of Improvement

Usability and Intuitiveness

Ease of Implementation

Business Value Created

Quality of Features

Ease of Data Integration

Vendor Support

Breadth of Features

Ease of Customization