Magnolia

Magnolia Digital Experience Platform

Composite Score

8.0 /10

CX Score

8.5 /10

39 Reviews Write a Review

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What is Magnolia Digital Experience Platform?

As a platform for your digital business, Magnolia lets you integrate all the different pieces of your digital infrastructure, giving your team easy-to-use, task-focused apps and providing your customers with a great experience on every digital touchpoint that matters.

Company Details

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Awards & Recognition

Magnolia Digital Experience Platform won the following awards in the Digital Experience - Enterprise category

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Magnolia Digital Experience Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Magnolia Digital Experience Platform.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

87 Likeliness to Recommend

1
Since last award

100 Plan to Renew

89 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Magnolia Digital Experience Platform?

1% Negative

5% Neutral

94% Positive

Pros

Enables Productivity
Respectful
Generous Negotitation
Helps Innovate

Feature Ratings

Average 80

E-Commerce Integration

Digital Asset Management

Analytics and Reporting

Multi Channel Support

Translation Facilitation

Content Repository

Web Publishing Capabilities

Content Security

Standard Templates

Social Media Integration

Management Interface

Vendor Capability Ratings

Average 79

Availability and Quality of Training

Ease of Implementation

Breadth of Features

Quality of Features

Business Value Created

Vendor Support

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of IT Administration

Magnolia Digital Experience Platform Reviews

Gonzalo B.

Role: Information Technology
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2024

Seamless multisite management.

Likeliness to Recommend

9 /10

What differentiates Magnolia Digital Experience Platform from other similar products?

Compared to WordPress, Magnolia offers greater flexibility, extensibility, multilingual support and seamless multisite management, integrations, scalability, and higher performance.

What is your favorite aspect of this product?

It is a high-end CMS for complex and demanding websites, offering large-scale advanced features such as customization and integration capabilities.

What do you dislike most about this product?

I like everything, it is highly flexible.

What recommendations would you give to someone considering this product?

Magnolia provides seamless multisite management, allowing you to easily manage multiple websites in a single instance in a simple manner.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Vijay K.

Role: Information Technology
Industry: Finance
Involvement: Vendor Selection and Purchasing

Validated Review

Verified Reviewer

Submitted Mar 2024

Great value for creative teams

Likeliness to Recommend

8 /10

What differentiates Magnolia Digital Experience Platform from other similar products?

magnolia provides flexibility for content delivery.

What is your favorite aspect of this product?

user-friendly content management and a flexible platform

What do you dislike most about this product?

Magnolia DXP might be priced higher than some competing solutions

What recommendations would you give to someone considering this product?

Magnolia excels at empowering teams and streamlining workflows.

Pros

Helps Innovate
Trustworthy
Unique Features
Efficient Service

Ardi S.

Role: Sales Marketing
Industry: Banking
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2024

A Great Platform for Digital Marketing Campaigns

Likeliness to Recommend

9 /10

What differentiates Magnolia Digital Experience Platform from other similar products?

Magnolia’s DX Platform is an excellent choice for digital marketing campaigns. It is the most comprehensive CMS available that can orchestrate multichannel campaigns while maintaining a seamless brand experience. With Magnolia, marketing teams can maximize sales pipeline effectiveness by empowering themselves with consistent messaging and tailored digital engagement.

What is your favorite aspect of this product?

Additionally, Magnolia’s unified product information management (PIM) lays the foundation for consistent product data utilization across online and offline touchpoints. By centralizing inventory catalogs, partner product listings, and published website content, confusing or conflicting product information becomes a thing of the past. Additionally, AI-powered tools such as automated price optimization provide campaigns with incremental assistance.

What do you dislike most about this product?

Less technical users may encounter challenges in complex areas of the interface, such as the page editor, which may require initial guidance from a developer. However, Magnolia provides comprehensive training to bridge skill gaps, and its flexibility requires strong cross-functional alignment for long-term success.

What recommendations would you give to someone considering this product?

For marketing leaders tasked with orchestrating data-driven campaign ecosystems, Magnolia offers unparalleled capabilities. Magnolia offers a unified PIM, expansive personalization tools, and marketplace execution all in one intuitive interface that is fine-tuned for sales productivity. By consolidating all the touch points of modern multichannel campaigns, including web, mobile, social, and in-person interactions, into a single platform, it accelerates marketing and delivers results with confidence.

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

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Magnolia Digital Experience Platform

What is Magnolia Digital Experience Platform?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2023 Data Quadrant Gold Medalist

2022 Data Quadrant Gold Medalist

Magnolia Digital Experience Platform Ratings

87 Likeliness to Recommend

1 Since last award

100 Plan to Renew

89 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love Magnolia Digital Experience Platform?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

E-Commerce Integration Includes payment and multiple design options, website security, online support, and integrated shipping.

Digital Asset Management Controls non-text assets such as images and video clips; includes advanced DAM functionality for product marketing.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Multi Channel Support Integration with email, telephone, and live chat, and with self-service and social media.

Translation Facilitation Certain WCM tools offer workflow capability to facilitate language translation. This feature is appropriate primarily for multinational entities.

Content Repository Database of content with an associated set of data management, ability to search, and access methods allowing application-independent access to the content.

Web Publishing Capabilities The ability to build and upload websites, update the associated webpages, and post content online.

Content Security The ability to integrate existing security protocols and technologies, SSO, and Role-based permissions. Support for content filtering integration

Standard Templates The solution provides the ability to use standard pre-made website designs, which help to simplify the process of building web presence.

Social Media Integration The solution provides support for social property and content creation management, as well as social media analytics.

Management Interface Advanced management interface functionality for enterprises that perform frequent refreshes of their site, perhaps through a syndication or publication process.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Magnolia Digital Experience Platform Reviews

Gonzalo B.

Seamless multisite management.

Likeliness to Recommend

Pros

Vijay K.

Great value for creative teams

Likeliness to Recommend

Pros

Ardi S.

A Great Platform for Digital Marketing Campaigns

Likeliness to Recommend

Pros

Most Popular Magnolia Digital Experience Platform Comparisons

Progress Sitefinity

Oracle WebCenter Sites

Adobe Experience Manager

WordPress VIP

Enonic

OpenText TeamSite

1
Since last award

1
Since last award

Feature Ratings

E-Commerce Integration

Digital Asset Management

Analytics and Reporting

Multi Channel Support

Translation Facilitation

Content Repository

Web Publishing Capabilities

Content Security

Standard Templates

Social Media Integration

Management Interface

Vendor Capability Ratings

Availability and Quality of Training

Ease of Implementation

Breadth of Features

Quality of Features

Business Value Created

Vendor Support

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Ease of Data Integration

Ease of IT Administration