What is Lytics Decision Engine?
Lytics is a customer data platform (CDP) built for marketing teams to improve business performance by connecting the right data to Lytics’ powerful AI engine. By combining unique behavioral insights, machine learning, and real-time campaign orchestration, Lytics equips marketers with the tools to create unique one-to-one marketing campaigns and engagements based on each user’s interests and customer journey.
Company Details
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Get AssistanceLytics Decision Engine Ratings
Real user data aggregated to summarize the product performance and customer experience.
82 Likeliness to Recommend
88 Plan to Renew
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+72 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Lytics Decision Engine?
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Caring
Cons
- Vendor's Interest First
- Less Friendly Negotiation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Behavioral Triggers
Real Time Capabilities
Data Aggregation
Data Security
CRM Integration
Data Enrichment
Dashboards, Analytics and Reporting
Omnichannel Integration
Vendor Capability Ratings
Ease of IT Administration
Quality of Features
Breadth of Features
Vendor Support
Usability and Intuitiveness
Availability and Quality of Training
Ease of Data Integration
Business Value Created
Ease of Implementation
Ease of Customization
Product Strategy and Rate of Improvement
Lytics Decision Engine Reviews
Robert S.
- Role: Operations
- Industry: Media
- Involvement: End User of Application
Submitted Sep 2023
Good insight mining and unified view of audience
Likeliness to Recommend
What differentiates Lytics Decision Engine from other similar products?
Lytics Decision Engine enables targeting specific people based on affinity, demographics, buying habits, etc.
What is your favorite aspect of this product?
It gives the ability to do more integrated campaigns, intuitive list segmentation, and automation of campaigns we run
What do you dislike most about this product?
Record count of automation in success/failure emails
What recommendations would you give to someone considering this product?
Suppression of audience from campaigns when required is achieved using Lytics Decision Engine
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
Multah L.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Feb 2023
Robust Customer Data Managing app
Likeliness to Recommend
What differentiates Lytics Decision Engine from other similar products?
Lytics Decision has an accurate CRM integration
What is your favorite aspect of this product?
Lytics Decision has a substantial Data enrichment and security
What do you dislike most about this product?
Lytics Decision has the cost challenge
What recommendations would you give to someone considering this product?
Lytics Decision makes advanced customer data enhancement
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Nov 2022
Product support is helpful and knowledgeable
Likeliness to Recommend
Pros
- Transparent
- Continually Improving Product
- Caring
- Altruistic
Cons
- Less Inspiring
- Charges for Enhancements
- Vendor Friendly Policies
Please tell us why you think this review should be flagged.
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