What is Keap?

Keap is an all-in-one CRM and sales & marketing automation platform designed to grow your business. House all your client activity and communications in one place. Keap helps you create growth, profit and freedom with software that automates your entire business — from email follow-up to team task management. Plus, you get implementation services and expert strategy consulting to get you going from day one.

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Awards & Recognition

Keap won the following awards in the Marketing Automation - B2B category

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Keap Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Keap.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

95 Plan to Renew

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+87 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Keap?

4% Negative
13% Neutral
83% Positive

Pros

  • Trustworthy
  • Reliable
  • Friendly Negotiation
  • Respectful

Feature Ratings

Average 87

Recommended Best Action

95

Customer Journey Modelling

90

Email Marketing Automation

88

Mobile Marketing Management

87

Marketing Asset Management

87

Social Media Marketing Management

86

Marketing Project Management

86

Marketing Analytics

83

Opportunity Pipeline Tracking

80

Vendor Capability Ratings

Average 84

Ease of Data Integration

89

Availability and Quality of Training

86

Breadth of Features

86

Quality of Features

86

Vendor Support

85

Ease of IT Administration

84

Ease of Implementation

83

Business Value Created

83

Ease of Customization

83

Usability and Intuitiveness

80

Product Strategy and Rate of Improvement

79

Keap Reviews

Richard Z.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Keap is perhaps the best program.

Likeliness to Recommend

10 /10

What differentiates Keap from other similar products?

Keap is perhaps the best program that we have on our desk to give a better projection to our search for clients in marketing projects, each and every one of the tools in this program are of great help to adopt the applications that are in my system and that I constantly use to carry out my work, Keap will use them in a powerful way with the latest technology, the mission will be to boost sales and conversations about possible businesses in the company, this program is on another level of technology that allows you to automate many of these tasks so that users don't feel so tied down and can build a better sales experience for their customers.

What is your favorite aspect of this product?

My experience in general with this program has been a success, this has been possible due to the good management of my data and the data of my clients in the applications and programs of my system, this program is developed from the root of my work to exploit the resources that are within our reach and improve the management of marketing on the web and in my email to a professional level to reach the clients that my market requests, that is to say that this program is one of the most active weapons for boost my business, this is also due to the fact that Keap presents us with a very nice and intuitive interface.

What do you dislike most about this product?

there are many programs that have similar functions and promise the same benefits, the problem with this specific program is the price it manages, since it is really expensive and among these programs on the market it is perhaps one of the most expensive, it is true that it complies with its function and generates good results, but it would be nice to have a better payment plan that does not weigh us down a lot financially while we use the program, since we have been using this program for a long time.

What recommendations would you give to someone considering this product?

I like to recommend this program for efficiency and perseverance when automating the processing of each of the sales and commercial events that enter our work, Keap is a powerful and easy-to-use tool to modify and educate our advertising and sales management department , it may be one of the most expensive in its market, but it is worth trusting in its functions since the results are incredible.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Patrick G.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Keap Is Fantastic, You Should Use It!

Likeliness to Recommend

10 /10

What differentiates Keap from other similar products?

This tool's flexible action-triggered integration was a big selling point for me. Unlike with some other programs, KEAP gives you the freedom to pick from a wide range of predefined actions or to build and utilize your own custom actions.

What is your favorite aspect of this product?

Proven, web-based customer relationship management (CRM) system that also includes advertising utilities To organize our customer information, we utilize keap. We built and ran automated email campaigns, lead generation systems, internal contact forms, and email templates. Whilst there are other inexpensive customer relationship management (CRM) options, I'm pleased to report that Keap is the best and most affordable option. mostly because they work hard to provide us with a positive experience each day. Many enhancements and bug fixes are introduced in frequent releases. There's one more item to mention.

What do you dislike most about this product?

The "new" email format is aesthetically pleasing, but it lacks the flexibility of their older model. The new email creator, for instance, allows you to modify the "from" address of the message before sending. While customer support is simple to reach, they aren't always well-versed in repairing sequences and other issues.

What recommendations would you give to someone considering this product?

Thus far, I've found that Keap shines brightest when we're bringing on board new customers. I may save time for both my team and the customer by submitting the correct information and a completed form when processing an enrollment.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Carlos P.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2022

It's a game changer for time-saving entrepreneurs

Likeliness to Recommend

9 /10

What differentiates Keap from other similar products?

It's easy to use, the marketing automation is top-notch, and the lead scoring allows us to score our prospects. It also integrates with Wistia, which is great for video tracking. Keap is relatively easy to use and is fairly reasonably priced. Customer service is easy to contact.

What is your favorite aspect of this product?

It is a very organized software in creating an inbox and marketing events, deliverability and email server reputation seem good. Keap became much easier to use as we learned the right ways to do things from tag naming conventions, the right ways to use targets, campaign links, embeddable forms, which can trigger tags, which can trigger sequences.

What do you dislike most about this product?

The new email format looks great, but is extremely limited in how much you can customize, compared to their format, customer support is always a bit slow, but when it does attend it fixes. The search is a bit clunky. It's great if you're looking for name, phone number or email address, but to search for anything else, like custom fields, you have to go to a separate page and find that field.

What recommendations would you give to someone considering this product?

Well established online CRM platform with marketing tools I used Keap to manage customer database. I did email marketing, lead generation, internal forms, email templates and automated campaigns and more. Customer support was very helpful for all staff when they joined. Not only for staff but also for management; they provided timely support. Recommend Keap CRM for any business going forward without hesitation. At first it will be difficult to adopt a new system. but when it comes to Keap, it helps you get there without any problem.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Inspires Innovation

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