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What is Keap?
Keap is an all-in-one CRM and sales & marketing automation platform designed to grow your business. House all your client activity and communications in one place. Keap helps you create growth, profit and freedom with software that automates your entire business — from email follow-up to team task management. Plus, you get implementation services and expert strategy consulting to get you going from day one.
Company Details
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Keap Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Keap.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
95 Plan to Renew
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+87 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Keap?
Pros
- Trustworthy
- Reliable
- Friendly Negotiation
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Propensity Modeling
Recommended Best Action
Customer Journey Modelling
Email Marketing Automation
Mobile Marketing Management
Marketing Asset Management
Social Media Marketing Management
Marketing Project Management
Marketing Analytics
Opportunity Pipeline Tracking
Vendor Capability Ratings
Ease of Data Integration
Availability and Quality of Training
Breadth of Features
Quality of Features
Vendor Support
Ease of IT Administration
Ease of Implementation
Business Value Created
Ease of Customization
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Also Featured in...
Keap Reviews
Denise M.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Aug 2021
Nice people, disappointingly complex product
Likeliness to Recommend
What differentiates Keap from other similar products?
The modern, one-stop shopping promise was attractive; a way to save money by combining contact/e-commerce/email/other processes. But it is also too complex and more time-consuming to learn than other systems. It has more customer service (especially live bodies) than most current IT products.
What is your favorite aspect of this product?
Some of the employees (e.g., Mel Williams), such as those on the Success Team were attentive and responsive
What do you dislike most about this product?
Was not intuitive at all. It might be fun or interesting to a computer tech. But it was taking me too long as a manager to lear/understand the procedures. I have been overseen tech personnel for 30 years, have used probably most of the CRM systems that have been on the market at some time and have never had as much problem or spent as much time trying to figure out how a system works. Technical "support" seemed to just consist of referring the person asking the question to some standard guidebook. So it was not a profitable proposition for me. I was paying for a company to tell me to spend even more of my valuable time reading manuals.
What recommendations would you give to someone considering this product?
If you have the money and the technical staff that has time to spend learning all the ins and outs of this system, then it might be worth it to use this robust system from this reputable company rather than having to use several of the popular systems (e.g., Constant Contact, Shopify, etc) for individual needs. If you have a small staff or you are self-employed, have limited resources and time, and are looking for an easy-to-use system, this may not be the solution for you.
Pros
- Continually Improving Product
- Trustworthy
- Fair
- Altruistic
Cons
- Less Effective Service
- Wastes Time
- Vendor's Interest First
Please tell us why you think this review should be flagged.
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Wes- S.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Aug 2021
Keap is the champion of small business owners.
Likeliness to Recommend
What differentiates Keap from other similar products?
Keap has always focused on the small business owner and their passion comes through in everything they do. The new Keap platform is intuitive, flexible, and powerful, and it is enabling the development team to roll out more powerful features faster than ever.
What is your favorite aspect of this product?
The drag and drop builder is easy and powerful to setup and use.
What do you dislike most about this product?
The new Keap platform was limited when it was first deployed, but new features are coming out faster than ever. I'd like to better graphical reporting and dashboards showing those reports. I'd like to see more social media integrations and features.
What recommendations would you give to someone considering this product?
Take them up on their free offer. Start small if you need to but get started mastering and optimizing your processes and automations so you can grow.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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Mohan Lal D.
- Role: Consultant
- Industry: Consulting
- Involvement: Initial Implementation
Submitted Aug 2021
One of the best Marketing Automation Software
Likeliness to Recommend
What differentiates Keap from other similar products?
For me, its the Dynamic Content feature for now. Apart from this, they continue to improve the product... so you always have something to look forward to.
What is your favorite aspect of this product?
The way you can create effective Marketing Automation Campaigns, plus Dynamic Content makes creating Campaigns more fun :) Billing automation feature is my second favorite option in Keap as it helps you making billing process effective. For example, you can have emails sent before Credit Card Expiry date to customers asking them to update Credit Card info and much more.
What do you dislike most about this product?
Usually a development request on feature takes a lot of time, but Keap considering development of features based on User feedback is a plus point in my view. For example, I think there was one case where it wasn't forwarding utm parameters to thank you page when someone filled the Landing page. That time, I remember asking them if this feature can be added... took a while but they added the feature so that it would forward the utm parameters to the thank you page.
What recommendations would you give to someone considering this product?
Just go for it, and to make most out of it you can also consider: 1. Join the non-official & official Facebook Keap Groups (there are tons of experts in the group) 2. Go through the training to be clear on the things before actually implementing it (this might help you in a longer run). Things like Dynamic Content, tag & campaign naming help in longer run. 3. My favorite one - Use Campaign links in Campaign Emails
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Please tell us why you think this review should be flagged.
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