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Invoca Logo
Invoca

Invoca

Composite Score
7.2 /10
CX Score
7.5 /10
Category
Invoca
7.2 /10

What is Invoca?

Invoca is a revenue execution platform that connects marketing and sales teams to help them track and optimize the buying journey to drive more revenue. By using a comprehensive revenue execution platform with deep integrations with leading technology platforms, revenue teams can better connect their paid media investments directly to revenue, improve digital engagement, and deliver the best buyer experiences to drive more sales. From marketing to sales and eCommerce to CX, Invoca’s active conversation intelligence platform enables revenue teams to create better buying experiences, drive more leads, and increase revenue.

Company Details


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Awards & Recognition

Invoca won the following awards in the Conversation Intelligence category

Invoca Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Invoca.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

84 Likeliness to Recommend

95 Plan to Renew

74 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
85%
Negotiation and Contract:
85%
Conflict Resolution:
90%
Strategy & Innovation:
79%
Service Experience:
87%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Invoca?

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0% Negative
13% Neutral
87% Positive

Pros

  • Acts with Integrity
  • Friendly Negotiation
  • Trustworthy
  • Fair

Feature Ratings

Average 76

Call Recording

83

Audio Transcription

78

Call Analytics

77

Role-Based Access

76

Dashboards and Reporting

76

Conversation Coaching

75

Application Integration

74

Manager Annotation and Feedback

68

Artificial Intelligence Engine

68

Vendor Capability Ratings

Average 73

Quality of Features

79

Business Value Created

79

Vendor Support

78

Breadth of Features

78

Ease of Data Integration

73

Availability and Quality of Training

73

Ease of IT Administration

73

Ease of Implementation

71

Usability and Intuitiveness

68

Product Strategy and Rate of Improvement

67

Ease of Customization

67

Invoca Reviews

Michael S.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2022

Start optimizing on your audiences today

Likeliness to Recommend

9 /10

What differentiates Invoca from other similar products?

Data Storage (cloud vs cookie), different attribution options, conversational / data signals, data classification, pay per call model built into product, phone number usage efficiencies

What is your favorite aspect of this product?

Empowering agencies to manage phone numbers and classify data, dynamic call routing to fit any business need

What do you dislike most about this product?

Speech analytics does require some effort to set up and manage. Limited pre built signals.

What recommendations would you give to someone considering this product?

Many vendors claim do do the same but approach, data storage, attribution options, ease of use, integration options, account management and advance routing capabilities will set each vendor apart. Speech analytics can be a differentiator for the most advanced organizations.

Pros

  • Reliable
  • Performance Enhancing
  • Trustworthy
  • Client Friendly Policies

Michael D.

  • Role: Sales Marketing
  • Industry: Insurance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2022

Great campaign tracking generated useful analytics

Likeliness to Recommend

10 /10

What differentiates Invoca from other similar products?

Integrates with In-house systems and good analytics. The Dashboard gives me results to review each and every day. The results are relaible and help provide decision support.

What is your favorite aspect of this product?

The call tracking and analytics. It is so easy to set up the unique phone numbers for campaigns and to immediately see the results.

What do you dislike most about this product?

I honestly do not have any dislike. The cap on the number of active numbers is a little cumbersome but can be addressed with more availability at a higher cost. Overall a very reliable product.

What recommendations would you give to someone considering this product?

I would recommend that someone considering this product get sample reports and work with their information technology department to ensure that the data can be fed into the company's business intelligence tools. That is the key to a successful implementation.

Pros

  • Reliable
  • Client Friendly Policies
  • Transparent
  • Appreciates Incumbent Status

Kyle A.

  • Role: Operations
  • Industry: Insurance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2021

A leader in Pay-Per-Call Marketing Technology

Likeliness to Recommend

10 /10

What differentiates Invoca from other similar products?

Inovca is the leader in Pay-Per-Call performance marketing technology. Since its inception, Invoca has been a pioneer in the industry, helping companies like ours to scale efficient and high performing Pay Per Call campaigns across dozens of verticals and campaigns. In our minds, all other competitors are chasing Invoca.

What is your favorite aspect of this product?

The ability to execute and scale Pay-Per-Call tracking across all campaigns, resulting in easy-to-access and accurate real-time reporting on each one. The use of Invoca will help any customer maximize Revenue and Profit without the need for extra manpower.

What do you dislike most about this product?

There are some limitations with functionality in sending data with the call through API. As the need to send data is becoming more and more important, we hope to see Invoca prioritize this in function updates.

What recommendations would you give to someone considering this product?

If you are looking to maximize revenue, profit and marketing spend, Invoca is the key to unlocking this next level pay-per-call performance. The real-time, in depth analytics reporting will help you find insights into your campaigns that you did not think possible before.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Cons

  • Under Delivered

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