Infor (US), LLC

Infor Omni-Channel Campaign Management

Composite Score

8.0 /10

CX Score

8.1 /10

6 Reviews Write a Review

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What is Infor Omni-Channel Campaign Management?

Infor Omni-Channel Campaign Management serves as an integrated database marketing solution for planning, executing, and monitoring permissions-based marketing campaigns across multiple touch points. Nurture your customer base and build loyalty with an easy-to-use, comprehensive solution that allows you to take action from any device—with real-time results.

Company Details

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Infor Omni-Channel Campaign Management Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

93 Likeliness to Recommend

100 Plan to Renew

94 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+99 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Infor Omni-Channel Campaign Management?

0% Negative

0% Neutral

100% Positive

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Feature Ratings

Average 92

Mobile Marketing Management

Community Marketing Management

Social Media Marketing Management

Advanced Data Segmentation

Marketing Asset Management

Advanced Campaign Management

Marketing Analytics

Multi Channel Integration

Email Marketing Automation

Marketing Workflow Management

Marketing Operations Management

Vendor Capability Ratings

Average 93

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

Business Value Created

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Quality of Features

Ease of IT Administration

Ease of Data Integration

Vendor Support

Infor Omni-Channel Campaign Management Reviews

Raelyn J.

Role: Human Resources
Industry: Food and Beverage
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Dec 2022

Great solution

Likeliness to Recommend

10 /10

What differentiates Infor Omni-Channel Campaign Management from other similar products?

It is quite easy to learn and use the user interface. The tool's reporting and comparison capabilities between different data threads are excellent and simple to emulate. Before this tool, it was a little challenging to solve problems relating to market trends in terms of anticipated traffic and visitor counts across various business channels.

What is your favorite aspect of this product?

My team has been able to efficiently manage and comprehend our campaigns, as well as their triumphs and failures, thanks to its integrated marketing calendar and analytics features. With the help of this calendar, we are able to work more effectively and never miss a deadline. We mostly notice an increase in productivity and a reduction in missed deadlines.

What do you dislike most about this product?

The learning curve with Infor is what I find to be difficult. In terms of what you can do with the tool, it is quite robust and has a wide-ranging capability. In the end, that means that learning how to use it all will take time and effort.

What recommendations would you give to someone considering this product?

Infor is one of the top platforms for marketing automation, email marketing, lead nurturing, and other tasks, but it falls short when it comes to real-time event-based email marketing because there are other products on the market that offer that function.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Barnes' B.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jul 2022

Great tool to utilize for marketing automation

Likeliness to Recommend

10 /10

What differentiates Infor Omni-Channel Campaign Management from other similar products?

Preparing, carrying out, and keeping track of permissions-based advertising campaigns across many contact points is made possible with the help of Infor Omni-channel Marketing Automation Software, an integrated information management tool. With a user-friendly, thorough solution that enables us to take some action from every gadget with real-time results, we can nurture our client base and foster loyalty.

What is your favorite aspect of this product?

It really is a great tool since it also tells me who is and is not viewing our communications, allowing me to connect with people who have an interest in the mails and actually saving us time from sending an email to those that are not. To simply engage with my clients and potential clients, I can also construct categorized groups, mails, and automatic processes.

What do you dislike most about this product?

It's really tough to download or transmit data regarding ads and supplier information out of this application, which is a persistent problem in our industry. It goes out as a number identification, but to make it simpler, we really need names of ads, etc. Managing all of these spammy contacts and attempting to remove them from my system takes some effort.

What recommendations would you give to someone considering this product?

We chose it because of how well it fit with our processes and vision. After testing it out for a while, we decided to use it throughout our entire organization. For our organization, we required an all-in-one marketing solution, and Infor Omni-channel Marketing Automation Software offers just that. With one simple tool, we can easily construct forms, landing sites, mails, and bots.

Pros

Reliable
Unique Features
Effective Service
Inspires Innovation

Infor Omni-Channel Campaign Management

What is Infor Omni-Channel Campaign Management?

Company Details

Need Assistance?

Infor Omni-Channel Campaign Management Ratings

93 Likeliness to Recommend

100 Plan to Renew

94 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+99 Net Emotional Footprint

How much do users love Infor Omni-Channel Campaign Management?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Community Marketing Management Branded customer communities

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Infor Omni-Channel Campaign Management Reviews

Raelyn J.

Great solution

Likeliness to Recommend

Pros

Barnes' B.

Great tool to utilize for marketing automation

Likeliness to Recommend

Pros

Feature Ratings

Mobile Marketing Management

Community Marketing Management

Social Media Marketing Management

Advanced Data Segmentation

Marketing Asset Management

Advanced Campaign Management

Marketing Analytics

Multi Channel Integration

Email Marketing Automation

Marketing Workflow Management

Marketing Operations Management

Vendor Capability Ratings

Ease of Implementation

Usability and Intuitiveness

Availability and Quality of Training

Business Value Created

Ease of Customization

Product Strategy and Rate of Improvement

Breadth of Features

Quality of Features

Ease of IT Administration

Ease of Data Integration

Vendor Support