iContact Customer Reviews 2024

iContact

Composite Score

8.5 /10

CX Score

8.6 /10

20 Reviews Write a Review

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What is iContact?

iContact's email marketing platform helps businesses of all sizes get results. Whether you are a small business just getting started, a non-profit looking to spread your message, a professional marketer looking for maximum campaign strategy, or a high-volume sender with millions of subscribers, iContact offers a plan to meet every email and marketing automation need.

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iContact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on iContact.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

95 Likeliness to Recommend

100 Plan to Renew

94 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+99 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love iContact?

0% Negative

0% Neutral

100% Positive

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Feature Ratings

Average 94

Dynamic Content

Segmentation

Mobile Optimized

Auto-Responders

Campaign Management

Content Authoring

Email Delivery

Basic Reporting and Analytics

SPAM Compliance

A/B Testing

Contact Database

Vendor Capability Ratings

Average 92

Usability and Intuitiveness

Ease of IT Administration

Vendor Support

Product Strategy and Rate of Improvement

Breadth of Features

Quality of Features

Ease of Data Integration

Ease of Customization

Ease of Implementation

Business Value Created

Availability and Quality of Training

iContact Reviews

Crystal M.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2021

Inexpensive Marketing Automation

Likeliness to Recommend

9 /10

What differentiates iContact from other similar products?

has mobile access and is easy to use drag and drop tool, compared to marketing 360 is less expensive, has many features that are not yet included for excellent work, however most are excellent to start working with marketing automation, you can easily have a management of work groups and customers that you can comfortably view on a dashboard, plus how easy it is to handle the drag and drop tool, it is very easy to understand and implement.

What is your favorite aspect of this product?

My favorite aspect is the visual analysis, and the ROI analysis and monitoring is very important for me since when doing campaign; As advertising, it is something I do on a daily basis and it is a fundamental part of my work to have all the tools available in a single channel, and Icontact PRO seems extremely easy to handle and without much protocol, it has its limitations because it is an inexpensive program, and there are many features that still need to be acquired, but I feel that little by little the platform is going to do it.

What do you dislike most about this product?

The import and export of data is an aspect that I do not like about this platform, it is extremely difficult for me to be able to extract my clients' data from my email, to place them on the platform, in addition to the analysis of web pages and not being able to have a sales analysis.

What recommendations would you give to someone considering this product?

I recommend this tool for businesses and individuals just starting out with email and marketing automation. The service works as intended and the user interface is fairly easy to use and creates content to send by email. The customer service is second to none, it helps keep track of knowing which emails have been sent and which emails have yet to be sent. IContact PRO technology can eliminate any duplicate person in a contact list, saves time from having to go through thousands of people by ensuring no duplicates.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Effective Service

Daksh S.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2021

A good product

Likeliness to Recommend

9 /10

What differentiates iContact from other similar products?

It allows many features to arrange data more efficiently and effectively.

What is your favorite aspect of this product?

It provides statistics for marketing insights and has various ways of visualising the data better so that one can understand their customers in a better way.It also supports automation which saves a ton of time.

What do you dislike most about this product?

It should have more features for customising email templates.Also,its pricing can add up really fast. I wish there was a way to put stop after a specific price.

What recommendations would you give to someone considering this product?

I would recommend this but do look at the other options in the market. Also, keep in mind even though it is cheap its pricing does add up fast so keep an eye on expenditure.

Pros

Helps Innovate
Efficient Service
Inspires Innovation
Saves Time

iContact

What is iContact?

Company Details

Book a Free Demo Today!

iContact Ratings

95 Likeliness to Recommend

100 Plan to Renew

94 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+99 Net Emotional Footprint

How much do users love iContact?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Email Delivery The ability to send email to large number of recipients at-scale.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

iContact Reviews

Crystal M.

Inexpensive Marketing Automation

Likeliness to Recommend

Pros

Daksh S.

A good product

Likeliness to Recommend

Pros

Feature Ratings

Dynamic Content

Segmentation

Mobile Optimized

Auto-Responders

Campaign Management

Content Authoring

Email Delivery

Basic Reporting and Analytics

SPAM Compliance

A/B Testing

Contact Database

Vendor Capability Ratings

Usability and Intuitiveness

Ease of IT Administration

Vendor Support

Product Strategy and Rate of Improvement

Breadth of Features

Quality of Features

Ease of Data Integration

Ease of Customization

Ease of Implementation

Business Value Created

Availability and Quality of Training