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HubSpot Marketing Hub
8.9 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

Also Featured in...

Marketing Platforms - Enterprise

Score 9.1

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Website Analytics

Score 9.0

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Marketing Automation - B2C

Score 9.0

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Marketing Automation - B2B

Score 9.0

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Social Media Monitoring

Score 8.9

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A/B Testing

Score 8.6

View HubSpot Marketing Hub in this category (opens in a new tab)

HubSpot Marketing Hub Reviews

Ankita S.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2021

Opens you for automation based on user centricity

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

The implementation of the knowledge that academy teaches into software solutions

What is your favorite aspect of this product?

Dynamic content

What do you dislike most about this product?

Reporting doesn't match

What recommendations would you give to someone considering this product?

Go for it

Pros

  • Helps Innovate
  • Reliable
  • Unique Features
  • Efficient Service

Pankaj Singh S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2021

Easy UI, unique smart features makes a difference

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Easy to use marketing tools like Landing pages, Smart CTA, and Smart form are very helpful to execute the campaigns.

What is your favorite aspect of this product?

Smart features like forms, CTAs, and smart content.

What do you dislike most about this product?

Reporting a little. expect more from it.

What recommendations would you give to someone considering this product?

If your marketing team is small and you wanna execute your marketing campaign in-house, go for it.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Trustworthy
  • Unique Features

Karan N.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2021

HubSpot - A unified marketing platform

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub provides complete access to different digital channels under one platform which allows us to get rid of other digital platforms.

What is your favorite aspect of this product?

The pre-build templates provided allow me to easily create, beautiful professional emails. I can easily track submissions with the forms and the templates provided for landing pages as well.

What do you dislike most about this product?

HubSpot charges by the number of contacts in the system, it can become expensive and a little limiting.

What recommendations would you give to someone considering this product?

HubSpot is well suited for companies looking to move leads through the sales pipeline. The comprehensive information provided by HubSpot campaigns, including a form, email, and social media, allow marketers to better nurture leads. It may be less suitable for those without robust marketing programs and initiatives.

Pros

  • Enables Productivity
  • Unique Features
  • Efficient Service
  • Effective Service

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