What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

88 Likeliness to Recommend

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Acts with Integrity

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Segmentation

86

Basic Reporting and Analytics

86

Auto-Responders

85

Email Templates

83

Content Authoring

83

Sales Intelligence & Conversion Rates

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

83

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

82

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Stephen H.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2021

great but overpriced

Likeliness to Recommend

5 /10

What differentiates HubSpot Marketing Hub from other similar products?

it’s great but very expensive for small teams

What is your favorite aspect of this product?

sequences are fantastic

What do you dislike most about this product?

price is to high

What recommendations would you give to someone considering this product?

if you can afford it it’s great

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Pamela M.

  • Role: Information Technology
  • Industry: Utilities
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2021

Affordable and reliable tool for email marketing.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

What i like most about HubSpot Marketing Hub is the ability to collaborate with my customers from anywhere anytime. It is a brilliant tool that allows me to market my products all over the world. I like how it is easy to create professional campaigns and instantly send them. HubSpot Marketing Hub has a very simple and friendly interface that makes it easy to use even for new beginners.

What is your favorite aspect of this product?

HubSpot Marketing Hub is affordable compared to its competitors out there. It comes at a reasonable price thus making it affordable to small and large businesses. It is one of the most secure application for email marketing i have ever encountered. I like the ability to manage email lists, send outbound emails and personalize emails.

What do you dislike most about this product?

Until today, i haven't found any challenging issues while working with HubSpot Marketing Hub. It is a recommendable software for email marketing.

What recommendations would you give to someone considering this product?

To all companies, both small and large, i recommend HubSpot Marketing Hub as a great and affordable product for email marketing purposes.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Trustworthy

Mou A.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2021

Great Marketing tool indeed

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Lots of features.

What is your favorite aspect of this product?

That it's super easy to use, also very intuitive. You don't have to be an expert in programming to be able to use it. It has metrics for everything, and you can track pretty much everything

What do you dislike most about this product?

There are some limitations in the starter and pro versions when it comes to building out customized workflows. But once you get enterprise, you are able to do it all for the most part.

What recommendations would you give to someone considering this product?

Its an easy to use tracking enabled tool for marketing.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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