What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

88 Likeliness to Recommend

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Acts with Integrity

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Segmentation

86

Basic Reporting and Analytics

86

Auto-Responders

85

Email Templates

83

Content Authoring

83

Sales Intelligence & Conversion Rates

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

83

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

82

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Michael G.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2022

Worth the price for growing businesses.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

The fact it is both a great sales AND marketing tool in one, meaning data between these two can be centralized. Reporting is therefore more reliable and consistent between these two teams.

What is your favorite aspect of this product?

The workflows and how easy it is to build these out.

What do you dislike most about this product?

There's a lot to do when it comes to implementation. Also, no contact tags feature is hard to get my head around at first after using tools like MailChimp and ActiveCampaign in the past (where tags are used a lot).

What recommendations would you give to someone considering this product?

Be ready for a busy period getting things implemented at first

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Unique Features

Miranda M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Great training

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Easy to navigate, also has sales functions

What is your favorite aspect of this product?

User friendly, learning focused

What do you dislike most about this product?

Oversimplified

What recommendations would you give to someone considering this product?

Use in group setting

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

Lucie V.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

More than meet the eyes

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

The integration with the CRM, making it a multistask tool.

What is your favorite aspect of this product?

The ease I can use it to draft and publish articles with this product

What do you dislike most about this product?

Some features need work to be make it a more efficient tool.

What recommendations would you give to someone considering this product?

It's a good product if you think of also using the CRM part to have all your needs met by one product instead of having to constantly switch between.

Pros

  • Enables Productivity
  • Respectful
  • Reliable
  • Helps Innovate

Cons

  • Less Effective Service
  • Less Caring
  • Wastes Time

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