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HubSpot Marketing Hub
8.9 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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In Partnership With SelectHub

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

83

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

Also Featured in...

Marketing Platforms - Enterprise

Score 9.1

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Website Analytics

Score 9.0

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Marketing Automation - B2C

Score 9.0

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Marketing Automation - B2B

Score 9.0

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Social Media Monitoring

Score 8.9

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A/B Testing

Score 8.6

View HubSpot Marketing Hub in this category (opens in a new tab)

HubSpot Marketing Hub Reviews

Reyansh D.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2023

Hubspot A great marketing tool

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It has features that are lucid and clear in nature. Has lot of functions that can be integrated with various software

What is your favorite aspect of this product?

Email marketing

What do you dislike most about this product?

Notification and slow loading

What recommendations would you give to someone considering this product?

Need to use for atleast quater

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Teresa B.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

Everything in one place

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Everything is on one place -- my CRM, website, blog, email marketing, ads. All the parts work together to help my capture leads, nurture leads into clients and then closing the sale.

What is your favorite aspect of this product?

The marketing aspect and ease of use.

What do you dislike most about this product?

I would like to be able to store copies of business cards withing a contact file.

What recommendations would you give to someone considering this product?

If you want to manage leads and clients to market to them and stay in touch, this is the only program you will need.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Robert H.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2023

Very user friendly and intuitive platform

Likeliness to Recommend

7 /10

What differentiates HubSpot Marketing Hub from other similar products?

Its an all in one environment for sales and marketing which makes it great for sales and marketing teams.

What is your favorite aspect of this product?

The software is fantastic and very easy to use once you have invested time in the online training and videos.

What do you dislike most about this product?

The cost model and transition from basic to pro and increase of marketing contacts.

What recommendations would you give to someone considering this product?

Fully identify exactly what you are looking to achieve from the product and consider the cost implications of growth in the platform, it is quite expensive.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Cons

  • Charges for Enhancements

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