What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

83

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Rakshit C.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Oct 2024

HubSpot Marketing Hub- Ease to Use for B2B

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is been great tool which supports email marketing, marketing automation which is very unique from other similar products.Its got solid capabilities for marketing campaigns, email marketing and SEO.

What is your favorite aspect of this product?

HubSpot Marketing Hub my favourite aspect is easy to use and easy to integrate other platforms for an all in one place for businesses to see campaigns,data and performance.I also appreciate the use of email and newsletter facilitation based on automation campaigns using workflows.

What do you dislike most about this product?

It will be better if it has more customisation of workflows.

What recommendations would you give to someone considering this product?

For business which want to upgrade and are new can definitely consider this product which have strong focus on inbound marketing and lead generation.The platform’s lead capture and management tools along with its email marketing and social media management capabilities make it excellent choice.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Trustworthy

Umang T.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

All-in-one AI-powered marketing automation tool

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is a powerfully designed comprehensive AI marketing automation platform that helps businesses streamline all the digital marketing components that includes email marketing, social media management, lead generation, SEO recommendations and performance analytics, integrations with HubSpot CRM. Offering these features integrate seamlessly to make an enhanced marketing strategy, enabling businesses to expand their presence and enrich customer engagement. Thus, providing a great range of these features, HubSpot Marketing Hub differentiates itself from other similar products.

What is your favorite aspect of this product?

HubSpot Marketing Hub is a robust and powerful marketing automation tool that provides marketer and businesses a platform to enhance their marketing strategies and drive growth. It offers standout features like Forms for lead generation, SMS Marketing, Social Media Management, Email Marketing, Marketing Analytics and an intuitive User Interface that helps marketers and organizations to to track various campaign performance and boost ROI with data backed decisions. These are my favorite aspect of this product.

What do you dislike most about this product?

HubSpot Marketing Hub is a well designed helpful tool for marketers and organizations to boost their revenue. Thus, nothing as such to dislike about the product.

What recommendations would you give to someone considering this product?

If you are exploring an AI marketing automation tool that facilitates marketers of your organization to boost ROI and performance, drive revenue faster and tracking your customer relationship management by providing various standout features like lead generation, website content management system, SEO tools, social media management, SMS marketing and marketing analytics reports, then HubSpot Marketing Hub would be the best choice for you to opt for.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Uma Mahesh M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

easy to use

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

easy to use

What is your favorite aspect of this product?

we can do email marketing easily

What do you dislike most about this product?

no dislikes

What recommendations would you give to someone considering this product?

they can use this tool for their email campaigns

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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