What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Acts with Integrity

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Segmentation

86

Basic Reporting and Analytics

86

Auto-Responders

85

Email Templates

83

Content Authoring

83

Sales Intelligence & Conversion Rates

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

83

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

82

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Ashim M.

  • Role: Sales Marketing
  • Industry: Not for Profit
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2024

And effective CRM tool.

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

The ease of usage and the effectiveness of it campaign performance.

What is your favorite aspect of this product?

Reach of the Campaigns to the target audience and the ease of Segmentation.

What do you dislike most about this product?

Can Hubspot offer better bundle of features within a reasonable price range.

What recommendations would you give to someone considering this product?

It is definitely worth trying out for the purpose of CRM. I could reconsider on the basis of cost factor that could be made a little better.

Pros

  • Enables Productivity
  • Fair
  • Altruistic
  • Helps Innovate

Kyle G.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Simple marketing and useful KPIs for our business

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is a functional and easy-to-understand tool that you can use in your regular life. Lead capture, email marketing, form creation, landing page development, website integration, and many more automated processes and management functions are at your fingertips with this system.

What is your favorite aspect of this product?

One more thing I like is the reports and analysis. Key analytics across all channels and funnels are provided through the unified dashboard, making it easy to evaluate what's effective and what needs adjustments. To fully understand the performance of a campaign, it is important to use the configurable reporting features.

What do you dislike most about this product?

At one point, the social media planning tool only allowed us to schedule four articles per LinkedIn account and did not allow us to schedule GIFs. Still, Hubspot adds support for that feature as part of its daily improvements.

What recommendations would you give to someone considering this product?

I can stay on top of our marketing performance as a whole with the help of the data I collect through Marketing Hub. All of our digital advertising methods can be easily managed from one central location.

Pros

  • Continually Improving Product
  • Reliable
  • Unique Features
  • Efficient Service

Kaitlyn W.

  • Role: Human Resources
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

HubSpot has great ad management features

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

To organize and categorize prospects and to compose marketing emails, we rely on HubSpot. HubSpot is assisting us in consistently cleaning our database and sending them exceptional emails. We can easily identify what our audience likes and doesn't like with all of these reporting tools.

What is your favorite aspect of this product?

The simplicity of use and the ease of implementing HTML email templates are two of my favorite features. I really like how comprehensive Hubspot is; it allows me to handle everything from forms and landing pages to emails and automation. As a daily user, I can attest to how easy it is to interface with other platforms.

What do you dislike most about this product?

Some aspects might use some tweaking. But I appreciate that HubSpot is consistently developing new features and fixing bugs, and that their support staff is available whenever I need them.

What recommendations would you give to someone considering this product?

With its help, I can monitor campaign reactions with greater precision. An excellent resource for local companies. The best part of HubSpot is how well it connects with other applications. This allows us to have a complete picture of our clients and contacts.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Efficient Service

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