What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

86

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Content Authoring

83

Sales Intelligence & Conversion Rates

83

Contact Database

83

A/B Testing

82

SPAM Compliance

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Kyle B.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2024

Tons of functionality and very easy to use!

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot Marketing Hub is a much easier to use compared to it's competitors.

What is your favorite aspect of this product?

So many favorites. Lead scoring, the ability to easily create nice looking emails and marketing newsletters, tracking who clicks into emails and clicks links within those emails.

What do you dislike most about this product?

Texting SMS marketing is a bit lacking compared to what else is out there.

What recommendations would you give to someone considering this product?

Incredible product for SMB, Mid Market and Enterprise sized businesses. It's very easy to use and has so much functionality to make your marketing and sales teams very successful. Also very solid integrations with other tools!

Pros

  • Reliable
  • Performance Enhancing
  • Caring
  • Saves Time
  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Sep 2024

Great, but expensive

Likeliness to Recommend

7 /10

Pros

  • Efficient Service
  • Effective Service
  • Respectful
  • Security Protects

Cons

  • Charges for Enhancements
  • Less Friendly Negotiation
  • Slower Product Innovation

Dhruv V.

  • Role: Consultant
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Sep 2024

Hubspot is great software for Marketing Automation

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot marketing hub is way better than competitors due to it's less pricing

What is your favorite aspect of this product?

I like the options like cadence and steps creation

What do you dislike most about this product?

there is nothing to dislike about this product

What recommendations would you give to someone considering this product?

I recommend for those who want a stable marketing tool

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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