What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Ved Prakash J.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted May 2024

Nice tool but could do better

Likeliness to Recommend

6 /10

What differentiates HubSpot Marketing Hub from other similar products?

Easy to use features and its keeping things simple style

What is your favorite aspect of this product?

Email Marketing

What do you dislike most about this product?

Availability of features

What recommendations would you give to someone considering this product?

Have a demo first and ask for various integrations that would get along with the product

Pros

  • Trustworthy
  • Saves Time
  • Respectful
  • Client Friendly Policies

Ashkhan A.

  • Role: Information Technology
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2024

Best marketing tool for email marketing and lead g

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Different routing and navigation

What is your favorite aspect of this product?

Best User interface

What do you dislike most about this product?

Way of navigation and menus where struggling to reach particular menu

What recommendations would you give to someone considering this product?

Sure will recommend

Pros

  • Reliable
  • Performance Enhancing
  • Trustworthy
  • Effective Service

Christopher O.

  • Role: Consultant
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

Pricey, but if you use to the fullest worth it

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

The integrated aspects of it are unmatched. Having your CRM connected to your marketing software is incredible for reporting and just an overall synced up business

What is your favorite aspect of this product?

Email automation through workflows is incredibly powerful, and if you plan things well you can sit back and just tweak content from time to time

What do you dislike most about this product?

The price is a lot and if you don't dedicate time to getting things set up and integrated you can spend a lot of money for less return

What recommendations would you give to someone considering this product?

Be ready to ditch many of your other systems. HubSpot works best when everything is aligned and connected across marketing, sales, and service.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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