What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
2% Neutral
97% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 87

Email Marketing Automation

90

Advanced Campaign Management

89

Marketing Asset Management

88

Marketing Workflow Management

87

Marketing Analytics

87

Marketing Operations Management

87

Social Media Marketing Management

85

Community Marketing Management

85

Multi Channel Integration

85

Mobile Marketing Management

85

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Ease of Implementation

88

Business Value Created

87

Breadth of Features

87

Ease of Data Integration

86

Availability and Quality of Training

86

Quality of Features

85

Ease of IT Administration

85

Usability and Intuitiveness

85

Ease of Customization

85

Product Strategy and Rate of Improvement

84

Vendor Support

83

HubSpot Marketing Hub Reviews

Dev Jyoti ..

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2024

Do not Miss!!

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub's combination of all-in-one functionality, user-friendly interface, inbound marketing methodology, CRM integration, and support resources sets it apart as a leading solution for modern marketers.

What is your favorite aspect of this product?

One of the standout features of HubSpot Marketing Hub is its all-in-one platform. I particularly appreciate how it consolidates various marketing tools and functionalities into a single, cohesive platform. This not only streamlines workflows but also promotes better collaboration and efficiency among marketing teams. Additionally, HubSpot's commitment to inbound marketing principles is another aspect I admire. The focus on attracting, engaging, and delighting customers through valuable content aligns well with modern marketing strategies and fosters genuine connections with the audience.

What do you dislike most about this product?

While HubSpot Marketing Hub offers a robust set of features, one aspect that could be improved is the pricing structure. Some users may find the cost of certain tiers prohibitive, especially for smaller businesses or those with limited budgets. Additionally, while HubSpot provides extensive educational resources, mastering the platform and implementing complex marketing strategies may still require a significant learning curve for some users.

What recommendations would you give to someone considering this product?

Utilize onboarding and training resources. Start with a clear marketing strategy. Explore all features available in the platform. Customize HubSpot to fit your specific needs. Measure and optimize your marketing efforts regularly. Stay updated with new features and updates from HubSpot.

Pros

  • Efficient Service
  • Effective Service
  • Caring
  • Saves Time

Rajul K.

  • Role: Consultant
  • Industry: Consulting
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

Automate your business

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is the best automation tool one can have. It tracks all traffic and provide leads in realtime that helps our businesses to reach heights.

What is your favorite aspect of this product?

Automatic cross functional operations is the best features.

What do you dislike most about this product?

Nothing like that till now.

What recommendations would you give to someone considering this product?

Get a free trial and start using the tool to know its best features.

Pros

  • Efficient Service
  • Respectful
  • Helps Innovate
  • Performance Enhancing

Kashana S.

  • Role: Operations
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

HubSpot Marketing A powerful marketing automation.

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

Flexibility is greatly increased by the large range of functions, which include lead acquisition, email marketing, and advertisements. Now that HubSpot is the only major piece of technology in my IT stack, it has greatly simplified my life. The HubSpot staff is always happy to take my calls and respond to my inquiries! my team has been able to save a significant amount of time and concentrate more on strategic and creative work rather than being bogged down in daily tasks.

What is your favorite aspect of this product?

The extensive integration features of HubSpot Marketing Hub are what I like most about it. I can easily combine all of my marketing outlets into one cohesive platform because of it. My marketing procedures have been greatly improved by this connection, which has made it simpler to handle social media, email campaigns, SEO, and content management. My ability to make better decisions has greatly improved due to the intuitive UI and powerful analytics tools, which have given me the precise information I need to tailor my tactics. Furthermore, because of its automated features.

What do you dislike most about this product?

It’s difficult to identify any major disadvantages of HubSpot Marketing Hub when weighing its advantages. Perhaps one little drawback is the sheer number of features and tools available. Some teams may initially experience some learning curve, particularly those who are unfamiliar with such an extensive platform.

What recommendations would you give to someone considering this product?

I adore the newly added functionality to workflows and the drag-and-drop editor. All things considered, even for non-techies, this is a pretty strong marketing automation solution that is reasonably simple. Users can focus more on strategic objectives by using the workflow functionality to “set and forget” email campaigns, leaving the backend to manage incoming lead nurturing.

Pros

  • Efficient Service
  • Respectful
  • Helps Innovate
  • Continually Improving Product