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HubSpot Marketing Hub
9.1 /10

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

87 Satisfaction of Cost Relative to Value

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Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
2% Neutral
97% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 87

Email Marketing Automation

90

Advanced Campaign Management

89

Marketing Asset Management

88

Marketing Workflow Management

87

Marketing Analytics

87

Marketing Operations Management

87

Social Media Marketing Management

85

Community Marketing Management

85

Multi Channel Integration

85

Mobile Marketing Management

85

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Ease of Implementation

88

Business Value Created

87

Breadth of Features

87

Ease of Data Integration

86

Availability and Quality of Training

86

Quality of Features

85

Ease of IT Administration

85

Usability and Intuitiveness

85

Ease of Customization

85

Product Strategy and Rate of Improvement

84

Vendor Support

83

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Website Analytics

Score 9.0

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Marketing Automation - B2C

Score 9.0

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Marketing Automation - B2B

Score 9.0

View HubSpot Marketing Hub in this category (opens in a new tab)

Social Media Monitoring

Score 8.9

View HubSpot Marketing Hub in this category (opens in a new tab)

Email Marketing

Score 8.9

View HubSpot Marketing Hub in this category (opens in a new tab)

A/B Testing

Score 8.6

View HubSpot Marketing Hub in this category (opens in a new tab)

HubSpot Marketing Hub Reviews

Luiz C.

  • Role: C-Level
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2021

Blow marketing minds !!!!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot leads the marketing automation industry.

What is your favorite aspect of this product?

The unique approach to personas and dynamic content

What do you dislike most about this product?

the price is definitely the worst in all features

What recommendations would you give to someone considering this product?

If you want to succeed please acquire and use it to full capacity. Your wallet will thank you

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Amber G.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

A very complete system.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is simple and is perfectly made for automation, in the Marketing department they are satisfied with the results it leaves. Also counting on a perfect analysis, with emails and SMS; it greatly facilitates the work that is carried out in the organization.

What is your favorite aspect of this product?

It has a data collection system about the client, identifying the needs of all potential clients. Offering their customers whom they can contact to make their purchase more easily.

What do you dislike most about this product?

It really complies with the work and with the needs of each client, everything has been perfect and we have had no problems, we love it.

What recommendations would you give to someone considering this product?

Everything is through social networks, email or SMS, in a simple and fast way. Using it is a good option for our company and for our users, a Marketing platform with all the necessary features.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Randhir k.

  • Role: Sales Marketing
  • Industry: Construction
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

Best of both world easy and feature rich

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

How easy is it to execute the email campaigns with hubspot.

What is your favorite aspect of this product?

Data segment for campaigns and reporting.

What do you dislike most about this product?

Limited social media tool.

What recommendations would you give to someone considering this product?

Very easy and feature-rich marketing automation tool with awesome reporting.

Pros

  • Performance Enhancing
  • Trustworthy
  • Respectful
  • Fair